Elizabeth Van Dyke Email and Phone Number

Hired by and report to the CEO and responsible for the commercialization stage of a pre-revenue company. Responsibilities include creating and driving the Commercialization business plan and strategies, Contributing to investor newsletters, Creating, negotiating and implementing high level relationships and contracts such as OEM, licensing, strategic alliances, IP, distribution and customer agreements. Further responsibilities include establishing pricing and product priorities, as well as managing business development, marketing, and inside and outside sales roles.

Hired by and reported to the President to create National Accounts Department. Created and implemented company Business Plan to develop & execute IDN, GPO, Government & Public Health Sales Strategies encompassing all DiaSorin diagnostic and molecular Products in Hospital, Reference Lab and Physician Offices. Participated in Strategic Planning and Marketing Strategies by active involvement in formulating & implementing the overall business plan of DiaSorin. Coordinated efforts in development and expansion of new & existing business relationships with both Direct and Distributor sales teams, via Cardinal Health & Alere. Managed sales of Biotrin product line. Manage all aspects of Contracting and Initiatives, in collaboration with legal, CFO and Sr. sales management, for contract creation, pricing, launch, training & compliance. Manage and train regional National Account managers. Formulate & manage sales programs for government and Public Health. Responsible for market development / ACO development, communications and company strategy.-Matrix Leadership-Change agent-Cross functional Leader-Enterprise responsibility

Worked with CEO and VP to bring automated DNA/RNA genetic based micro array testing into the new arena of the clinical diagnostic marketplace. Brought early adapters of personalized medicine to AutoGenomics. Experienced with new diagnostic tests, patient advantages and reimbursement issues in the emerging realm of Pharmacogenetics / Personalized Medicine. Tests included Plavix, Warfarin, HPV genotyping, KRAS-BRAF and Tamoxifen. Customer base of Cancer & Research Centers, Pathologists, Cardiologists, Geneticists & Oncologists.

Formulated sales strategy & tactics, managed sales reps. Created market awareness for new life sciences company in research gene expression market to biotech, pharmaceutical and research institutions. In charge of Corporate Presentations, Contracting with IHNs, GPOs & Reference Labs, team management, account sales & marketing for reference lab testing services & capital equipment and reagents. Responsible for finding & contracting with a Diagnostic Partner to bring company research molecular testing to diagnostic marketplace. Responsible for establishing collaborative partnerships for company’s Commercialization & Intellectual Property goals. - Additional Experience with Roche Diagnostics, BioGenex and Baxter