Evan Facinger Email & Phone Number

Janesville, Wisconsin, Us

Leading growth through strategic partnerships and marketing innovation. Collaborating with healthcare practices and industry partners to deliver impactful web design and digital marketing solutions. My focus is on building lasting relationships, enhancing business visibility, and driving measurable marketing results.

Janesville, Wi, Us

• Lead a high-performing marketing team, specializing in SEO, PPC, CRO, Social Media, Content Writing, and Inbound Marketing. My leadership cultivates a culture of innovation and measurable success, propelling the team to surpass industry benchmarks.• Develop and implement customized marketing strategies for a varied client base, converting complex business challenges into effective marketing campaigns across multiple industries. This ensures that each client's unique goals are met with strategic precision and impactful results.• Serve as a pivotal resource for team growth and strategic direction, offering mentorship and critical resources that bolster skills and enhance campaign performance. My role is crucial in maintaining our team's position at the forefront of marketing innovation.• Direct sales strategy and process optimization, driving enhancements in sales procedures and team dynamics to increase profitability and operational efficiency. My leadership guarantees that our sales efforts are tightly integrated with our overarching business objectives.• Revolutionize service offerings and pricing models, creating packages that significantly boost company profitability while addressing market demands. My strategic insight into service development and pricing ensures our offerings remain compelling and competitive.• Oversee website design strategy and provide expert digital consultation, ensuring that our client's website interfaces are perfectly aligned with strategic marketing objectives. My involvement guarantees optimized user engagement, conversion rates, and overall user experience.• Drive initiatives to grow revenue and enhance profitability, focusing on strategies that not only expand our top-line revenue but also improve operational efficiency for lasting financial success.

• Played a pivotal role in generating new business by crafting and presenting compelling proposals based on meticulously developed strategies. Demonstrated expertise in aligning digital marketing initiatives with business objectives to propose solutions that deliver tangible value, securing buy-in from key stakeholders, and fostering long-term client relationships.• Conducted comprehensive audits of web analytics, employing both qualitative and quantitative data to develop and implement targeted Conversion Rate Optimization (CRO) strategies. Led A/B testing and continuous optimization efforts, resulting in enhanced user experiences and increased conversion rates.• Designed and executed sophisticated automated marketing workflows tailored to complex buyer journeys. By integrating persuasive copywriting and behavior-triggered actions, I substantially increased lead engagement and conversion rates, turning prospects into actionable leads ready to convert.• Consistently found opportunities to improve Return on Ad Spend (ROAS) across a multitude of platforms including Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Amazon Advertising, and Twitter Ads.• Spearheaded the transformation of fragmented digital marketing tactics into comprehensive, integrated strategies, resulting in measurable business growth for clients. Utilized deep market insights and innovative approaches to identify and capitalize on new opportunities, driving sustainable competitive advantages.• Engineered and implemented advanced Amazon Advertising Strategies and organic optimization techniques. These initiatives were not only focused on enhanced brand visibility but also on positioning clients ahead of the competition, resulting in a substantial uplift in market share and profitability.

Janesville, Wi, Us

• Developed and executed marketing automation campaigns and inbound marketing strategies to meet clients' specific business objectives. This approach streamlined marketing efforts and increased return on investment.• Led efforts to improve lead generation and conversion rates for client websites. Utilized data analysis and optimization strategies to enhance online visibility and attract quality leads, resulting in increased conversions and revenue.• Created and continuously optimized landing pages through A/B and multivariate testing to improve user engagement and conversion rates, directly impacting marketing performance and reducing acquisition costs.• Evaluated marketing strategies and performance analytics regularly to adjust tactics in alignment with business goals and market changes, ensuring consistent performance improvement and client satisfaction.• Crafted and implemented content strategies aligned with buyer personas, addressing their interests and pain points to increase engagement, trust, and loyalty among target audiences.• Advised clients on developing multi-channel engagement strategies, using digital platforms to improve interactions with customers and prospects, thereby amplifying online presence and strengthening brand-customer relationships.

Pewaukee, Wi, Us

• Lead Generation – Create email marketing campaigns, sales collateral, newsletters, website content, and other ad-hoc marketing materials while maintaining all existing marketing assets to drive lead generation throughout all marketing activities. • Lead Qualification – Respond quickly and accurately to incoming inbound sales leads generated through our website and email campaigns. Qualify and grade all inbound lead sales inquiries. Research all web leads for further qualification. Conduct lead re-qualification or data/contact updates. Develop and maintain a pipeline of qualified leads for the sales team. • Nurture Marketing – Execute a variety of marketing campaigns including direct mail, email nurture programs, outbound calls, marketing trade shows and events, public relations, customer communications, promotions, and other marketing ideas to generate new leads and nurture existing prospects. • Metrics/Analytics - Track and report campaign analytics, compile post-campaign best practice reports, and make recommendations to existing marketing programs. • Social Media - Create and maintain social media brand presence and measure social media analytics.

Fort Atkinson, Wisconsin, Us

• Developed integrated direct marketing campaigns• Assisted in rebranding the organization from a commercial printer to a full-service marketing firm• Assisted in copy and content for websites and direct mail campaigns• Assisted with social media marketing• Developed and implemented paid and organic search campaigns• Prospected for new clients with both inbound and outbound marketing techniques• Monitored Google Analytics to determine the effectiveness of content, SEO, and numerous campaigns.

Tulsa, Us

•Inbound and outbound sales for major cable companies•Consistent top performer in every sales campaign•Assisted in training new representatives to help them achieve sales success and navigation of the different systems required to build orders•Developed the ability to lead when faced with a problem by also handling technical support and billing phone calls•Excellent time management developed from working on commissions from sales and being paid on a per-call basis•Awarded Employee of the Month in September 2006 and May 2012