-Grew TikTok page from 0 to 10,800+ followers and increased Instagram followers by 318% to 10,300+-Produced multiple engaging short-form videos and posts weekly, combining for 20+ million views on Instagram and TikTok-Managed 7 influencer marketing campaigns, resulting in 11+ million views-Designed the Where Dark Things Dwell marketing campaign which increased YOY sales by 160% in 2023-Launched a puzzle content strategy that resulted in 10+ million views on TikTok-Produced 4 viral posts, each receiving 1M+ views on Instagram or TikTok-Analyzed and reported social media metrics and insights to optimize content performance on a bi-weekly basis-Copywrote bi-weekly newsletters and email marketing campaigns to 15,000+ recipients-Engaged with audience comments using a comedy-focused approach, resulting in thousands of engagements-Managed the marketing launch alongside Netflix for The Perfect Bite: A Knives Out Murder Mystery Dinner

-Implemented sales and outreach strategies for the CRM product, LenzVU by speaking with 300+ leads, clients, and partners-Created how-to videos on using the product which optimized time spent personally assisting clients-Wrote and edited website pages using WordPress and SEMrush to improve SEO and user experience

-Interviewed and onboarded 9 volunteers to assist with programming, marketing, and fundraising initiatives-Filmed and edited 9 promotional videos which consistently reached over 1,000 accounts per post-Supported 6 fundraising and youth programming projects through volunteer coordination, community relations, and marketing-Created promotional graphic design content including brochures, social media posts, and posters-Engaged in community management through attending local arts events on behalf of the organization and copywriting for newsletters, fundraising promotions, and social media posts

-Promoted the organization’s events and merchandise to 1000+ students by coordinating and delivering bi-weekly social media posts-Collaborated with a marketing team of 5 individuals to create and post social media content on Instagram, Facebook, Linked-In, and TikTok-Engaged in community management by moderating Instagram live interviews with small business owners, replying to student inquiries, and supporting virtual events

-Directed, filmed, and edited a 30-second TV advertisement that engaged 15,000 viewers and resulted in 600 direct inquiries.-Designed a tradeshow banner to attract and inform potential customers about High School Prep, an emerging educational start-up-Directed, filmed, and edited a 3-minute pitch video used to secure a spot in the University of Toronto’s incubator, The Hub

-Led team of 10 individuals by delegating tasks involving sponsorships, marketing, project ideation, and managing deliverables to the student community-Secured $5000 in funding for projects by applying for grants and contacting to sponsors-Founded Project Link, an application designed to connect first-year students to school clubs and their peers

-Led Marketing department of two Associates to coordinate Instagram and Facebook pages, create PowerPoint presentations for competitions, and promote sponsors to 1000+ individuals-Created a marketing strategy to promote sponsors, engaging 250+ individuals per post-Served as the lead producer and editor for 2 videos used to compete in competitions

-Managed Instagram page for Enactus Waterloo-Assisted in ideation for Enactus projects

-Collaborated with 3 other divisions within the marketing department to manage the social media pages, recruit new members, and operate events-Promoted the organization’s events to 1000+ students by coordinating and delivering frequent in-class presentations and social media posts-Increased the Instagram account’s followers by 42% in six months by using social media growth strategies, such as creating engaging content and fostering community