Evan Fox Email & Phone Number

Greater Boston Area

Leader in receipt-based targeted ad and offer delivery, having transformed over 20 billion customer transactions into powerful shopper connections. Top POS promotion provider to the value channel, e.g., Dollar General , Family Dollar, and fred’s, Inc.Sole field solution specialist and marketing leader for targeted POS ad delivery solutions.• Provided pre-sales, solution definition, and implementation support for new and existing retailer customers.• Co-designed targeted digital receipt delivery solution in conjunction with major POS solutions provider.• Imparted feedback from the field to cross-functional internal resources while balancing non-sales resources.• Co-developed formal value proposition using industry, internal, and survey data.• Authored and edited presentations, product guides, and marketing materials.• Managed technology provider and marketing partner relationships.

Pre-sales and RFP Leader, Task Management (TM) and Workforce Management (WFM)• Provided design input for TM/WFM integration features.• Constructed disciplined, streamlined RFP process from ground up, supporting 400% of original capacity; frees salesperson time for approx. 1.5 weeks per RFP; and leverages a template, database, and attachments repository. Stimulated team motivation by introducing concrete RFx workflow and milestones, handling RFP deadlines of three biz days to six weeks.• Won business at Loblaw, Overwaitea, Farmers Trading, Medibank, and others. Some RFP's still progressing through lengthy sales cycle across retail, casual dining, and utility verticals.

[StorePerform acquired by RedPrairie in 2007]Sole dedicated Pre-Sales support for Task Management: customer calls, discovery, demos for top retailers, follow-up, trade shows, sales tools.• Won business at Reliance Industries Limited, Follett, and Carphone Warehouse. Numerous other pre-sales customers range across retail verticals.• Imparted feedback from the field to Development and managed task balancing of non-sales resources.• Presented deeply customized, client-tuned demonstrations.• Constructed and managed RFP’s for US and international clients; templates still used today.• Defined and helped design slimmer, targeted application version for small and specialty stores.

Solution specialist consulting with sales force and clients to define and implement optimal payments solutions.• Defined and managed new requirements and business partner relationships for industry-leading Back Office Conversion product. Comcast was its first customer for remittance exception processing & corporate checks.• Managed business partner relationships with OEM vendor NCR, including solution definition, technical issue resolution, and negotiated pricing.• Accelerated sales cycle by learning client requirements and challenges, then positioning solution and closing retail, biller, and VAR prospects through presentation, customization, demonstration, and support.• Crafted and edited articles, documentation, collateral, and sales tools.• Leveraged expertise in varied strategic roles, including product enhancement, training, and coordinating disparate internal and external teams to maximize sales and technical success.

Solution Specialist teamed with sales and marketing teams, forging retailer, business partner, and wholesaler relationships while developing optimal solutions and industry visibility.• Hastened sales cycle by learning client merchandise planning flows and challenges then, personalizing, presenting, and demonstrating broad, flexible solution.• Developed account strategy and optimized internal resource use to maximize project success.• Created and edited articles, collateral, Requests for Information/Proposals, and other pre-sales documents.

Increased revenue and market visibility by developing client and business partner relationships, using retail industry knowledge of POS technology and benefits, dispute resolution, loss prevention, and CRM. Major implementations included Bradlees, Filene’s Basement, and Virgin Megastores.• Facilitated aggressive revenue growth through pre-sales technical selling, presentations, demonstrations, and project leadership during 102% growth to $22 million at @pos.com and at Crossvue, @pos start-up.• Managed sales team interactions, prospected, and went live with several business development partnerships, including a channel agreement with American Express, technology licensing with payment solution provider VeriFone, and software development with retail integrator Systech.• Integrated retail domain expertise into product and positioning strategy as internal retail consultant, including product roadmaps, feature specifications, integration requirements, technical and user documentation, tools design, & trade shows; created collateral, white papers, and sales letters.

Provided national field leadership and business development as sole solution evangelist for top specialty store application suite (IBM’s Retail Application). • Enabled vigorous two-year growth from under $1 million to $3.5 million, including Dress Barn, Reebok, Ann Taylor, and other top chains implemented through business partners.• Maximized market penetration by utilizing territory management, technical, and executive selling skills with clients, IBM teams, and business partners. • Led sales activity at trade shows, executive briefings, and key strategic client meetings; consulted via skills transfer, demonstrations, and training on product functions and benefits.• Forged relationships with product development team, molding strategic product plans and positioning.• Recognized with IBM national, regional, and retail industry vertical awards.

Developed, managed, and helped sell technical strategies for the top POS hardware and software solutions. • Recognized as national expert on two retail segment applications (IBM Chain Sales & IBM Specialty); performed presentations and demonstrations, developed proposals, selected solutions, and consulted on implementation plans across the US.• Performed complex software and hardware configuration, implementation, integration, problem determination, and rollout leadership for 1100+ locations.• Delivered formal and informal education for clients and coworkers.