Evan Nadler Email & Phone Number

New York, NY, US

New York, NY, US

Boar’s Head, White Plains Hospital, The Good Feet Store

New York, New York, US

Strategize, develop and drive integrated marketing and advertising programs for:- Laurel Road (a KeyBank brand): an online bank that offers a suite of graduate school loan products, personal loans and mortgages that helps simplify lending through technology and personalized service.- BayCare, a not-for-profit health system in the Tampa Bay area, supporting.

New York, NY, US

Day-to-day agency lead for two highly-integrated accounts, Shutterstock and Jackson Hewitt Tax Service. Work includes strategy development, television, radio, online marketing (display, SEM, social, pre-roll), content development and collateral.

Hartford, Connecticut, US

Led acquisition and retention initiatives to grow a Medicare Advantage plan for a hard-to-reach dual eligible target (people who receive both Medicare and Medicaid assistance). Marketing plans include multiple communication channels (TV, Radio, Newspaper, OOH, Digital, Social) as well as grassroots efforts to keep Aetna top-of-mind with community-based.

Drove strategic development for Reckitt Benckiser’s upcoming corporate social responsibility initiative.

Led agency team on the CareConnect business, a highly integrated health insurance account owned by Northwell Health. Work included advertising, content development, online marketing (display, SEM, social, native, pre-roll) and collateral (annual reports, branding guidelines). Helped drive membership increase of 21% during 2016/17 open enrollment period.

Consulted for a financial technology company, Green Capital, in their search and management of an advertising agency. Scope of work included identifying potential agency partners, managing the review process, agency selection, contract negotiation and managing selected agency through development/execution of initial creative and media plans.

New York, New York, US

• Strategized, developed and drove integrated marketing and advertising campaigns for major corporations, including: Meijer, Gildan (Gildan Activewear, Gold Toe), Kohl’s, Price Chopper Supermarkets, Nestle (Tribe Hummus.
• Drove a $135 million integrated marketing program for Meijer, a $14 billion Midwest supercenter. Ensured Meijer’s branding was aligned through all vehicles and levels of communication. Sales growth continued despite.
• Led branding/advertising efforts for Gildan Activewear, growing retail sales from $20 million to $270 million within three years of implementing a fully integrated, targeted campaign, including Super Bowl launch.o.
• Led/key member of business development teams that won more than $100 million in billings from Nestle, Gildan, VCU Medical Center and Price Chopper.
• Created a performance-based compensation approach to supplement fee income with bonus income based on client’s business results, brand performance and additional KPIs.

Cedar Knolls, NJ, US

• Oversaw the creation and execution of multiple-channel marketing campaigns that increased engagement and profits for clients such as New Jersey Lottery and Altec Lansing. Led new business team for the winning Altec.
• Led the agency team on the New Jersey Lottery business, a highly-integrated retail account that included advertising, online marketing, web development, product development and promotions, resulting in three.
• Successfully led proposal to renew a state-mandated contract for the agency.

• Oversaw the development and implementation of integrated marketing and advertising programs that effectively improved product performance and increased sales for major accounts. Key member of new business team.
• Produced a two-tier $35 million advertising program for Scott’s Turf Builder/Pure Premium businesses that increased total sales by 50% from 1998 to 2002.
• Utilizing research and analysis, drove a positioning change/advertising for a failing Scott’s product that led to a 19.6% sales increase and a 5.2 share point increase.
• Launched integrated advertising campaigns for Scott’s Roundup that resulted in a 30% sales increase from 1998 to 2002, and protected sales in Roundup’s first off-patent year with an increase of 12% and a gain of 2.5.
• Implemented campaigns for Scott’s Ortho that effectively challenged consumers’ erroneous beliefs about pesticides and led to a sales increase of more than 20% after three years of flat growth.
• Managed a widespread marketing partnership for Sherwin-William’s Dutch Boy Paint, which involved handling a sponsorship by the National Basketball Association (“In the Paint” feature on Turner Sport’s NBA broadcasts).