Serve as a strategic business leader, acting as the primary contact for Stater Bros.' portfolio of digital commerce and loyalty platforms, partners, and managing all related resources, systems, processes, and projects. In this role, I am responsible for forecasting and budgeting sales and profitability by developing programs and initiatives to drive customer loyalty and increase sales and lifetime value.

Serve as a key, strategic department leader directing and overseeing all marketing resources, processes, controls, and workflows for digital, audio, experiential, web, retail, and content marketing. Drives strategic alignment and development of integrated marketing activity across all mediums and touchpoints while effectively managing the flow of information, collaborative processes, and communications across all project stakeholders. Manages vendor partner relations, team timelines and budgets, and utilizes cost analysis to evaluate ROI and ROAS.

Collaboratively establish and oversee the execution of marketing initiatives across digital and broadcast channels. My focus at Stater Bros. Markets involves leading a team in e-mail marketing, social media strategy, website activities, vendor partner marketing, sponsor partnerships, media coordination, and, most importantly, facilitating team and individual growth.

Strong emphasis on digital strategy, managing content creation, strategic partnerships, social networking, and philanthropic efforts. Created and managed an ever growing roster of Key Opinion Leaders (KOL). Built strategic partnerships with multiple brands. Coordinates with PR firms to create and expand brand awareness by getting products and buzz worthy stories to major media outlets. Optimized SEO efforts, departmental organizational structure, and third party validation process. Produce product launch strategy and oversee designing of creative all collateral. Key Accomplishments: * Built and managed an ambassador roster of with a potential reach of 3M+ * Started an affiliate and referral program that drove traffic to official website while decreasing average commission pay out by 7% while driving more traffic to company’s official website* Built strategic partnerships with multiple brands, creating numerous new streams of revenue, including Los Angeles Metro Transit Authority, Vanlife Diaries, and Dometic * Oversaw global expansion efforts

Identified, researched, and engaged with prospective Real Estate (RE) clients and opportunities to oversee the rehabilitation and resale of residential properties. Responsible for Profit and Loss (P&L) Accountability of property procurements, management, and resulting sales. Collaborated with agents, contractors, and sub-contractors to effectively acquire and sell RE properties. Managed scheduling and project budgeting and design to streamline development.Key Accomplishments: * Developed a RE-based company with an initial revenue of $500T and increased profitability to $1M+ in four-years.* Led the rehabilitation of project properties that resulted in a consistent 20% profitability for each sale.

Created content and reported on developments in local and international soccer, with an emphasis on stories in the Los Angeles and London urban locations. Attended Los Angeles Galaxy training sessions and home games to write and edit articles as needed.Key Accomplishments: * Created and published 10% of Yahoo! Sports content, in addition to other articles as assigned.* Contributed to the generation of additional web traffic that resulted in the company’s website being acquired by a larger organization.

Researched, wrote, and edited cultural news stories and correlating photoshoots related to cultural affairs in the Los Angeles area. Developed stories focused on the community, epicure, film, fashion, and music topics for the international markets. Managed and set-up company photoshoots to accompany cultural articles. Networked and recruited at local events as assigned. Built and developed an effective social media branding strategy.Key Accomplishments: * Grew the magazine’s brand awareness from zero to 100T+ followers during the first quarter on Instagram.* Launched the magazine on Snapchat, leading it to becoming the top-brand on Snapchat after a year.

Led, produced, and promoted nightlife venue events staged at a five-star and five-diamond resort. Expanded brand awareness to increase target audience website and social media engagement. Collaborated with a wide range of lifestyle brands and with in house promotional team to effectively build a strong global presence. Promoted special and private events for the local community, to include the creation of promotional material, budget management, and vendor networking related to event management. Booked talent and their accommodations for the advertising agency.Key Accomplishments: * Expanded the organization’s international promotions network across 10 countries, resulting in a 40% engagement increase on social media and a 30% decrease in promoter turnover.* Collaborated with Wynn Branding/Marketing and clientele and developed strong regional and global promotional partnerships.

Create/implement lesson plans and promote recruitment of staff and students.