Global Director for market-leading provider of SaaS software and solutions, steering global brand campaign over 25 product portfolios across Accounting, Payroll and HR across 13 regions.Accountable to the Marketing Leadership team for commercial outcomes across all strategic imperatives as well as KPI improvement directly linked to growth in brand sentiment and awareness.Have driven new strategic approaches based on data analysis, industry trends and competitor activity to ensure continued outperformance of the category and delivery against short-term and long-term shareholder objectives.• Led the global team of 60+ marketing professionals in the successful deployment of £20m+ multi-channel brand launch in 13 regions. Utilising channels like Search, Display, Paid Social, Influencers, Audio, OOH and OTT/TV channels. • In 2023, delivered 232% increase in MQLs to the sales team YoY.• Introduced a web personalisation strategy that delivered and additional £3.6m in ARR at no cost to the business.• Led new Marketing metrics and/or views including Share of Search, Share of Voice and Econometrics to support the delivery of the CMO strategy• Media lead on the rollout of Sage 6nations Rugby, The Hundred Cricket and Major league baseball sponsorships across 5 regions.• Management of external creative and agencies along with internal campaigns, media, and market research. • Managed the RFP process of the global media agency. • Managed the key global partnerships with channels including Google, Meta, LinkedIN and TikTok• Led a team of 14 marketing specialists, across Search, Social, Biddable, ATL & ABM.

UKI Director Performance MediaDuring my time as the Director of Performance Media, I led the shared services team and management of our media agency partner Mindshare. I was accountable for the media and commercial performance of our core business segments of Small, Medium, Accountants and Brand activities in the UK. During my time we went from having numerous campaigns that had no KPIs to a more agile process and market-leading tools. I established core KPIs to ensure the account was delivering MoM improvements along with a robust marketing process to accelerate time to market, reporting transparency and reduce errors. Headline Achievement:• Grew small acquisition win rate in UKI from 1 in 10 to 3 in 10 opportunities.• Implementation of Sirius Decisions model and ABM marketing model. Increasing average deal value by 35% and win velocity by 21%• Delivered the first ever B2B marketing campaign on Tik Tok that delivered over 3bn impressions and won best use of Social at the B2B awards.• Driving the growth of the Sage business with highly intuitive multi-level marketing campaigns covering acquisition, renewal, upsell and cross-sell across Europe.• Rolled out new process of media activation that has reduced the errors in setup by 90% along with increasing the time from submission to live • Delivered real-time dashboards that gave stakeholders insight into marketing performance• Created promo and content calendars that drive acquisition to record levels in Sage

I am employee number one for our small business segment in Sage's new marketing excellence centre in Dublin. I focus on Sage's flagship product Sage One, and I am responsible for our direct to small business marketing campaigns. I specialise in leading-edge digital acquisition campaigns across multiple regions that utilise all marketing channels and are highly optimised to ensure low cost to acquire/serve. I currently lead a team of three campaign manager and am responsible for overseeing marketing operations across Ireland, United Kingdom, France, Germany and Spain.We are delivering double-digit growth across the EMEA region along with key cost savings through the use of Marketing Automation and highly targeting marketing campaigns.

My role at Sage is a fast paced and varied one. As a Marketing Campaign Manager I run a variety of key projects simultaneously. Each campaign is meticulously planned and in order to meet time scales, budgets, business, marketing and product objectives in line with all of the relevant stake holders. This role requires me to managing and implementing end-to-end multi-channel marketing campaigns while working closely with sales, commercial (product), training and development, data insight managers, business executives, digital and external branding and design agencies. My campaigns are focused on a B2B environment within Sage’s UK & Ireland segments.I do this by developing the digital and traditional marketing strategy to drive brand awareness and lead generation across the accountants segment. Ensuring robust campaign planning, pre and post all activity to predict and review ROICampaigns can include a wide array of content through a number of channels. Examples of work includes EDM’s, DM’s, white papers, blog articles, web banners, how to videos, advertisements, webinars, interviews, presentations, roadshows, conferences, advertorials, social media etc.

In my current role with AGL I am responsible for internal acquisition marketing that the company conducts to millions of Australians throughout the year. I conduct these acquisition campaigns through traditional and new media channels such as Direct Mail’s, Outbound Telemarketing, Mobile marketing and Digital marketing. The main functions of this role are to manage all of the internal stakeholders to make sure that the campaign runs smoothly and achieves the outlined target within the campaigns budget.In my campaigns to date I have exceeded my targets by a minimum of 8% and have managed to deliver all of them below or within the outlined budget.

Position OverviewWhen I started with Bet247 in March 2011 as a Marketing coordinator I was given charge of all marketing aspects of the business. This included the management and optimization all of our current marketing commitments across radio, television, online, print and social media. This roles duty also included planning new campaigns, the development and roll out of new creative along with working on our customer acquisition, retention and conversion campaigns. Within four weeks of my employment of Bet247 I was offered a role within the company. This meant that all queries in relation to Bet247 from any area of the business were directed to me this included accounts, customer service, products, marketing and the day to day running of the business.Key AchievementsIncreasing sports betting by 7.5%Increased conversation rates by 10%Decreased month on month churn rates by 8%Management and development of a new Bet247 website

Working closely with the directors of each channel and designers on the development of all marketing materials for our campaigns. These included Posters, Newspaper Ads, Online Banners, Flyers, Radio scripts, Press Releases, Social Network Marketing, Competitions, SMS, E-mail and Guerilla Marketing.Negotiating deals with third party advertisers to ensure that the campaign got the best coverage possible and reported to the Director of Marketing on the Campaigns performance and ROI.Implementing and managing the CRM marketing and reward system for Poker, Casino and Games Players.Managing our third party Google Adwords team to ensure that it was generating new high value players and ensuring that the campaign was being optimized constantly to further drive down our CPA's.Designing tender documents for SEO optimisation to be performed on Boylesports.com and was part of the interview team that assisted in the decision making process.Worked with affiliate partner sites to help grow Boyles online business to gain the best exposure online for the best CPAs possible. I also assisted in the implementation, testing and training for our new affiliate system (Netrefer) that was launch in August 2010.Worked on the getting our data warehousing project live and ensure that it functioning correctly and as outlined in the brief along with the training of fellow staff.Achievements:Exceeded online registrations target for last years World Cup campaign by 75%.Marketed the largest live poker event outside of Las Vegas with over 1400 players taking part.Reduced player drop off's by 30% with the implementation of the new CRM system. Reduced Google Adwords CPA by 40% and increased ROI by 22%.Achieved greater exposure of the Boyles brands online and increased interaction with the brand by exploring new opportunities such as Facebook and mobile options.

SalesOnline was the largest Mobile ad network in Ireland representing some of the largest mobile operator portals including O2 and 3 mobile. I was personally responsible for 3 and was the first person to get alcohol advertised via a mobile and was also responsible for the running and reporting on every campaign.

Position OverviewIn my role as publisher services exec I managed the portfolio of 150 partner websites that included eBay, O2 and Yahoo. SalesOnline was also the largest Mobile ad network in Ireland representing the largest mobile operator portals including O2 and 3 mobile. I was soon promoted to the role of Account Manager of 3 and was personally responsible for the management, overseeing and reporting on every campaign.Key AchievementsAdded over 25 new sites to the SalesOnline PortfolioAssisted in the design of our partner's sites to help them generate extra online revenue for the company.Managed to get several high profile sponsors onto our partner sites including Vodafone and Hertz.Introduced and trained the SalesOnline staff in the use of the Salesforce CRM System.Organised and managed the first mobile display advertising campaign by an alcohol brand in Ireland.

My main responsibility in this role was to manage the portfolio of 150 partner websites that included eBay, O2 and Yahoo. My tasks include catering to any requests the site might have, developing new partnerships between potential advertisers and the sites, acquire new sites to be added to Salesonlines portfolio. I was also responsible for reporting on the sites performance to the management and also highlight areas of the site that could be improved to increase the revenue that the site was generating.

Position OverviewMy duties in WeddingsOnline.ie included sales, assisting in the running of the site, the designing and development of customer retention schemes, SEO of the site, running the sites PPC campaign and the implementation and training of fellow staff in the Salesforce CRM system.Key AchievementsI introduced a customer value scheme called "We Do" that would allow WeddingsOnline user get discounts on good or services provided by certain premium suppliers on the site.I implemented a customer recommendation system that allowed clients of the suppliers leave comments on the supplier's page. This assisted in WeddingsOnlines SEO as we would get the suppliers to link back to these comments from there personal sites.Created a sister company called WeddingsOnline Web designs that helped small wedding suppliers develop websites.

As a Key Account Manager in a small start-up my main functions were to get large new accounts and develop good relationships with the large teleco’s around Europe and the USA. This job involved a lot of travel, long hours, self management, good phone manners and confident presentation skills. I was also required to develop new ideas for prospective products that required me creating design documents, marketing information for the website and liaising with third parties.