Co-founded Drumline Digital, a digital marketing services company bringing the enterprise expertise in scaled, personalised customer experience to the entirety of the market.

Responsible for the data science, strategy and design functions at Accordant, developing and managing services, products and delivery, having created the teams and functions.Providing client oversight as growth lead for existing clients, aligning cross-functional services and discovering business development opportunities.Development of strategic framework service offerings for clients, shaping Accordant’s unique position in market and providing digital thought leadership for our clients.

Applied novel data sources to digital marketing optimisation and strategy, incorporating web analytics, market insight, 2nd and 3rd party data partnerships, for clients in finance and education.Principal data lead at Accordant, providing input and solutions to data architecture, profile unification, data augmentation and customer modelling.

Developing and implementing strategies for aged care providers to assist with the transition into aged care facilities for patients and their carers.

Implementing a newly developed, exciting program for boys in years 8-10 at schools in the North Shore of Sydney. Programs cover a range of topics young men face, such as dealing with anger, drugs and alcohol and safe partying, bullying and cyber security and sexual health.

Providing statistical support to the research team in developing new lines of inquiry and assisting with ongoing research projects. Applied statistical skills in analysing and interpreting collected data for publication and review.