Evan Nadler Email and Phone Number
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A top-performing marketing communications professional who moves businesses forward with insightful, high-impact marketing programs. Expert at integrating multiple communication channels to create comprehensive strategies for developing brands and moving the consumer to act. Outstanding record of growing business; building and maintaining strong relationships with all stakeholders; strengthening creative product; and managing multimillion dollar accounts. Broad category experience including Retail, Healthcare, Insurance, Technology, Consumer Electronics, Apparel, Lottery/Gaming, Grocery, Food, Lawn & Garden.RELEVANT EXPERTISE: Integrated Marketing, Project Management, Brand Development, Business Development, Mentoring StaffSTRATEGIC EXPERTISE: Consumer Marketing Plans, Engagement Planning, Brand Strategy, Social/Digital StrategyEXECUTIONAL EXPERTISE: Broadcast (TV, Radio), Print/OOH, Digital (Banners, Sites), Content (Social/Digital)CATEGORY EXPERTISE: Retail, Healthcare, Insurance, Technology, Consumer Electronics, Apparel, Lottery/Gaming, Grocery, Food, Lawn & Garden
Dimassimo Goldstein
View- Website:
- digobrands.com
- Employees:
- 37
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Dimassimo GoldsteinNew York, Ny, Us
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Group Account DirectorDimassimo Goldstein Jun 2022 - PresentNew York, Ny, UsBoar’s Head, White Plains Hospital, The Good Feet Store
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Senior Account DirectorDevito/Verdi Mar 2020 - Jun 2022New York, New York, UsStrategize, develop and drive integrated marketing and advertising programs for:- Laurel Road (a KeyBank brand): an online bank that offers a suite of graduate school loan products, personal loans and mortgages that helps simplify lending through technology and personalized service.- BayCare, a not-for-profit health system in the Tampa Bay area, supporting 15 hospitals, multiple service lines and a large physicians group. -
Account DirectorDimassimo Goldstein Mar 2019 - Feb 2020New York, Ny, UsDay-to-day agency lead for two highly-integrated accounts, Shutterstock and Jackson Hewitt Tax Service. Work includes strategy development, television, radio, online marketing (display, SEM, social, pre-roll), content development and collateral.
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Marketing ConsultantAetna May 2018 - Feb 2019Hartford, Connecticut, UsLed acquisition and retention initiatives to grow a Medicare Advantage plan for a hard-to-reach dual eligible target (people who receive both Medicare and Medicaid assistance). Marketing plans include multiple communication channels (TV, Radio, Newspaper, OOH, Digital, Social) as well as grassroots efforts to keep Aetna top-of-mind with community-based organizations and providers. -
Freelance Account DirectorMccann Humancare Mar 2018 - Mar 2018Drove strategic development for Reckitt Benckiser’s upcoming corporate social responsibility initiative.
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Senior Account DirectorBlackbird Communications Feb 2016 - Sep 2017Led agency team on the CareConnect business, a highly integrated health insurance account owned by Northwell Health. Work included advertising, content development, online marketing (display, SEM, social, native, pre-roll) and collateral (annual reports, branding guidelines). Helped drive membership increase of 21% during 2016/17 open enrollment period.
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ConsultantMarketing Communication Consultant Dec 2015 - Feb 2016Consulted for a financial technology company, Green Capital, in their search and management of an advertising agency. Scope of work included identifying potential agency partners, managing the review process, agency selection, contract negotiation and managing selected agency through development/execution of initial creative and media plans.
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Senior Account DirectorDevito/Verdi Jul 2007 - Nov 2015New York, New York, UsStrategized, developed and drove integrated marketing and advertising campaigns for major corporations, including: Meijer, Gildan (Gildan Activewear, Gold Toe), Kohl’s, Price Chopper Supermarkets, Nestle (Tribe Hummus, Veggie Patch), VCU Medical Center, North Shore-LIJ Health System, Alcon Opti-Free. Work included advertising, online marketing (display, SEM, social, pre-roll) and collateral (seasonal themes for retail clients, display development, branding guidelines, in-stadium promotions, packaging).Contributions:• Drove a $135 million integrated marketing program for Meijer, a $14 billion Midwest supercenter. Ensured Meijer’s branding was aligned through all vehicles and levels of communication. Sales growth continued despite Walmart’s push into Meijer’s footprint and competitive pressure from Tier-1 Grocery.• Led branding/advertising efforts for Gildan Activewear, growing retail sales from $20 million to $270 million within three years of implementing a fully integrated, targeted campaign, including Super Bowl launch.o Drove the ongoing reinvigoration of Gildan’s Gold Toe Brand.o Developed integrated marketing programs for overall brand plus individual product launches with media properties such as The Ellen Show and Golf Digest. Programs include print, social, digital and PR components that drive consumer engagement to branded microsites.• Led/key member of business development teams that won more than $100 million in billings from Nestle, Gildan, VCU Medical Center and Price Chopper. • Created a performance-based compensation approach to supplement fee income with bonus income based on client’s business results, brand performance and additional KPIs.
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Management SupervisorBrushfire Oct 2003 - Jun 2007Cedar Knolls, Nj, UsOversaw the creation and execution of multiple-channel marketing campaigns that increased engagement and profits for clients such as New Jersey Lottery and Altec Lansing. Led new business team for the winning Altec Lansing pitch.Contributions:• Led the agency team on the New Jersey Lottery business, a highly-integrated retail account that included advertising, online marketing, web development, product development and promotions, resulting in three consecutive years of record sales: $2.19 billion in 2004, $2.27 billion in 2005 and $2.41 billion in 2006.• Successfully led proposal to renew a state-mandated contract for the agency. -
Account DirectorWolf Group Jul 1993 - Apr 2003Oversaw the development and implementation of integrated marketing and advertising programs that effectively improved product performance and increased sales for major accounts. Key member of new business team responsible for Lexis-Nexis, Smith Corona and HTH pool supplies account wins. Clients: The Scotts Company: Scotts Turf Builder, Pure Premium Seed, Roundup, Ortho; The Sherwin-Williams Company: Dutch Boy Paint, Cuprinol Wood Stain; Mead; Lexis-Nexis; New York State Economic Development Council (‘I Love New York’); Smith Corona. Contributions:• Produced a two-tier $35 million advertising program for Scott’s Turf Builder/Pure Premium businesses that increased total sales by 50% from 1998 to 2002.• Utilizing research and analysis, drove a positioning change/advertising for a failing Scott’s product that led to a 19.6% sales increase and a 5.2 share point increase.• Launched integrated advertising campaigns for Scott’s Roundup that resulted in a 30% sales increase from 1998 to 2002, and protected sales in Roundup’s first off-patent year with an increase of 12% and a gain of 2.5 share points.• Implemented campaigns for Scott’s Ortho that effectively challenged consumers’ erroneous beliefs about pesticides and led to a sales increase of more than 20% after three years of flat growth.• Managed a widespread marketing partnership for Sherwin-William’s Dutch Boy Paint, which involved handling a sponsorship by the National Basketball Association (“In the Paint” feature on Turner Sport’s NBA broadcasts).• Managed complex technology account for Lexis-Nexis that required an overall rebranding as well as product-specific advertising that also laddered up to this new brand position.• Led the agency team in repositioning/rebranding Smith Corona from a typewriter company to one that provides technology products that helps make working in a small office/home office more efficient.
Evan Nadler Skills
Evan Nadler Education Details
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University At AlbanyGeneral
Frequently Asked Questions about Evan Nadler
What company does Evan Nadler work for?
Evan Nadler works for Dimassimo Goldstein
What is Evan Nadler's role at the current company?
Evan Nadler's current role is Group Account Director at DiGo.
What is Evan Nadler's email address?
Evan Nadler's email address is en****@****rdi.com
What is Evan Nadler's direct phone number?
Evan Nadler's direct phone number is +191741*****
What schools did Evan Nadler attend?
Evan Nadler attended University At Albany.
What skills is Evan Nadler known for?
Evan Nadler has skills like Integrated Marketing, Strategy, Advertising, Brand Development, Digital Strategy, Digital Marketing, Creative Strategy, Digital Media, New Business Development, Online Advertising, Marketing Strategy, Marketing Communications.
Who are Evan Nadler's colleagues?
Evan Nadler's colleagues are Jeferson Haetinger, Rafael Lemus Zamorano, Bilal Farawi, Frank Fattoruso, Maria Lopez, Lukman Man, K Gentile.
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