ALL FOR WINE. WINE FOR ALL. Our brands include: Bonny Doon Vineyard Lapis Luna Wines Big Red Monster Bubble Butt Rosé Seltzer Wildlife Wine ClubHallmark Channel WinesSkyfall VineyardRuta 22Eppa Sangria

- Maintain a consultative relationship key accounts within designated sales territory- Offer distributive solutions through Wine Warehouse's portfolio of fine wine, craft beer, artisanal spirits, and specialty beverages- Track weekly/monthly sales goals and order placements to ensure 100% execution- Pour and taste through customers at events and tastings for additional coverage

- Paso Robles wine company with four wine brands: Tooth and Nail, Force of Nature, Stasis, Amor Fati- Harvest cellar operations - meeting style and production targets, and brand objectives- Prepare yeast inoculates and monitor fermentations- Lab analysis - testing juice and wine for pH, titratable acidity (TA), brix and temperature- Report abnormalities - volatile acidity, mercaptans, Brettanomyces (spoilage organism), refermentations- Correct occurrence under direction of wine maker- Crush pad operation - crushing, de-steming, processing up to 22 tons per day- Barrel management - clean, sanitize and maintain barrels- Equipment and winery maintenance - clean, sanitized, and repair- Quality assurance - daily assessment of wine in tank and barrel to minimize spoilage

- Collaborate with Sales Directors, PR Managers, and Social outlets on creative promotions- Manage ecommerce, social media, paid ads, and digital content for brand uniformity and deliverability- Create roadmap of calendar events for departmental structure and awareness- Define and deliver digital and organic acquisition advertisements - from concept to launch- Negotiate, build,and retain 3rd party relationships with external ad agencies and partners- Assemble data reports from multiple sources accompanying analysis and recommendations- Track and report lead conversion trends to drive website traffic and acquisition funnel- Monitor and allocate budget reports for ROI optimization based on expenditures and performance- Manage online brand and product campaigns to deliver and increase brand awareness- Mentor, train, and develop new and existing members for department improvement- Improve the usability, design, content and conversion of the company website

- Develop new B2B via mass communication campaigns. i.e. email, webinars, and trade shows - Collaborate with the VP / Sales Directors to ensure quarterly revenue goals are met and exceeded- Track analyze and present marketing reports on weekly and monthly digital analytics for distribution- Maintain internal and departmental digital marketing calendars to act as road map - Partner with content and graphics for daily, and monthly digital ad campaigns- Conduct research analysis reports to identify appropriate buyers within the targeted audience- Develop, train and mentor new and existing team members for department improvement- Drive and share worldwide enterprise field marketing sales for AMEA, APAC, and the Americas- CRM data management in Marketo and Salesforce.com - all information is updated/accurate- Prepare and analyze lead and sales pipeline reports and dashboards

- Operate CNC (computer numerical control) machine to shape surfboard models and dimensions- Increased production output 41% during the 2012 fiscal year- Fabricated surfboard blanks for professional surfers, custom shapes, and stock dimensions- Digitally scanned team rider surfboards for future replication and R&D- Conceptualized and improved product models with team riders and engineers- Field-tested prototypes for improvements and modifications- Informed touring guests about the production process within the factory

- Managed sales/marketing teams to develop key messages for different product lines- Developed a communications and content marketing roll out plan to deliver messages through blogs, social media, webinars, white papers, case studies, and email campaigns- Updated company website through backend HTML coding- Unified messaging, voice, and brand image across all marketing communication efforts- Oversaw implementation of marketing materials to ensure brand consistency and quality- Held weekly meetings with C-level management to ensure no departmental miscommunications