Graphic Design Intern
Worked with the in-house creative team by assisting in both digital and print collaterals across their different sub-brands. I mainly worked on their sub-brand (Cafe, The Assembly Ground) by assisting with social media visuals, GIF animations, food photography planning, and illustration work. Throughout the course of the internship, I was given the opportunity to work on a diverse range of mediums (deliverables). Besides graphic design work, I was exposed to visual merchandising and the concept planning that goes behind such through prepping for physical store openings and a window store display. Additionally, I assisted with an animation sequence which was used for a fashion event for the launch of one of their sub-brands, BBRC, new apparel collection.I was able to have a taste of how design is applied in an in-house environment. As a student specialising in branding, working across the brand system of their sub-brands was really exciting due to the distinct characters and personalities each of them possesses. This allowed me to work with a range of mediums which contributed to an eye-opening and fruitful internship experience with several takeaways to apply in my future projects!
