Evan Weiner

Evan Weiner Email and Phone Number

Founder and CEO @ Evan Weiner: Speaking / Training / Advisory
Beverly Hills, CA, US
Evan Weiner's Location
Los Angeles, California, United States, United States
About Evan Weiner

My success hasn’t simply been about delivering great work; it has stemmed from my ability to win hearts and minds through my unique persona and presence. This “IT factor” has been a constant practice in my life, and now I’m on a mission to help others discover and cultivate their own.Through my speaking and training practice, I inspire and equip individuals, teams, and organizations with big motivation and unique tools to stand out, leave a powerful and authentic impression, and drive success in both personal and professional spheres. Because at the heart of achievement lies a simple truth: PRESENCE precedes competence. Success isn’t about what we do—it’s about the impression we leave.◆ Thought Leadership ◆ Presence as a Strategic Tool to Achieve Your Highest AmbitionsI speak to ambitious individuals and organizations about leveraging presence as a strategic tool to achieve their highest ambitions. My keynotes and workshops dive headfirst into the fascinating intersection of science, culture, and conventions, leaving audiences with exctiting new takes and tactics on showcasing their unique presence, and leave feeling better than ever about themselves and their self-expression.◆ Academia ◆ - Lecturer of marketing strategy, management, and innovation at the University of Southern California (USC) and within the California State University system.- Creator of The Marketer's MBA, an online education program hosted by Adweek.- MBA graduate of the top-ranked Marshall School of Business at USC.◆ Corporate Marketing Expertise ◆ With over 15 years of experience across agency, in-house, and consulting roles, I’ve led global teams and marketing strategies for major public technology and e-commerce brands, including GoDaddy (NYSE: GDDY), TrueCar (NASDAQ: TRUE), and Newegg (NASDAQ: NEGG).◆ LGBTQ+ Advocacy ◆ I’m passionate about mentoring and advising LGBTQ+ professionals and students. I serve as an advisor to Reaching Out MBA and mentor graduate students at USC, fostering leadership and inclusivity.

Evan Weiner's Current Company Details
Evan Weiner: Speaking / Training / Advisory

Evan Weiner: Speaking / Training / Advisory

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Founder and CEO
Beverly Hills, CA, US
Evan Weiner Work Experience Details
  • Evan Weiner: Speaking / Training / Advisory
    Founder And Ceo
    Evan Weiner: Speaking / Training / Advisory
    Beverly Hills, Ca, Us
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  • Evan Weiner: Speaking / Training / Advisory
    Founder & Ceo
    Evan Weiner: Speaking / Training / Advisory 2024 - Present
    Los Angeles, California, United States
    A fresh new description coming - stay tuned!
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  • University Of Southern California
    Adjunct Faculty | Student Mentor
    University Of Southern California Aug 2014 - Present
    Los Angeles, California, United States
    Over the past decade I've passionately supported talented Undergraduate (BS, BA) and Graduate (MBA, MS) students at the University of Southern California, namely in USC's Marshall School of Business. The capacities of this support are comprised of Lecturing, Speaking, and formal student mentorship programs, and across marketing and management course groups, including:Courses:o MKT 445: New Product Development and Brandingo MKT 446: Practicum in New Product Development and Brandingo MKT 405: Advertising and Promotion Designo MKT 533: Branding StrategyAssociations:o (MBA) Business of Entertainment Associationo (MBA) Graduate Marketing Associationo (MBA) High Tech Associationo (MBA) Marshall Pride – LGBTQ+ Associationo (MSMKT) Master of Science in Marketing Program
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  • Adweek
    Editorial Contributor
    Adweek Jul 2020 - Present
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  • Reaching Out Mba
    Advisory Board Member
    Reaching Out Mba 2020 - Present
    Los Angeles, California, United States
    As an advisor to the world's largest 501(c)(3) for LGBTQ+ MBAs, I have the honor and pleasure of supporting LGBTQ+ rising professionals and MBAs in their pursuit for success, growth and community. My work as an advisor is multifaceted in helping the organization realize and reinforce its modern strategy and execution, and I am currently advising the build-out of its modern digital and social marketing program.
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  • Egw Endeavors Llc
    Marketing & Management Consultant
    Egw Endeavors Llc 2024 - Present
    Los Angeles, California, United States
    I’m so grateful to support marketing practitioners, executives and teams in unlocking their full potential. I work with my clients to strategize, implement and manage performant marketing programs, but also to ensure their programs are communicated with vision, pragmatism, and strategic reasoning. Whether my clients are wooing investors, garnering buy-in from cross-functional groups and senior leadership, or simply delivering against their goals, they leave our work together as the smartest and most respected ‘in the room’, and have the results and reasoning to prove it.I collaborate with my clients across flexible formats and a rich breadth of marketing disciplines:~ Formats ~• Advisory • Project-Based Consulting• Fractional Marketing Leadership• Speaking / Workshops / Academia~ Service Areas ~• Growth Marketing– Overarching Growth Marketing– Go-To-Market Planning– Performance + Paid Media– Marketing Roadmap, Planning, Forecasting• Brand Strategy + Governance– Brand Architecture– Segmentation, Persona, Journey Mapping– Digital Segmentation– Brand Playbook + SOP– Brand Listening + Anthropology• Channel Marketing– Overarching Channel Marketing– Paid Digital (Social, Influencer, Display, SEM)– Organic Digital– Content– Social Marketing• Marketing Data + Reporting– KPI Formulation + Innovation– Reporting Build-Out– Reporting Presentation + Distribution Strategy– Data Reconciliation• Marketing Organization– Center of Excellence Models– Organizational Design– Team Effectiveness Audit• Marketing Technology + Agency Partners– Technology Audit, Scoping, Procurement, Optimization– Agency Review, Agency Onboarding, In-House + Outsourcing Strategy• Speaking, Editorial, Workshop– (All disciplines listed above)– Innovation + Experimentation– Management Psychology– Marketing + Cultural Trends– LGBTQ+ Marketing• Academia– Adjunct Faculty– Guest Lecture and Speaking– Workshop + Experiential Learning– Mentorship
  • Godaddy
    Global Marketing Director
    Godaddy 2020 - 2023
    Los Angeles, California, United States
    My global leadership role has afforded me the opportunity to lead marketing programs against GoDaddy’s largest category and segment entries, architect our global social marketing center of excellence, deliver operational excellence programs, and lead key cross-functional relationships into the marketing practice.~Select Qualitative Highlights~• In my role I’m responsible for full-funnel KPIs, drive execution across our channel mix (namely Paid Advertising, Social, Email, Content, Field, FOS), and work flexibly across our B2B, B2C, and B2B2C journeys.• Marketing lead within key strategic initiatives, including GoDaddy Commerce and Winning WordPress→ Founding member of GoDaddy Pro tiger team, launching the GoDaddy Pro sub-brand to re-enter the web professional (designer, developer, freelancer, reseller) segment→ Project spanning leadership within GoDaddy Commerce, launching GoDaddy Payments (payments category entry) through acquisition and integration of Poynt, and subsequent GTM and creative campaign launch• Marketing lead within GoDaddy’s Integration Engine→ Invented and own social integration playbook, spanning acquisition PR/IR releases to GTM strategy of acquired brands; oversee social footprint of 30+ brands globally→ Led paid media, brand marketing and digital marketing programs for Media Temple, Sucuri, Host Europe, Domain Factory, TSO Host, Heart Internet, and Poynt• Built and actively lead social center of excellence across GTM, strategy, and operations across NA, EMEA, APAC→ Including, but not limited to: overall social strategy, social content development and planning, community management, community rewards and contesting, influencer programming, social care, listening analytics and insights, live events, and paid brand social programming→ Manage $MM working and non-working budget• Foster an energized, upwardly mobile, and diverse team→ My team is represented by identifying LatinX, Caucasian, Straight, Gay, and Non-Binary team members
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  • Godaddy
    Senior Manager, Marketing
    Godaddy 2018 - 2020
    Los Angeles, California, United States
    As a Sr. Manager on the marketing team, I own end-to-end social marketing, media buying, video marketing, and prospecting programs for GoDaddy's premium Media Temple brand, in addition to driving high-impact operational efficiencies for the social marketing efforts serving the GoDaddy brand. Select work includes:• Manage all aspects of social in the marketing mix for GoDaddy's Media Temple brand including, but not limited to: overall social strategy, content development, community management, community rewards and contesting, influencer outreach and relations, social analytics and insights, live events, and paid social programming• Own social marketing budget for Media Temple; budget increased by an average 325% YoY under my leadership as a result of proven ROI against successful new tactics• Responsible for complete renovation of the social toolkit and infrastructure for the Media Temple brand, including integration into GoDaddy enterprise software, social customer care protocol and management, new cross-functional relationships, and more• Ownership of vendor and agency relationships; this includes paid social and creative vendor relationships • Lead funnel-spanning video marketing efforts, including both product and brand work• Strategize and implement all enterprise-level prospecting and lead-gen efforts for Media Temple; work intimately with Sales and CRM teams• The social programs that I spearheaded and managed on the ground for our SXSW sponsorship drive significant YoY improvements (averages below, 2017 - 2019):— Media Temple as the 2nd most mentioned brand in social at SXSW Interactive— 267% increase in original SXSW content— 138% increase in impressions on Media Temple SXSW content— 78% increase in engagement rate— 452% increase in FOS sessions
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  • Godaddy
    Marketing Manager
    Godaddy 2016 - 2018
    Los Angeles, California, United States
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  • Truecar, Inc.
    Digital Marketing Consultant
    Truecar, Inc. Apr 2016 - Nov 2016
    Santa Monica, Ca
    Onboarded as an internal digital marketing consultant reporting to the CCO, I worked to revolutionize TRUECar's corporate communications web assets both structurally and strategically. Key projects included:• Re-engineered industry thought-leadership portal and blog• Recommended and onboarded web development agency partners• Optimized investor portal content mix; working cross-functionally with Brand, Creative and Industry Relations leaders• Established robust new KPIs and reporting cadence; routinely presented strategic recommendations to senior management, including CMOAdditionally, I established all-new social marketing processes and protocol, leaving an implementation plan for the brand marketing team. Key projects included:• Research, due-diligence, selection, onboarding and implementation of social enterprise software (Spredfast)• Full-funnel social media and content strategy driving lower-funnel objectives, but that also built and reinforced the TrueCar brand's points of difference to a broad range of demographics and levels of purchase intent• Architected synergistic paid social ad buying strategy between customer acquisition team and brand marketing team; this included a shared budget plan
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  • Consumertrack, Inc.
    Social Media & Outreach Manager
    Consumertrack, Inc. Aug 2015 - Apr 2016
    El Segundo, Ca
    At ConsumerTrack, a leading digital marketing firm for financial institutions, I was the sole social marketing strategist and manager within the highly profitable and quickly expanding organization. As the first individual to guide social strategy at ConsumerTrack, I led the unique challenge of fully developing and evangelizing a class-leading social marketing program from the ground up, inspiring a new social marketing business model in the organization.With a sole focus on the surging content marketing sector of the business, GOBankingRates. Efforts from branding architecture, content strategy, paid social ad buying, influencer programming, data and analytics, and social software procurement were under my management.• Architected the organization's first social strategy, winning endorsement for an all-new paid media budget from a leadership group who were earned media advocates.• Invented new social content sharing program to reinforce content syndication partnerships with large financial institutions, blue chip companies, and tier 1 media outlets to bolster and develop robust initiatives and high organic exposure; this produced an average 60% ROI on new paid media budget.• Launched GoBankingRates in Facebook Instant Articles and led both product and editorial teams through a variety of innovation projects to align with the modern digital customer experience.• Ideated and led series of internal 'lunch & learn' presentations to educate on and evangelize social marketing strategy to inspire new cross-functional capabilities.
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  • Newegg
    Global Social Media Manager
    Newegg Oct 2014 - Aug 2015
    Greater Los Angeles Area
    As Social Media Manger, I actively strategized and implemented a rebuilt social marketing program and for the $7.5B global technology e-tailer. The social platforms under my management included our global, corporate pages across 7+ platforms, as well as our Canada & international assets. In addition to growing, engaging, and driving sales among our fan base of over 2.5M at above-average rates, my duties span social media strategy and execution for large trade shows, star-studded co-branding promotions, and powerful retail partner content sharing programs. At Newegg, I am fortunate enough to create and manage content from a variety of cross-functional teams, as well as our in-house media house, Newegg TV.• Directly responsible for a 100% YoY increase in social media attributed revenue; result of a carefully crafted full-funnel, organic and paid content strategy, as well as explorative innovation projects (a selection listed below).• Increased departmental budget through strategic social marketing partnerships with LG, Samsung and Visa; this established social media placement on the Newegg partner rate card for the first time.• Created 'Facebook Exclusive Deals' program via thorough cross-functional relationships with merchandising and product marketing teams.• Lent significant focus to UGC and community engagement, including creation of Newegg.com/trending, which sourced top-selling products and paired them with social-sourced UGC.• Ideated and launched the #NeweggLove Valentine's Day campaign, which was a finalist for 'Most Innovative Use of Social Media' at the 2015 Corporate Social Media Awards.-- All time highest daily replies to Newegg brand Twitter handle, nearly 12X 2015 average-- 2nd highest all-time daily retweets Newegg brand content, more than 6X 2015 average-- 3rd highest all-time daily favorites on Newegg brand content in Twitter, 3.8X 2015 average-- Executed efficiently at only 52-57% of allocated budget
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  • Fifty & Five Llc
    Account Supervisor & Head Strategist
    Fifty & Five Llc Jun 2013 - Aug 2014
    Redondo Beach, Ca
    • Oversaw channel strategy and client relations for Hong Kong Tourism Board, NETGEAR, GSN (Game Show Network), Warner Brothers Interactive, Pelican Products, Molina Healthcare, Shakey's Pizza, LAcarGUY and SelectQuote.• Developed sophisticated influencer and blogger outreach programs for key clients including Hong Kong Tourism Board and Pelican Products, and built NETGEAR's official influencer brand ambassador program (surpassing ambassador on-boarding goals by 100%).• Created, developed, and launched several keynote campaigns, most notably for GSN's 'The American Bible Challenge' Season 2, the launch of NETGEAR's X6 Nighthawk router, and Shakey's Pizza 60th anniversary.• Established Fifty & Five’s “Outreach-On-Demand” organic influencer amplification strategy.• Managed “Team Tagged,” a three-member team of high-performing Account Managers by providing guidance around key brand strategy, paid social campaigns, and client relations for the 15 accounts.• Performed and won new business pitches to very large potential clients in industries including education, beauty, and entertainment
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  • Fifty & Five
    Account Manager
    Fifty & Five 2012 - 2013
    Redondo Beach, Ca
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  • Sony Pictures Entertainment
    Intern - Digital Marketing
    Sony Pictures Entertainment Sep 2011 - Apr 2012
    Culver City, California
    Home Entertainment - Digital Marketing• Created a strategic proposal for the use of Google+ as a part of SPE’s digital strategy and presented to SEVP WW Marketing & SVP of Digital Marketing.• Developed a 14-page guide for bloggers in order to maximize online and social media exposure of The Smurfs to moms.• Led the merchandise and prizing strategy for a successful blogger outreach campaign for The Smurfs home entertainment release.• Actively managed communication and purchase orders with licensees as well as outside agencies/companies such as Momentum Worldwide and Crowdtap.• Participated in a panel on social media and digital strategy with senior management in a session of Sony Picturesʼ Digital Live Series.
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  • Sony Pictures Entertainment
    Intern - Technology
    Sony Pictures Entertainment Jun 2011 - Aug 2011
    Culver City, Ca
    Home Entertainment - Digital & Commercial Innovations Team• Led the update of the MySPHE site, which includes testing access for 20+ IT applications and formulating summaries and user guides for each application.• Composed BRDʼs (Business Requirement Document) and Functional documents for a variety of IT application requests.• Authored and distributed two reference guides for Sony Picturesʼ Outlook Web Access and Service Now systems throughout the Home Entertainment department.• Presented a review of the internship program to senior IT management (incl. CIO of Sony Pictures).
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Evan Weiner Education Details

Frequently Asked Questions about Evan Weiner

What company does Evan Weiner work for?

Evan Weiner works for Evan Weiner: Speaking / Training / Advisory

What is Evan Weiner's role at the current company?

Evan Weiner's current role is Founder and CEO.

What schools did Evan Weiner attend?

Evan Weiner attended University Of Southern California - Marshall School Of Business, University Of Southern California - Marshall School Of Business, University Of Southern California, Tokyo International University.

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