Evan Oswald

Evan Oswald Email and Phone Number

Senior Marketing Director | Driving Growth in High-Tech and Robotics | Expert in Strategic Campaigns and Team Leadership
Evan Oswald's Location
Marblehead, Massachusetts, United States, United States
Evan Oswald's Contact Details

Evan Oswald personal email

n/a
About Evan Oswald

Experienced in managing Marketing Communications and Product Development teams with a demonstrated history working in the Retail and Material Handling Industry. An influential and transformative executive with over 15 years of marketing and sales support experience driving revenue growth through creativity, innovation, and strategy with exceptional team leadership, and meticulous project management. A highly technical and creative leader that builds effective teams, and executes strategies to increase sales efficiency through process, tools, training, technology, and performance analysis.Strong marketing professional skilled in Search Engine Optimization (SEO), Inbound and Content Marketing, Management, Strategy, Web Video, and HubSpot.

Evan Oswald's Current Company Details

Senior Marketing Director | Driving Growth in High-Tech and Robotics | Expert in Strategic Campaigns and Team Leadership
Evan Oswald Work Experience Details
  • Righthand Robotics, Inc
    Director Of Marketing
    Righthand Robotics, Inc Feb 2022 - Apr 2024
    Charlestown, Massachusetts, Us
    RightHand Robotics delivers advanced piece-picking automation solutions to e-commerce warehouses globally, operating across three continents. The RightPick system combines proprietary industrial hardware with cutting-edge machine learning and AI technologies to revolutionize order fulfillment by enhancing efficiency and predictability.As the leader of the Marketing team, I develop and execute comprehensive product marketing strategies and go-to-market initiatives, guided by the latest industry trends to drive business growth. I manage targeted campaigns across social media, digital platforms, and channel marketing, and lead account-based marketing strategies to deepen key account engagement and enhance brand visibility. Our active participation in trade shows and focused industry education underscores our leadership.Key accomplishments:• Developed and executed marketing strategies that strengthened our position in robotic picking systems, meeting diverse regional and market needs.• Built and managed a hybrid team, enhancing collaboration and project outcomes.• Led marketing campaigns that surpassed lead generation targets through trade shows, web, SEO/SEM, social media, and targeted ads.• Created a global content strategy, producing case studies, videos, white papers, and sales collateral that highlighted the unique value of the RightPick™ system, preferred by top retailers and system integrators.• Boosted brand awareness across various audiences through strategic PR efforts and targeted communications.• Implemented advanced marketing automation (HubSpot) tied to our CRM (Salesforce) to optimize lead tracking and campaign management for improved lead generation.
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  • Damotech
    Director Of Product Marketing & Development
    Damotech Nov 2020 - Apr 2021
    Boisbriand, Qc, Ca
    Oversaw product marketing and development for Damotech, leading the research and development team and product marketing initiatives.Tracked and analyzed search trends, UX, web analytics, market trends, customer and dealer requirements, usage, and buying behavior to identify market opportunities and customer demand for Damotech's offerings and transformed that insight into digital marketing, sales tools, and product strategies.Conducted an in-depth product and competitive analysis to identify gaps in the market and guide future go-to-market strategies, products, and R&D projects.Implemented sales tool and procedure to optimize sales travel based on opportunity’s geographic proximity, size, and probability of closingCreated product sell sheets and product presentations, combining product benefits with technical specifications and engineering data, creating consistent talking points and messaging across sales teams.Developed a product and SaaS platform Integration strategy to increase platform adoption and organic product growth
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  • Mccue Corporation
    Head Of Marketing And Product Development
    Mccue Corporation Sep 2018 - Sep 2020
    Danvers, Ma, Us
    Lead a team of marketers and product design engineers to build our brand and to createawareness, interest, and demand for McCue’s new and existing products across multiple verticalmarkets around the world.Responsible for the global brand, marketing, and product strategy – bringing new products, features, and services to market, from initial market analysis, design, and engineering to internal training, communication, go-to-market strategy, marketing launch, and promotional campaigns.Developed a multi-year growth strategy that fostered new product development and marketing projects worldwide to deliver business objectives tied to 17% revenue growth and margin goals.Optimized the product launch process including a custom agile project management process and new quality control procedures to reduce the time to market by 4-12 weeks.Created a prepopulated modular sales presentation template allowing the sales team to customize their presentations while maintaining branding, hero content, key talking points, and messaging.
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  • Mccue Corporation
    Head Of Marketing Communications
    Mccue Corporation Mar 2016 - Sep 2018
    Danvers, Ma, Us
    Responsible for managing a team of internal and external resources to build our brand and to create awareness, interest and demand for McCue products. Marketing's output supports sales growth in all the markets we serve through an integrated global marketing communication program designed to educate and engage our customers, employees and business partners.Develop and operate to a well-defined marketing communication plan, calendar and budget based on overall company strategy, with room for tactical projects Lead the design and implementation of compelling content: product videos, product sheets, samples, public relations, brochures, case studies, strategic presentations, advertising and newslettersSupport new product launches with industry-leading content to generate excitement with employees and customers Build a strong and measurable digital presence for McCueGrow great marketing team members and freelance creative professionals Integrate all marketing efforts with our sales teams, through technology like Salesforce and HubSpot.Create distinctive presentations, graphics and displays for trade shows and company events
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  • Mccue Corporation
    Senior Digital Marketing & Multimedia Specialist
    Mccue Corporation Sep 2015 - Mar 2016
    Danvers, Ma, Us
    Spearheaded digital marketing initiatives. Responsible for multilingual global websites, multimedia, and digital marketing. Developed digital content(video, motion graphics, interactive media) for presentations, website, landing pages, onlineadvertisements and sales enablement.▪ Managed the complete redesign and re-platforming of mccue.com optimizing site structure,navigation, and content to improve organic search results and user experience (UX)to increaseboth traffic and conversions rates worldwide.▪ Ran cross-functional team to select and Implement marketing automation platform (HubSpot)into McCue’s website and integrate with SalesForce.com. Created campaigns includingemails, content, and configured lead capture and nurture workflows.▪ Personally produced and edited videos, saving thousands of dollars per year in production costswhile still creating high-quality and engaging video content.▪ Revamped PPC advertising and removed under-performing or costly ads, resulting in animmediate performance improvement. Conducted A/B tests to optimize all ads.
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  • Mccue Corporation
    Digital Marketing & Multimedia Specialist | Web Developer | Marketing Communications
    Mccue Corporation Aug 2006 - Sep 2015
    Danvers, Ma, Us
    Produce multimedia marketing pieces ranging from animations, video, photography to interactive presentations and web content.Provide functional expertise, and best practices and recommendations regarding the execution of digital marketing campaigns. I demonstrate how digital communications can improve the reach and enhance effectiveness of our marketing campaign content.Manage marketing campaign strategy and content development and delivery across web sites and other digital channels.Manage digital intelligence/analytics systems to create and measure, and analyze and optimize marketing related content performance in the various digital communication channels and provide insights and key learnings to leadership and marketing teamThe management and evolution of digital branding elements that are incorporated across all of our digital mediums
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Evan Oswald Skills

Adobe Creative Suite Video Production Photography Multimedia Advertising Photoshop Indesign Illustrator Video Editing Premiere Email Marketing Presentation Development Digital Marketing Marketing Strategy Motion Graphics Animation After Effects Messaging Seo Marketing Wordpress Product Development Image Editing Social Media Management Hubspot Web Video Marketing Communications B2b Content Development Social Media Marketing Strategic Planning Video Digital Media Content Marketing B2b Marketing Campaign Management Marketing Management Product Marketing Leadership Storytelling Presentation Design Inbound Marketing Marketing Automation Trade Show Planning Social Media Advertising Creative Campaign Development Trade Shows Business Administration Brand Management Videography Web Chat Trade Show Presentations

Evan Oswald Education Details

  • Wayne State University
    Wayne State University
    Interdisciplinary Electronic Arts

Frequently Asked Questions about Evan Oswald

What is Evan Oswald's role at the current company?

Evan Oswald's current role is Senior Marketing Director | Driving Growth in High-Tech and Robotics | Expert in Strategic Campaigns and Team Leadership.

What is Evan Oswald's email address?

Evan Oswald's email address is eo****@****cue.com

What is Evan Oswald's direct phone number?

Evan Oswald's direct phone number is +161724*****

What schools did Evan Oswald attend?

Evan Oswald attended Wayne State University.

What skills is Evan Oswald known for?

Evan Oswald has skills like Adobe Creative Suite, Video Production, Photography, Multimedia, Advertising, Photoshop, Indesign, Illustrator, Video Editing, Premiere, Email Marketing, Presentation Development.

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