Evangelo Bousis; Founder and CEO of Enhanse went beyond traditional skin care, creating hybrid products for men that enhance their look and their lives. Creating Enhanse is a lifelong dream for Bousis, and its no-nonsense approach to boosting men’s confidence, skin performance and longevity was always its core value. This desire to look better without shame or stigmatization combined with results-oriented, purpose driven products is the basis for Enhanse.Before introducing Enhanse, Bousis made significant strides in the beauty sector with the launch of DUNDAS Beauty, a gender-fluid makeup line co-founded with his life and business partner, Peter Dundas. This venture, in collaboration with Anastasia Beverly Hills, redefined luxury makeup, offering a seamless, high-end experience designed to make users feel their most beautiful.Moreover, Evangelo Bousis is the co-founder and Chief Brand Officer of the luxury fashion label, DUNDAS. Since its establishment in 2017, Bousis played a pivotal role in its development, pioneering unconventional strategies that have seen the brand amass over 20 million euros in funding. Bousis's innovative "see now, buy now" sales model and the strategic partnership with REVOLVE cater to a digital-first, youthful demographic, solidifying DUNDAS's presence in the online fashion world.Bousis's entrepreneurial spirit extends beyond traditional boundaries, positioning DUNDAS as a frontrunner in web3 and fashion innovation. In collaboration with DRESSX, Bousis led the brand into the digital frontier with its inaugural NFT release during the 2022 Super Bowl Halftime show along with subsequent releases, marking DUNDAS as a significant player in virtual fashion through engagements like the Metaverse Fashion Week and garnering thousands of digital sales on platforms such as Roblox and Decentraland.Recognized as a trailblazer, Bousis has earned a spot in Vogue Business’s “100 Innovators” Class of 2023 and has shared his insights on global stages, including a 2019 TEDx Talk and Harvard’s Fashion Law Lab. His contributions and insights have been highlighted across top-tier publications including Forbes, Business of Fashion, Vogue, WWD, Vogue Business, Harper's Bazaar, The Times, Jing Daily, and CEO magazine, underlining his influential role in shaping the future of fashion and beauty.