With over 15 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Recently acquired by We Are Social, Kobe is an influencer specialist based in Singapore, the 1st and only company that delivers consumer-first social media marketing campaigns. Enabled by patented AI technology to deliver influence for more than 600 brands such as Mcdonald's and Coca-Cola, Kobe offers access to 100m eyeballs with 30,000 content creators across the world. Besides bringing the team to achieve the Gold Award for Influencer Agency of the Year 2020, 2021, & 2022, her leadership and foresight have also led Kobe to be the official Meta Business Partner (formerly known as Facebook) and Tiktok Partner. Evangeline is also a practising management consultant (PMC) who has taught more than 1,000 students on influencer marketing-related topics at Kobe Academy.

The Entrepreneurs' Organization (EO) is a global, peer-to-peer network of more than 17.000+ influential business owners with 213 chapters in 60+ countries.Founded in 1987, EQ is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.Founded in 1999, EO Singapore is made up of 160+ successful Singapore-based entrepreneurs from across a spectrum of industries - all dynamic, and each a leader in their own right. We are Singapore's forefront entrepreneur group.

Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.Take ownership of the management of the sales and marketing functions of the business.Drive increased revenue and profit to achieve the Company`s ambitious growth.Working to stringent targets, the job holder will be required to adopt a professional and knowledgeable approach to each new business call.Planning and coordinating the implementation of business plans and the penetration of new markets.

• Responsible for management of Sales Coaching, Marketing Initiatives, Digital Marketing Optimizer Team and Digital Account Management Team • Spearheaded the restructuring and building of Account Management team in the segregation between Tech Optimizers and Client-Facing Account Managers to ensure good segregation of devoted resources for business sustainability, customer satisfaction, revenue growth and employee retention• Responsible for entire AUM growth of all accounts, QoQ & YoY online media spend growth and achieving of spend targets, including potential new product/revenue segment development• Initiated, negotiated and implemented Bid Management Platform and automation of multi-process company-wide through ERP system for scalability of operations• Initiated various upsell & cross-sell activities for Account planing and growing, achieving highest retention rate, existing revenue growth and client service experience across SEA Google resellers – certified through the PSP (Premier SME Partner) survey• Managing PnL on client servicing resource investments to protect and grow bottomline • Provides strategic leadership, training, motivation and development of individuals• Oversees product development teams of all Online Marketing products, R&D for latest developments in Online Media Advertising – including PPC advertising, SEM, SEO, Display, Remarketing on platforms such as Google, Yahoo, Baidu, YouTube, Facebook and LinkedIn

• Direct Sales Acquisition o Overachieved sales KPI by 775% within 1st month, Top Sales in 6 consecutive months o Product knowledge of full suit digital marketing services including Search Engine Marketing, Search Engine Optimization, Online Display Advertising, Email Marketing, Web Analytics and Mobile advertising o Upsold original contracts with average increase of 60% in total contract value• Marketing & Business Developmento Development of annual departmental plans, resource allocation and budgeting with tangible and measurable ROI to achieve specific business objectiveso Responsible for all marketing and promotional activities and events, ranging from Public Relations, Media Relations, Partnerships, Events, Corporate Communications and Sales Promotion• Sales Acquisition Managemento Sales leads generation at lowest CPA o Conversion management of sales leadso Customer retention programs• Marketing Communications o Management of key stakeholder relationships (key suppliers, customers, partners, government bodies and business associations) through joint marketing initiativeso Development of Communications for ATL and BTL advertising both in traditional and digital media channelso Media Relations – Reputation management, media monitoring and media pitching o Social Media strategizing, implementation and measurement o Awards Management including submission, publicity and continuity planningo Employee Communications including employer branding and staff retention programs o Email Marketing Campaigns and database management o Events management, including trade shows, workshops, seminars and conferences

Advisor to tech startup on digital marketing strategies, business intelligence, resource setup

• Worked directly under First Vice President, Commercial Banking, RM to 2,000 companies• Top Performing Relationship Manager with Highest Increase in AUM with all Targets overachieved for consecutively 12 months• Clinched ‘Deal of the Quarter 09’ and highlighted in UOB Transaction Banking newsletter May’09• Highest number of new accounts set up in consecutively 6 months