As a curious and detail-oriented data analyst with a strong background in marketing and communication, I’m passionate about uncovering actionable insights from complex data sets to drive business growth. My journey began with a love for understanding consumer behavior, which led me to pursue a Master’s degree in Communication Data Science from the University of Southern California. Throughout my career, I’ve honed my skills in data analysis, visualization, and marketing strategy.I’ve had the opportunity to work on a variety of projects, from building interactive data dashboards to conducting in-depth market research and sentiment analysis. One of my most rewarding projects was the SafeStay LA dashboard, where I utilized Python and Tableau to combine Airbnb data with crime statistics to help users make informed accommodation decisions.During my time as a Marketing Executive at LearnEating, I participated in over 12 marketing campaigns and used data-driven strategies to improve consumer engagement, with some campaigns achieving a KPI success rate of 250%. My work in analyzing consumer preferences helped shape effective marketing strategies, and I also developed Python web scraping tools to optimize our data collection process, saving the team 60% of the time typically required.Beyond technical skills, I am driven by a passion for problem-solving and a commitment to producing impactful results. Whether it's collaborating with cross-functional teams or leading projects, I’m dedicated to turning data into actionable business insights.If you’re looking for someone who can blend creativity with analytical thinking, and who is equally comfortable working with data as with marketing strategies, I’d love to connect!