Partnering with our clients to fully understand their needs, business dynamics, and expectations throughout their engagement with Innovation Protocol,

• Developed and implemented a unique public relations campaign for the California Avocado Commission;responsibilities consisted of communicating and developing relationships with chefs, as well as their publicists, throughout the country; due to the program’s success, it is planned to be used again in the upcoming 2009 season• Integral contributor/member of the 2008 Nestle/Butterfinger April Fool’s campaign• Constructed entirely new organizational method for collecting vast amounts of press coverage in a consistent and cohesive manner, including all press collections for Yahoo!, a GolinHarris client

• Created and edited all marketing communication materials; including fliers, press releases, e-newsletters, and program brochures• Wrote, edited, and distributed communication material for the Museum’s 20th Anniversary gala including all artist bio information for large fundraising gala• Developed and produced an entirely new database of new media channels along with contact information resulting in a variety of new press for the museum

• Developed and produced a complete marketing and public relations campaign resulting in an overall attendance increase of over 20% for 2007• Coordinated Museum’s first ever press preview event • Designed and executed a media webpage within the Museum’s website leading to a significant increase in press coverage and museum visitors• Planned new programming for all Museum special events as well as ensuring all events were properly marketed to the public