-Plan local events. Grow and maintain extensive roster of indie artists in Michigan area-Create new events and protect the tradition of signature events (Battle of the Bands, Welcome Back Concert, Holiday Show, etc.)-Lead daystage booking process for SpringFest local talent

-Selectively chosen for organizing committee of annual SpringFest, a weekend festival of indie bands and internationally known headliner-Coordinate SpringFest 2024 production, vendors, and student talent-Advise TnC leadership regarding negotiations with headliner’s booking agent (for example, Wasserman representing Alexander23)-Advise marketing team on local promotion timeline with both physical and digital activations, marketing channels, and social media plan

BOILER ROOM-Designed and implemented the general admission entrance layout, prioritizing efficiency, safety, security, and ease for staff and crowds-Curated green rooms and fulfilled riders with artist relations team for DJs including Skepta, Hiroko Yamamura, HiTech, and DJ Harvey-Problem-solved day-of-show issues, such as plan for and response to crowd over-congestion, crowd overheating, and artist delaysARC MUSIC FESTIVAL-Designed and constructed VIP and VIP+ viewing lounges and entrances, as well as general admission entrance-Created organization system for backstock of merchandise booths to account for immense demand and new deliveries -Distributed credentials at artist check-in booth for performers and teams. Coordinated with Artist Relations Representatives on arrival of headlining acts. Distributed staff meal tickets and wristbands

-Buy talent to perform for all Element events in all three markets-Oversaw summer 2024 expansion to NYC and Miami, with frequent sold-out events -Curate entire 2024-25 Ann Arbor events schedule including new, free subseries Golden Hour to build brand awareness for paid events-Meet with talent and Ann Arbor venues to plan event logistics

-Selected through competitive process to join leadership team of start-up which creates monthly house music concerts in Ann Arbor. All 2023/24 events sold out entirely (300-500 capacity venues)-Point of contact between venue, talent, management, and venue staff-Served as sole on-site manager during events, addressing day-of-show issues such as understaffing, production, and security-Met with prospective venues and talent for new events in Ann Arbor

-Pitched marketing strategies to increase brand recognition and promote new music for major artists including Kanye West, Justin Quiles, JIMIN, Agnez Mo, YNW Melly, Rick Ross, and Will Smith-Created content calendars as a streamlined and efficient tracking system for artists’ management teams to best implement campaigns-Conducted social media audits using social media account statistics. Analyzed effectiveness of posts according to content, timing, desired audience, and other variables to increase campaign effectiveness-Contributed to daily brainstorming sessions with many other 740 Project staff members and interns generating ideas for clients

-Assisted in scaling venues, ticket pricing, advertising strategies, and day-of-show troubleshooting. Honored to be the only intern in company history hired to return for a second summer season-Supported contract negotiations and ticket scaling debates with Bruce Springsteen and other internationally known artists-Archived historical show contracts and records dating back to 1970s-Coordinated 50th Anniversary Celebration invitations and logistics

-Served fresh-squeezed juices, espresso-based drinks, and gelato in busy tourist spot. Worked 40+ hours/week, including 13-hour shifts

-Helped introduce European water brands Mattoni and Magnesia to the Midwestern market by creating and curating digital advertisements targeting athletes and fitness-oriented consumers