Internal consultant for top retail brands at EU level in the video games category with a portfolio of XXX M€- Help grow the selection of products, manage PS5 launch in EU5 marketplaces.- Provide business advice based on deep financial and data analysis to identify growth opportunities (+87% yearly revenue on top performer)- Manage and build strong business partnerships by handling structural and financial disputes with retail vendors- Ensure product availability and operational excellence by driving logistics effectiveness through process optimizationSide projects:- Business Advice expert: trained more than 200 persons across EU on business topics and created an automatic business projection tool to improve consultant’s efficiency and value- Created a forecasting tool predicting the out-of-stock rate both at micro and macro levels in the EU supply chain network- Coordinate/monitor consultants to reach Q4 deal target during major events (+150% achieved on category vs target)

Internal consultant for top retail brands in the PC category with a portfolio of XX M€.-Helped grow the selection of products, managed product launches and improved product discoverability-Negotiated quarterly allocation purchase along with marketing investment budget, to increase brand awareness, optimize the sales to reach the yearly target-Provided business advice based on deep financial analysis and reporting, to identify areas of opportunities-Created tailor-made merchandising, marketing and advertising plans to optimize traffic and conversion-Ensured product availability and operational excellence by driving logistics effectiveness with multiple wholesalers

-Taking part in the global marketing plan (Conception, Communication plan, Storytelling, roadmap…)-Coordination of 14 EMEA subsidiaries and all business departments to ensure implementation of the roadmap-Leading Brand Projects (Teaser, Trailer, Esports Marketing Campaigns…)-Analyse Esports viewership results to establish strategic recommendations for future events-In charge of the Owned Media communication strategy (CRM, News, Websites, SLA, Xbox..).

-Assist Business Development Manager in digital stores & with distributors -Management of relations with business partners.-Consolidation and analysis of weekly sales and reporting

-Strategic Marketing: In charge of the Owned Media communication strategy (CRM, newsletters, official websites, SLA, Xbox Game Hub...). -Taking part in the marketing plan conception (segmentation, positionning,-roadmap…).-Data-oriented actions: Working with KPI-proven customer insights and post-mortem reporting of all actions. -Project Management: Coordination of 9 EMEA subsidiaries and all business departments to ensure implementation of the roadmap

-In charge of quality management -Organize weekly quality reporting -Participate the deployment of mobile Factéo -Participate the reorganization of distribution centers -Co-Managing of the project ELAN (PDCA, 5S, Visual Management …)

-Perform routine engagement with regular and seasonal customers -Analyze performance of all marketing programs to identify best opportunities for optimization. -Promote brand awareness through SEO optimization and attractive web design. -Writing blog posts, articles, newsletters, communications materials, and material for social media channels