Overseeing custom website projects to meet client objectives and maintaining quality standards.Creating engaging blogs and content to boost clients' online presence and showcase their expertise.Crafting and distributing press releases for extensive coverage and improved brand visibility.Acting as key client interface, ensuring effective communication and rapid problem-solving.Leveraged AI tools to automate marketing tasks, boosting productivity, precision targeting, and cost savings.Coordinated subcontracting of creative professionals in suitable contexts to optimize project efficiency.

Achievements:Implemented targeted marketing campaign for Connelly, driving significant increases: 325% in social engagement, 250% in email open rates, and tripling web traffic in 6 months.Managed completion of Connelly’s Shopify store and Microsoft 365 integrated dealer portal, reducing fulfillment time by 50%.Led development and launch of Connelly’s sustainable product line.Established Official Connelly Demo Center program with 10 partner schools.Organized apparel licensing contracts with 3rd party producer.Responsibilities:Managed brand campaigns, events, partnerships, messaging, and media mix.Produced compelling content within brand voice for various platforms.Organized bi-annual photoshoots, promotions, and licensing agreements.Collaborated with engineering and design teams on product development and testing.Provided cohesive insights through weekly reports and monthly presentations for informed decision-making.Conducted annual research on industry trends, competitor analysis, and internal marketing strategies.Supported design and engineering teams in product planning, testing and feasibility assessments.

Responsible for Product Development, Account Management, and Marketing.Trained regional sales representatives by providing strategic intelligence.Created digital and print content to provide transparency and increase engagement.Traveled to current and target accounts to meet buyers, hold staff clinics, and host events. Collaborated with ownership to initiate successful launch of Veo brand.Piloted launch of Shopify B2C and B2B platforms, created 1 day turnaround fulfillment structure.

Assisted in launch of secondary location and advised on remodel blueprints.Oversaw retail sales team and daily store operations.Collaborated with buying team to strengthen vendor relations and curate selection.Administered training and ensured hires were thoroughly prepared.Responsible for creation and publication of newsletters and social media posts.

Responsible for direct sales of the Mountain Equipment brand.Designed custom POP displays and developed new incentive program for retail staff.Traveled to current accounts for sales events and staff clinics.Oversaw product inventory, show-room, and sample collections.Coordinated and attended national and regional trade shows.

Managed North American distribution for Austrian brands Camaro and Komperdell.Ensured orders shipped on time and vendor requirements met.Monitored inventory and ensured proper quantities are sourced.Communicated effectively with retailers, sales reps and overseas colleagues.Responded to consumer inquiries and supervised repairs.Coordinated bi-annual trade shows and industry events.

Received the Gold Key Award for exceptional service at a Four Diamond property.Oversaw input of third party bookings, reservations & management requests.Applied knowledge of the surrounding areas to enhance the experience.Provided outstanding customer service expected of.Handled a diverse realm of guest concerns and with a calm and friendly approach.

Instructed adult group lessons of beginner and intermediate levels.Instructed children in private and group classes.Obtained a PSIA Level 1 certification to hone skiing and teaching skills.Properly demonstrated technique in a manner aligned with ski instruction ideology. Maintained safety and instructed in a friendly, helpful and respectful mannerProvided information on mountain and village navigation, events and transportation.