- Deployed PMF Testing Framework to identify lowest-friction industry/company-size fit for Airwallex’s SMB offering. - Led SDR team of 1 (on a PIP) to 5 meetings per day per SDR using validated cold calling. - Managed channels for multiple product launches in the US, including- Identified major revenue leakage points in top funnel traffic and collaborated with global marketing org to resolve.- Responsible for US strategy and execution of web, paid, SEO, content, social, SDR. Reported skip-level to CEO.

- Cross-functional role leading web strategy (56% growth in traffic), advertising (225% growth in qualified leads), and SEO (233% growth). Their current flagship page for acquiring carriers even two years later is "Load Boards Introduction" - see Media. - Built project management infrastructure for entire marketing org (35 FTEs). - Double daily carrier signups to free app with a simple tweak to on-site widgets.- Led organic and paid search to become 2 highest contributors of sales opps behind sales outreach. - Led advertising strategy and execution, earned 3X budget increase into a $1.2M portfolio. - Managed massive 800-page website cleanup project, bringing site audit score to 93%, preparing site for Core Web Vitals update, coordinating 5-person vendor team and 4 dotted line reports. - Developed and implemented tracking and funnel frameworks, in collaboration with Marketing Ops and Sales. Pioneered multi touch attribution modeling.

Led company-wide product strategy for Resonance AI, culminating in a massive product launch and the first real customer traction. Oversaw product vision, roadmap, weekly planning and prioritization, as well as product marketing and branding. Honed focus from multi-vertical to single-vertical (media) and infused productive discipline into dev team.

Led customer communications as the load-bearing link between product development and sales, including customer-facing materials, product demos and co-marketing partnerships. On consultative engagements, directed a team of business analysts in support of our customers’ ambitious growth initiatives.

Led consultative efforts with multiple Fortune 1000 customers to support and train digital marketing teams. The wide array of project types included go-to-market strategy, sales collateral development, marketing optimization, multivariate testing, competitive intelligence and brand strategy. Created most of these capabilities from scratch.

Wrote and performed original Spoken Word poetry to dozens of different crowds of 10 to 500 audience members, in an effort to engage the community in difficult but important conversations; competed in 2012 Grand Poetry Slam in Seattle; organized and emceed Poetry Slam community event in May 2012; speaker at arts workshop; performed as artist advocate for documentary on sex trafficking in Seattle; performed at 2009 "Take Back the Night" event at Univ. of Wash. raising awareness of sexual assault.

Rebuilt the social media services offering from the ground up, including workflows, pricing, and marketing materials, and oversaw its execution and optimization end-to-end. Led a team of social media marketers to deliver exceptional customer value to approximately 100 concurrent customers.

- Marketing Solutions Strategist, Brand Manager, Social Media Manager, Web Developer & Content Administrator, Book Writer / Editor / Publisher, Web Designer. - Implement Innovative, Cost-Effective Solutions for Startups, Entrepreneurs, and Small Businesses.

Organized and conducted Real Relationships Program in 6 Seattle School District schools, in an effort to prevent dating violence. Attained desired program outcomes in attendance and learning. Planned and presented at community events. Developed, modified and implemented life skills curriculum. Used social media to engage students. Evaluated student/parent/school satisfaction. Worked with parents, teachers, and service providers of students to attain sufficient wraparound for student support.

Provided customized instruction to each of 13 students (approximately 300 hours), including planned lessons; subjects: Latin, Writing (revision and composition), Math, Study Skills/Organization; worked with parents to achieve maximum success with their children.