Evan Weiner Email & Phone Number

Beverly Hills, CA, US

Los Angeles, California, United States

A fresh new description coming - stay tuned!

Los Angeles, California, United States

Over the past decade I've passionately supported talented Undergraduate (BS, BA) and Graduate (MBA, MS) students at the University of Southern California, namely in USC's Marshall School of Business. The capacities of this support are comprised of Lecturing, Speaking, and formal student mentorship programs, and across marketing and management course.

Los Angeles, California, United States

As an advisor to the world's largest 501(c)(3) for LGBTQ+ MBAs, I have the honor and pleasure of supporting LGBTQ+ rising professionals and MBAs in their pursuit for success, growth and community. My work as an advisor is multifaceted in helping the organization realize and reinforce its modern strategy and execution, and I am currently advising the.

Los Angeles, California, United States

• I’m so grateful to support marketing practitioners, executives and teams in unlocking their full potential. I work with my clients to strategize, implement and manage performant marketing programs, but also to ensure.
• Advisory
• Project-Based Consulting
• Fractional Marketing Leadership
• Speaking / Workshops / Academia~ Service Areas ~
• Growth Marketing– Overarching Growth Marketing– Go-To-Market Planning– Performance + Paid Media– Marketing Roadmap, Planning, Forecasting

Los Angeles, California, United States

• My global leadership role has afforded me the opportunity to lead marketing programs against GoDaddy’s largest category and segment entries, architect our global social marketing center of excellence, deliver.
• In my role I’m responsible for full-funnel KPIs, drive execution across our channel mix (namely Paid Advertising, Social, Email, Content, Field, FOS), and work flexibly across our B2B, B2C, and B2B2C journeys.
• Marketing lead within key strategic initiatives, including GoDaddy Commerce and Winning WordPress→ Founding member of GoDaddy Pro tiger team, launching the GoDaddy Pro sub-brand to re-enter the web professional.
• Marketing lead within GoDaddy’s Integration Engine→ Invented and own social integration playbook, spanning acquisition PR/IR releases to GTM strategy of acquired brands; oversee social footprint of 30+ brands globally→.
• Built and actively lead social center of excellence across GTM, strategy, and operations across NA, EMEA, APAC→ Including, but not limited to: overall social strategy, social content development and planning, community.
• Foster an energized, upwardly mobile, and diverse team→ My team is represented by identifying LatinX, Caucasian, Straight, Gay, and Non-Binary team members

Los Angeles, California, United States

• As a Sr. Manager on the marketing team, I own end-to-end social marketing, media buying, video marketing, and prospecting programs for GoDaddy's premium Media Temple brand, in addition to driving high-impact.
• Manage all aspects of social in the marketing mix for GoDaddy's Media Temple brand including, but not limited to: overall social strategy, content development, community management, community rewards and contesting.
• Own social marketing budget for Media Temple; budget increased by an average 325% YoY under my leadership as a result of proven ROI against successful new tactics
• Responsible for complete renovation of the social toolkit and infrastructure for the Media Temple brand, including integration into GoDaddy enterprise software, social customer care protocol and management, new.
• Ownership of vendor and agency relationships; this includes paid social and creative vendor relationships
• Lead funnel-spanning video marketing efforts, including both product and brand work

Los Angeles, California, United States

Santa Monica, CA

• Onboarded as an internal digital marketing consultant reporting to the CCO, I worked to revolutionize TRUECar's corporate communications web assets both structurally and strategically. Key projects included:
• Re-engineered industry thought-leadership portal and blog
• Recommended and onboarded web development agency partners
• Optimized investor portal content mix; working cross-functionally with Brand, Creative and Industry Relations leaders
• Established robust new KPIs and reporting cadence; routinely presented strategic recommendations to senior management, including CMOAdditionally, I established all-new social marketing processes and protocol, leaving.
• Research, due-diligence, selection, onboarding and implementation of social enterprise software (Spredfast)

El Segundo, CA

• At ConsumerTrack, a leading digital marketing firm for financial institutions, I was the sole social marketing strategist and manager within the highly profitable and quickly expanding organization. As the first.
• Architected the organization's first social strategy, winning endorsement for an all-new paid media budget from a leadership group who were earned media advocates.
• Invented new social content sharing program to reinforce content syndication partnerships with large financial institutions, blue chip companies, and tier 1 media outlets to bolster and develop robust initiatives and.
• Launched GoBankingRates in Facebook Instant Articles and led both product and editorial teams through a variety of innovation projects to align with the modern digital customer experience.
• Ideated and led series of internal 'lunch & learn' presentations to educate on and evangelize social marketing strategy to inspire new cross-functional capabilities.

Greater Los Angeles Area

• As Social Media Manger, I actively strategized and implemented a rebuilt social marketing program and for the $7.5B global technology e-tailer. The social platforms under my management included our global, corporate.
• Directly responsible for a 100% YoY increase in social media attributed revenue; result of a carefully crafted full-funnel, organic and paid content strategy, as well as explorative innovation projects (a selection.
• Increased departmental budget through strategic social marketing partnerships with LG, Samsung and Visa; this established social media placement on the Newegg partner rate card for the first time.
• Created 'Facebook Exclusive Deals' program via thorough cross-functional relationships with merchandising and product marketing teams.
• Lent significant focus to UGC and community engagement, including creation of Newegg.com/trending, which sourced top-selling products and paired them with social-sourced UGC.
• Ideated and launched the #NeweggLove Valentine's Day campaign, which was a finalist for 'Most Innovative Use of Social Media' at the 2015 Corporate Social Media Awards.-- All time highest daily replies to Newegg brand.

Redondo Beach, CA

• Oversaw channel strategy and client relations for Hong Kong Tourism Board, NETGEAR, GSN (Game Show Network), Warner Brothers Interactive, Pelican Products, Molina Healthcare, Shakey's Pizza, LAcarGUY and SelectQuote.
• Developed sophisticated influencer and blogger outreach programs for key clients including Hong Kong Tourism Board and Pelican Products, and built NETGEAR's official influencer brand ambassador program (surpassing.
• Created, developed, and launched several keynote campaigns, most notably for GSN's 'The American Bible Challenge' Season 2, the launch of NETGEAR's X6 Nighthawk router, and Shakey's Pizza 60th anniversary.
• Established Fifty & Five’s “Outreach-On-Demand” organic influencer amplification strategy.
• Managed “Team Tagged,” a three-member team of high-performing Account Managers by providing guidance around key brand strategy, paid social campaigns, and client relations for the 15 accounts.
• Performed and won new business pitches to very large potential clients in industries including education, beauty, and entertainment

Redondo Beach, CA

Culver City, California

• Home Entertainment - Digital Marketing
• Created a strategic proposal for the use of Google+ as a part of SPE’s digital strategy and presented to SEVP WW Marketing & SVP of Digital Marketing.
• Developed a 14-page guide for bloggers in order to maximize online and social media exposure of The Smurfs to moms.
• Led the merchandise and prizing strategy for a successful blogger outreach campaign for The Smurfs home entertainment release.
• Actively managed communication and purchase orders with licensees as well as outside agencies/companies such as Momentum Worldwide and Crowdtap.
• Participated in a panel on social media and digital strategy with senior management in a session of Sony Picturesʼ Digital Live Series.

Culver City, CA

• Home Entertainment - Digital & Commercial Innovations Team
• Led the update of the MySPHE site, which includes testing access for 20+ IT applications and formulating summaries and user guides for each application.
• Composed BRDʼs (Business Requirement Document) and Functional documents for a variety of IT application requests.
• Authored and distributed two reference guides for Sony Picturesʼ Outlook Web Access and Service Now systems throughout the Home Entertainment department.
• Presented a review of the internship program to senior IT management (incl. CIO of Sony Pictures).

Master Of Business Administration - Mba

Activities and Societies: • VP in Marshall Pride (LGBTQ+ Association) • VP of Marketing (student government) • Graduate Marketing.

Bs, Marketing (Brand Management & New Product Development), Japanese

Activities and Societies: Sigma Chi Fraternity, Kairos Society, Marshall School of Business Dean's ListMinor in Japanese Language and.

Bachelor Of Science (B.S.), Business Administration & Marketing

Minor in Japanese Language & Culture

Japanese Language & Economics