Vp Product And Innovation | Albertsons Media Collective
CurrentResponsible for:- Building Ad Tech and Media Products- Growing Retail Media Revenue- Drive Innovation though Labs - an incubation center focused on failing fast
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@albertsons.com
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Evan Hovorka is listed as Building Data and Marketing Product for Retail Media at Albertsons Companies, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at albertsons.com, phone signal with area code 612, 091, and a matched LinkedIn profile for Evan Hovorka.
Evan Hovorka previously worked as VP Product and Innovation | Albertsons Media Collective at Albertsons Companies and Head of Products and Innovation at Albertsons Companies.
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Details:- B. Sc. in Computer Information Systems- MBA - Several Data Science, Analytics, and Data certificationsI lead a portfolio of diverse, award-winning, Product Teams and Business Development Teams that drive new business models for the Marketing and Retail Media divisions of a Fortune 50 Company. Over my 17 years at Target I have designed and delivered elegant, patented, solutions, including:- Marketing Prototypes with Roundel Clients- A Digital Identification graph- Clean Room (Safe, encrypted data exchange with Roundel Clients)- Custom Mar Tech with Pinterest, Google, LiveRamp, iSpot, NeuStar, NBC, Media Ocean, Snaplogic, DSPs, SSPs, and Analytics vendors- Audience and Segmentation tools- Testing Soltuons (A/B, Multivariet)- A Programmatic TV, OTT, CTV platform - In house Customer Data Platform- Loyalty Program Support- Analytics tools- Data and Marketing Technology Architecture for Roundel (Target's Retail Media Network)- Integrating on and offline Customer data to enable multi-channel marketing and measurement- Data syncs, Data Security, Privacy Policy, Pixel/Tagging, and Cookies, Risk, Compliance, Data Leakage monitoring, and overall Data health - A Unica-Like Segmentation tool that runs on distributed data (Hadoop) to power CRM retargeting for Digital Channels (Email, Social, SEM, Display, Video, Mobile)- A Personalization engine for email and site contentI have also managed :- Target's Item/SKU data feeds for partners like Paid Search and Social Platforms. (>1 million items ) - Lead partnerships/projects with Drawbridge, Acxiom, Datalogix, PlaceIQ, Google DFA, DCM, DFP, Ad Words, Channel Intelligence, DoubleClick, Google Cloud, Media Math, Accenture, Group M, LiveRamp, Ghostery, Hadoop)- Loyalty/Coupon/CRM/Cross Channel Marketing and Measurement
Listed skills include Analytics, Digital Marketing, Web Analytics, Direct Marketing, and 46 others.
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Boise, Idaho, US
Responsible for:- Building Ad Tech and Media Products- Growing Retail Media Revenue- Drive Innovation though Labs - an incubation center focused on failing fast
Boise, Idaho, US
Architect and scale a modern Retail Media Product suite: - Discover and scale new revenue streams for an evolving Retailer - Provide leadership and vision for Agile Product teams - Design and deploy Identity, Audience, Analytics, and Monetization Products - Lead strategic partnerships with Social Platforms, DSP/SSPs, Publishers and Data providers - Enable.
Minneapolis, MN, US
- Developed strategic partnerships with Retail Media clients, Publishers, and Marketing platforms- Co-Designed multi-channel investment strategy with Clients and Sales, delivering record sales growth 4 years in a row- Implemented key Marketing solutions (DSP, SSP, CDP, Clean Room, TV measurement, Identification)- Grew Roundel's reputation for being an.
Minneapolis, MN, US
- Managed a portfolio of Product teams focused on Retail Media and Marketing performance- Created and sold Product vision for Target Marketing and Target's Retail Media Network - Roundel- Built data automation and monetization products for Display, SEM, Social, Video, and Email channels- Invented a Linear and CTV Product using data science tools that.
Minneapolis, MN, US
Designed and delivered the Digital Identification tool for Target called #ashkey. This big data science product powers customer identification across the enterprise, on and off-platform. It provides unique and substantial connectivity benefits to channel attribution, DMP, and marketing/publishing partners like Google DFA/DCM, Facebook and LiveRamp. Lastly.
Minneapolis, MN, US
This role blends Digital Media strategy with deep technical savvy. The team drives Marketing ROI through efficiency, automation and intelligent design. I manage a unique group of business analysts, data experts and process/API engineers, adept at connecting humans and process to the data they need to excel. The mantra is affordable and fast functionality..
Minneapolis, MN, US
- Responsible for Target's Paid Search strategy, execution and budget - Drove significant traffic and sales through efficient and evolving paid search execution (PPC/SEM)- Evaluated and test new systems/data/media that could deliver meaningful and measurable communications with our guests. - Developed relationships with key partners (Google, Affiliates.
Minneapolis, MN, US
- Manage team of Analysts and Sr. Analyst both on and off shore. - Advise and develop strategic projects in support of marketing efforts- Manage segmentation and testing strategies for key direct marketing channels at Target and Target.com- Investigate new channels and data feeds to compliment current initiatives - Support reporting, planing and modeling.
Minneapolis, MN, US
- Manage US and off shore team of Affinium Campaign developers.- Responsible for delivering Target and Target.com Direct Marketing initiatives. - Provide business and technical support for the Affinium Suite - Collaborate on marketing strategy.- Optimize channel performance
Minneapolis, MN, US
- Managed the design and delivery of Marketing Audiences, Segments and Campaigns- Responsible for delivering Target and Target.com Direct Marketing initiatives. - Provide business and technical support for the Unica Affinium Suite - Affinium power user- Collaborate on marketing strategy- Support marketing channel performance, timelines and troubleshooting.
Monroe, LA, US
- Responsible for Campaign design and execution- Managed the Unica Affinium Tool suite and team of users- Harvested customer and industry data to hone marketing campaigns
Monroe, LA, US
Audience/Segment buildingData ETLMarketing AutomationData StewardshipMarketing Architect
Other employees you can reach at albertsonscompanies.com. View company contacts →
Matt Hofstetter
Colleague at Albertsons Companies
Boise Metropolitan Area, United States, United States
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JR
Justin Roth
Colleague at Albertsons Companies
Goodyear, Arizona, United States, United States
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NR
Nicholas Ruiz
Colleague at Albertsons Companies
San Clemente, California, United States, United States
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AG
Alexis G.
Colleague at Albertsons Companies
San Francisco Bay Area, United States, United States
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MT
Michelle Thu
Colleague at Albertsons Companies
Phoenix, Arizona, United States, United States
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GK
Ganesh Kumar Khatravath
Colleague at Albertsons Companies
Prosper, Texas, United States, United States
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GK
Ganesh Kenneth
Colleague at Albertsons Companies
Dublin, California, United States, United States
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MJ
Mia Johnson
Colleague at Albertsons Companies
Greater Chicago Area, United States, United States
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TC
Tejaswini Chillara
Colleague at Albertsons Companies
United States, United States
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LE
Lisa Eddy
Colleague at Albertsons Companies
Boise Metropolitan Area, United States, United States
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Quick answers generated from the profile data available on this page.
Evan Hovorka works for Albertsons Companies.
Evan Hovorka is listed as Building Data and Marketing Product for Retail Media at Albertsons Companies.
AeroLeads has found 1 work email signal at @albertsons.com for Evan Hovorka at Albertsons Companies.
AeroLeads has found 3 phone signal(s) with area code 612, 091 for Evan Hovorka at Albertsons Companies.
Evan Hovorka is based in Minneapolis, Minnesota, United States while working with Albertsons Companies.
Evan Hovorka has worked for Albertsons Companies, Target, and Qwest Communication.
Evan Hovorka's colleagues at Albertsons Companies include Matt Hofstetter, Justin Roth, Nicholas Ruiz, Alexis G., and Michelle Thu.
You can use AeroLeads to view verified contact signals for Evan Hovorka at Albertsons Companies, including work email, phone, and LinkedIn data when available.
Evan Hovorka is listed with skills including Analytics, Digital Marketing, Web Analytics, Direct Marketing, Crm, Marketing Strategy, Digital Strategy, and Sem.
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