- Active member of executive team, recurring presenter in board meetings- Responsible for managing the data, analytics, content marketing, and performance media functions of the business- Assisted other departments with research, analysis, and strategy development for major initiatives- Played a pivotal role in designing other department structures and org charts, helped build company annual budgets and global P&L- Helped reorganize the marketing function into three teams improving communication and collaboration with product and other functions- Helped design and implement go-to-market strategies for new product launches and existing categories stretching across marketing, product, production, operations, and finance teams- Researched cost-savings initiatives and drove investments across departments covering both Capex and Opex worth millions of dollars annually- Acted as the primary data evangelist for the organization, worked to promote a data-forward, self-serve analytics culture- Lead the analytics team and trained others in the organization how to responsibly use data to make better decisions

- Active member of executive team while a Director, recurring presenter in board meetings- Assisted with designing other department structures and org charts, helped build company annual budgets and global P&L- Own success of the Analytics function and drive outcomes for the company- Design, build, and maintain the analytics and data tech stack end-to-end- Responsible for data pipelines and ETL/ELT using tools like Fivetran or custom python scripts and cloud functions- Responsible for data modeling and transformation using tools like dbt across both Google BigQuery and AWS PostgreSQL dialects- Maintain clear documentation, lineage, and ERDs for all data sources- Write and maintain codebase and deliverables that translates developer-focused data structure into business-user friendly outputs and descriptions- Collaborate with the programming team to define appropriate data in the eCommerce app database to be made available to business users in the BI environment- Train other departments on how to use B.I. tools, foster a culture of data literacy and self-service analytics- Train and mentor other members of the analytics team

Lead Method Savvy’s Advertising and Analytics departments and serve as the start-to-finish owner and point person for the agency's advertising and analytics initiatives. Analytics Responsibilities: Involved in and/or oversee all aspects of data capture planning and implementation and BI/big data analysis and reporting. Serve as a team leader and mentor to direct reports. Activities include but are not limited to:- Translate client business outcomes to marketing KPIs, and design & implement a solution to measure those KPIs- Advise or directly design, program, test, and deploy web analytics tracking implementations- Design, program, test, and manage necessary ETL processes and tools for reporting and visualizations- Design, program, and maintain custom real-time dashboards or visualized client reports using Looker, Google BigQuery and SQL, and Google Data Studio- Manage data connections to the organizations cloud storage solutions in Google BigQuery and Google Cloud StorageAdvertising responsibilities: Involved in and/or oversee all aspects of campaign planning, execution, and reporting. Serve as a team leader and mentor to direct reports. Activities include but are not limited to:- Research and create media plans that are strategically appropriate and aligned to client objectives- Develop and maintain partnerships with media outlets, partners, and advertising networks- Build, deploy, and optimize campaigns across Paid Search environments like Google and Bing Ads- Build, deploy, and optimize campaigns across Paid Social environments like Facebook Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Reddit, etc - Build, deploy, and optimize campaigns across audio environments like Pandora, Spotify, etc- Build, deploy, and optimize campaigns across video environments like YouTube and programmatic video- Build, deploy, and optimize campaigns across display and native environments like Google Display Network and programmatic, display

Lead Method Savvy’s advertising department and serve as the start-to-finish owner and point person for the agency's advertising and analytics initiatives. The department routinely manages ground-up deployment of advertising budgets ranging from a few hundred to millions of dollars. Campaigns we excel at include all major channels like: search, display, social, video, native, programmatic, and mobile. I oversee and execute on strategy, media planning, project management, campaign management, creative requests, advanced reporting, and client contact. I am a unique blend of marketing strategist, media buyer, data analyst, and data engineer. Other responsibilities include:- Ensure advertising campaign and teammate success on short-term and long-term basis- Design, implement, test, and improve analytics solutions and attribution models focused on business KPIs- Craft winning channel plans and media strategies that prioritize efficient budget deployment that aligns with marketing KPIs across platforms including: Google Adwords, Bing Ads, Facebook Ads, Pinterest Ads, YouTube, LinkedIn ads, Twitter ads, DSPs, Pandora, Spotify, & more.- Break new ground on data manipulation, attribution infrastructure, and data visualization- Design, implement, and manage ETL process for ad platform and client data to be prepped for use in static and dynamic visualization environments including off-line documents and reporting tools like Google Data Studio and Klipfolio.- Design and launch dashboard environments in reporting tools like Google Data Studio and Klipfolio- Assist business development in scoping and crafting new opportunities- Maintain domain expertise of tools and developments in the industry- Daily campaign performance reviews and analysis- Provide guidance and expertise to less experienced members of the team- Own the success of the Advertising Operations department including team leadership, training, quality assurance, and on-strategy delivery of assignments

- Responsible for all paid media activity across all clients - This includes strategy, execution, project management, creative requests, reporting, and client contact- Manage a team of Paid Media Analysts to ensure service delivery- Meet and exceed client KPI’s across $10 million+ of annual media budget- Establish and manage vendor relationships for third-party advertising platforms (DSP, DMP, search retargeting, reporting and attribution, etc)- Maintain domain expertise of tools and developments in the industry - Daily budget, keyword, ad copy, and conversion analysis of complex, national PPC and CPM campaigns- Established new reporting formats and authored unique, actionable, automated reports

- Responsible for execution of Paid Media trafficking across all clients- Identify areas for improvement and author solutions for paid media campaigns and site design- Daily budget, keyword, ad copy, and conversion analysis of large, national PPC campaigns- Established new reporting formats and authored unique, actionable, automated reports- Learning-centric organization focused on the blend of digital and business objectives- Helped transform Paid Media and establish SEO departments of Three Ships Media

I managed and trained a team of two other SEM specialists and handled SEO and PPC accounts for Search Mojo's clients managing millions of dollars of ad spend a year. My role included internal and client facing responsibilities and started as a Junior Account Manager.

Fielded and closed leads generated by email and digital channels, as well as walk-ins off the floor. Established and managed entire online presence including the dealership website, as well as social media accounts like Twitter, Facebook, Youtube, Insiderpages.com, Craigslist, AutoTrader, Ebay, and more. In charge of developing, testing, integrating, and evaluating SEO strategies and marketing. Authored first ever reports on digital traffic. Generated first ever sale directly attributed to social media. Created photography and video for digital distribution.

Sell Apple hardware, software, and accessories. Manage inventory of new stock. Provide basic tech support and diagnostics. Relationship building, developed a training program for new associates.

- Mostly autonomous. Helped make JMU a $3 million+ account - Extensive sales/presentation experience via the bookstore and student orientation - Provided tech support to students and faculty, responsible for relationship building - Held marketing events on campus to raise visibility and awareness - Filed detailed reports of my activities and reported back to California headquarters

- Flown to California to undergo sales training and Apple policy updates- Spent the weekend in workshops performing skill building activities and working in teams

- Developed, authored, and enacted an advertising strategy and branding campaign - Created and produced promotional materials - Provided market insight and gained valuable, real-world business experience - Independently oversaw activities and reported to the CEO

- Sales on the floor and POS transactions - Third in number of hourly sales