• Media Campaign Management: Proficient in managing bid & placement of media campaigns across various digital platforms including Google, Meta, Facebook, Instagram, TikTok, Snapchat, Pinterest, & LinkedIn, ensuring optimization in real-time to meet & exceed client objectives, with a track record of exceeding $15M+ in digital ad spend annually.• Digital Marketing Strategy & Optimization: Proficiency in implementing data-driven digital marketing strategies across various platforms including social media, email marketing, & website optimization, leveraging audience insights & analytics to tailor content & messaging, ultimately driving increased brand awareness, customer engagement, lead generation, & sales conversions.• Cross-Functional Collaboration: Demonstrated ability to collaborate with cross-functional teams such as media, creative, & strategy departments to determine the best platforms, target audiences, & creative strategies for campaigns, as well as to develop both organic & paid social content, resulting in elevated campaign performance & exceeding client goals and resulting in an increase in brand revenue.• Creative Content Creation: Crafted rounds of creative content weekly across social & digital platforms, aligning with brand guidelines, campaign objectives, target audiences, & creative strategies, driving engagement & exceeding client expectations.• Data Analysis: Skilled in monitoring campaign pacing, budget allocation, and performance metrics using advanced Excel skills. Utilizing pivot tables, V-Look Ups, and macros to provide insights from campaign reports. Contributing to client-facing reporting and ad-hoc analysis.• Performance Optimization & Reporting: Contributed to client-facing campaign reporting, offering insights & analysis from both the Media & Creative perspectives to inform future strategies & optimizations, leveraging data-driven approaches to continuously improve performance & drive better results for clients.

• Managed bid and placement of media campaigns across various digital platforms such as Google, Meta, Facebook, Instagram, TikTok, Reddit, Snapchat, Pinterest, and LinkedIn, optimizing in real-time to meet and exceed client objectives. Exceeding $15M+ in digital ad spend annually• Monitored campaign pacing and budget allocation on a daily, weekly, and quarterly basis to ensure alignment with media plans.• Collaborated with the media team to determine the best platforms, target audiences, and creative strategies for upcoming campaigns and tentpoles.• Managed client communication by providing key insights from campaign reports and making recommendations for optimization.• Contributed to client-facing campaign reporting, including pacing reports, ad-hoc analysis, and high-touch optimizations and creative optimizations.• Utilized advanced Excel skills, including pivot tables, V-Look Ups, and macros, for data analysis and reporting creative insights to drive better results.• Demonstrated proficiency in media buying platforms such as Google, Facebook, Instagram, TikTok, Reddit, Snapchat, Pinterest, LinkedIn, Amazon, DV360, • Familiarity with analytics, attribution, and measurement systems such as Google Analytics, MOAT/IAS/Double Verify, Nielsen• Exhibited a strong drive for success, eagerness to learn, and ability to thrive in a collaborative team environment.• Managed multiple projects concurrently while maintaining organization and efficiency in a fast-paced, high-energy work environment.Clients: Procter & Gamble Gillette • Procter & Gamble Olay • Procter & Gamble Arc Teeth Whitening • JPMorgan Chase • Chase for Business • Chase Ink • Wingstop

• Seamlessly transitioned from a dynamic role in digital social advertising to a hybrid role as both a Media Analyst and Creative at VaynerMedia.• Managed campaigns across various digital platforms such as Google, Meta, Facebook, Instagram, TikTok, Reddit, Snapchat, Pinterest, and LinkedIn, optimizing in real-time to meet and exceed client objectives.• Crafted compelling rounds of creative content weekly across social and digital platforms, ensuring alignment with brand guidelines and campaign objectives, target audiences and creative strategies garnering 83K views across social platforms • Collaborated closely with the strategy, creative, and media teams to develop both organic and paid social content, exceeding client goals by creating engaging content.• Played a pivotal role in the ongoing evolution of content strategy by deploying innovative creative strategies across diverse platforms, resulting in elevated campaign performance.• Acted as a key communicator with clients and internal team providing valuable recommendations based on insights from community management and media optimizations from both the Media and Creative sides.• All content created exceeded client expectations and were top performers, driving significant traffic to client websites and achieving outstanding results.• Contributed to client-facing campaign reporting, providing insights and analysis to inform future strategies and optimizations from both the Media and Creative sides.Clients: •Procter & Gamble Olay • Procter & Gamble Arc Teeth Whitening • Wingstop

• Managed and maintained client relationships across industries, ensuring high satisfaction and maximizing spending, with annual expenditures exceeding six figures.• Conducted research and outreach to purchasing agents and procurement departments to facilitate surplus chemicals and raw material transactions, enhancing client engagement and revenue.• Oversaw purchase orders, guaranteeing accuracy and timely fulfillment of client orders, while managing client relationships and expenditures.• Provided exemplary customer service, addressing inquiries promptly and resolving issues to maintain strong client relationships and trust.• Leveraged Microsoft Office proficiency, especially Excel, to analyze spending data and support strategic decision making, optimizing business strategies and client intelligence.• Contributed to marketing strategies to expand the customer base, driving company growth and revenue, while maintaining a focus on client satisfaction and spending optimization.

• Assisted in managing the company website, reviewing pages for errors, making necessary corrections, and ensuring accuracy and up-to-date information.• Used Excel to manage data and input all necessary information, updated images, and descriptions on website pages as needed, maintaining consistency and quality.• Managed e-commerce platform, ensuring seamless transactions and enhancing user experience through effective data management and content updates.• Implemented robust security measures, ensuring customer data protection, and compliance with relevant regulations, fostering trust and confidence among users.• Utilized web analytics tools to track performance metrics, generate insights, and make data-driven decisions for continuous improvement.• Provided technical support, conducted training sessions, and collaborated with cross-functional teams, demonstrating excellent communication and organization skills to align website initiatives with business objectives.

• Led the creation and optimization of the company website, leveraging SEO best practices and compelling visuals to enhance online visibility and user experience, resulting in increased website traffic and lead generation.• Implemented data-driven social media marketing campaigns across multiple platforms including Instagram, Facebook, and Pinterest, leveraging audience insights and analytics to tailor content and messaging, resulting in increased brand awareness and customer engagement, ultimately leading to an uplift in sales conversions.• Collaborated closely with the sales team to develop digital marketing content and promotional materials, ensuring alignment with brand messaging and sales objectives, ultimately enhancing lead generation and customer acquisition efforts.• Utilized email marketing campaigns to gain leads and drive conversions, implementing targeted strategies such as personalized content and segmented email lists to optimize open rates and click-through rates, ultimately contributing to increased sales revenue.• Monitored and analyzed key performance metrics and ROI of digital marketing initiatives, identifying areas for optimization and improvement, and implementing strategic adjustments to maximize sales effectiveness and drive sustainable growth