I have founded, grown, and sold several businesses, including Satellite (acquired by Adobe Systems and now the 4th-largest analytics-based technology on the internet), Search Discovery (the largest independently-held analytics and business intelligence consultancy in the US), Marketing Alpha (one of the first agencies in the US to blend deep behavioral analytics data with digital marketing data, pioneering many modern marketing techniques), and Slingshot (a dynamic asset delivery technology used by large brands to simplify the deployment of technology over large networks of web sites).These products and services have helped over 3,000 brands with their products, cultures, processes, talent philosophies, business analytics capabilities, customer experiences, client success and value assurance programs, development practices, and more. Our teams have racked up several awards, patents, and national write-ups.So why Core? Why now?Right now is the era of the innovators.While many businesses have seen returns by focusing on efficiency, repeatability, incrementalism, and process, thousands of companies now deal with stagnation, a lack of creativity, squelched thought, and ultimately workplaces where great talent has little ability to collaborate well, stay engaged, or stay at all.I launched Core in 2017 to change all of that. We know that if you focus on just three things, your chances of success skyrocket. These are the three things that all great brands do better than their competitors, and that have fueled our team's success in the past:1) Highly-intentional cultures2) Dramatically more sophisticated talent philosophies3) An emphasis on design over pragmatismCore teaches businesses how to become deeply and naturally innovative. We have taken our own experiences and years of research and built a concrete approach that walks large brands through a cultural transformation. And the best part? We make the whole process really fun.