Evan Fox Email & Phone Number

Greater Boston Area

• Leader in receipt-based targeted ad and offer delivery, having transformed over 20 billion customer transactions into powerful shopper connections. Top POS promotion provider to the value channel, e.g., Dollar General.
• Provided pre-sales, solution definition, and implementation support for new and existing retailer customers.
• Co-designed targeted digital receipt delivery solution in conjunction with major POS solutions provider.
• Imparted feedback from the field to cross-functional internal resources while balancing non-sales resources.
• Co-developed formal value proposition using industry, internal, and survey data.
• Authored and edited presentations, product guides, and marketing materials.

• Pre-sales and RFP Leader, Task Management (TM) and Workforce Management (WFM)
• Provided design input for TM/WFM integration features.
• Constructed disciplined, streamlined RFP process from ground up, supporting 400% of original capacity; frees salesperson time for approx. 1.5 weeks per RFP; and leverages a template, database, and attachments.
• Won business at Loblaw, Overwaitea, Farmers Trading, Medibank, and others. Some RFP's still progressing through lengthy sales cycle across retail, casual dining, and utility verticals.

• [StorePerform acquired by RedPrairie in 2007]Sole dedicated Pre-Sales support for Task Management: customer calls, discovery, demos for top retailers, follow-up, trade shows, sales tools.
• Won business at Reliance Industries Limited, Follett, and Carphone Warehouse. Numerous other pre-sales customers range across retail verticals.
• Imparted feedback from the field to Development and managed task balancing of non-sales resources.
• Presented deeply customized, client-tuned demonstrations.
• Constructed and managed RFP’s for US and international clients; templates still used today.
• Defined and helped design slimmer, targeted application version for small and specialty stores.

• Solution specialist consulting with sales force and clients to define and implement optimal payments solutions.
• Defined and managed new requirements and business partner relationships for industry-leading Back Office Conversion product. Comcast was its first customer for remittance exception processing & corporate checks.
• Managed business partner relationships with OEM vendor NCR, including solution definition, technical issue resolution, and negotiated pricing.
• Accelerated sales cycle by learning client requirements and challenges, then positioning solution and closing retail, biller, and VAR prospects through presentation, customization, demonstration, and support.
• Crafted and edited articles, documentation, collateral, and sales tools.
• Leveraged expertise in varied strategic roles, including product enhancement, training, and coordinating disparate internal and external teams to maximize sales and technical success.

• Solution Specialist teamed with sales and marketing teams, forging retailer, business partner, and wholesaler relationships while developing optimal solutions and industry visibility.
• Hastened sales cycle by learning client merchandise planning flows and challenges then, personalizing, presenting, and demonstrating broad, flexible solution.
• Developed account strategy and optimized internal resource use to maximize project success.
• Created and edited articles, collateral, Requests for Information/Proposals, and other pre-sales documents.

• Increased revenue and market visibility by developing client and business partner relationships, using retail industry knowledge of POS technology and benefits, dispute resolution, loss prevention, and CRM. Major.
• Facilitated aggressive revenue growth through pre-sales technical selling, presentations, demonstrations, and project leadership during 102% growth to $22 million at @pos.com and at Crossvue, @pos start-up.
• Managed sales team interactions, prospected, and went live with several business development partnerships, including a channel agreement with American Express, technology licensing with payment solution provider.
• Integrated retail domain expertise into product and positioning strategy as internal retail consultant, including product roadmaps, feature specifications, integration requirements, technical and user documentation.

• Provided national field leadership and business development as sole solution evangelist for top specialty store application suite (IBM’s Retail Application).
• Enabled vigorous two-year growth from under $1 million to $3.5 million, including Dress Barn, Reebok, Ann Taylor, and other top chains implemented through business partners.
• Maximized market penetration by utilizing territory management, technical, and executive selling skills with clients, IBM teams, and business partners.
• Led sales activity at trade shows, executive briefings, and key strategic client meetings; consulted via skills transfer, demonstrations, and training on product functions and benefits.
• Forged relationships with product development team, molding strategic product plans and positioning.
• Recognized with IBM national, regional, and retail industry vertical awards.

• Developed, managed, and helped sell technical strategies for the top POS hardware and software solutions.
• Recognized as national expert on two retail segment applications (IBM Chain Sales & IBM Specialty); performed presentations and demonstrations, developed proposals, selected solutions, and consulted on implementation.
• Performed complex software and hardware configuration, implementation, integration, problem determination, and rollout leadership for 1100+ locations.
• Delivered formal and informal education for clients and coworkers.