Edwin Van Riessen Email and Phone Number
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What I am passionate about is planning the strategy and managing execution of integrated multi-channel marketing campaigns that drive qualified sales leads to the channel. Prioritizing marketing spend across channels to achieve optimal ROI, I am skilled in digital and search marketing, telemarketing, and trade shows and event management, utilizing compelling content to drive engagement. I have done this for large public companies as well as within entrepreneurial settings. Multi-channel marketing is about connecting the online and offline experience, measuring what’s working and what’s not, and guiding customers from awareness to conversion. Managing my lead nurturing programs and content experiences for customers could not have been as efficient and measurable without use of marketing automation tools, including Eloqua, Marketo, Pardot and Mailchimp. BRIDGE STRATEGY AND EXECUTIONNot only do I map a fully integrated strategy, including the determination of value proposition, target market, messaging, and customized content, I will also roll up my sleeves to take planning from strategic concept through execution.CROSS-FUNCTIONAL COLLABORATIONMy success has been founded on my ability to leverage sales and product management input and market research to generate leads and bolster conversion rates. METRIC ANALYSISTaking an analytical approach to situations, I critically evaluate information to solve problems and continuously improve results. My drive and innovative approach have led me to exceed goals in sales accepted leads and revenue each year.Contact me: evanriessen0910@gmail.comAREAS OF EXPERTISEIntegrated Direct Marketing, Lead Generation, Project Management, Product Marketing, Content Marketing, Eloqua, Pardot, Marketo, and Mailchimp Marketing Automation, Digital Marketing, Trade Shows, Event Management, Zoom Webinars Owner and Host, Drift Chatbot, Account-Based Marketing (ABM), Search Engine Optimization (SEO), Salesforce.com, Facebook Ads Manager, Google Analytics, Telemarketing Campaigns, Market Research, Focus Groups, Webcast Moderator, Strategic Market Planning, Budgeting.
Levata
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Senior Marketing ManagerLevata 2018 - PresentChicago, Il, UsResponsible for demand generation function that has broadened PPC campaigns to multi-channel approach, including content syndication, tele-qualification, live events and triggered emails. • Increased sales team's effectiveness by implementing a consistent leads process driving over $1M per year, using CRM platform Salesforce.com and marketing automation tools Eloqua, Pardot and Mailchimp.• Grew revenue of integrated education campaign by 15% each year, reaching $4M in 2023.• Envisioned and launched industry's first loyalty program, IDW Premier Care, gaining over 200 subscribers during first year.• Winner of B2B Marketing Exchange's 2020 Killer Content Award for Measurable ROI.• Barcodes Marketing MVP for Q1 2021.
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Director Of Marketing, Demand GenerationDeluxe Corporation 2016 - 2018Minneapolis, Minnesota, UsAccountable for content-driven campaigns that drive marketing engagement, spearheading innovation in marketing automation, account-based marketing and demand waterfall optimization.• Increased win rate resulting in lift of $5M in closed annual sales.• Developed and implemented initial account-based marketing strategy in close collaboration with sales and product management.• Managed four Demand Generation Specialists in running measurable demand generation programs.• Responsible for Marketing’s $1.3M budget and annual operating plan. -
Senior Integrated Marketing Program ManagerDeluxe Corporation 2015 - 2016Minneapolis, Minnesota, UsDeveloped and executed data driven marketing campaigns for capturing qualified leads to be provided to sales teams.• Exceeded sales accepted leads goal by over 50% each year.• Created and implemented trade show program converting 10% of target list into qualified sales appointments across tens of events.• Led three direct reports in turning quantitative data insights into actionable marketing plans and budgets.• Winner of MarCom Platinum and Gold Awards and Summit International Creative Award.
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Integrated Marketing Program ManagerDeluxe Corporation 2014 - 2015Minneapolis, Minnesota, UsImplemented demand generation program for non-check solutions in areas of marketing services, rewards and loyalty and performance management. • Generated marketing-qualified leads representing over 25% of new revenue of SaaS and other inventive solutions.
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Director Of Integrated Marketing/Channel MarketingFindlaw, A Thomson Reuters Business 2009 - 2014Eagan, Minnesota, UsManaged lead generation within the fastest growing business within the enterprise, developing a small start-up company acquisition into a highly-successful segment of sales and qualified leads.• Generated $8M in annual sales by directing the strategy and execution of integrated marketing campaigns; customized messaging to segmented groups in consultation with sales teams. • Developed and optimized multi-touch automation marketing across web, telephonic and in-person presentation, winning a 20% increase in results.• Supervised the internal Prospect-Contact Center of 30 employees, matching 25,000 qualified small-business owners with 150 field and inside sales consultants, pulling in 40% of new overall sales.• Developed new channels and revenue streams of acquisitions as a key member of the sales leadership team. -
Director, Marketing ProgramsFindlaw, A Thomson Reuters Business 2005 - 2009Eagan, Minnesota, UsCrafted strategy and managed execution of lead generation programs to flow prospects to sales team.• Designed tactics rooted in metric analysis and cross-industry best-practices to draw prospects to brand-building programs such as webcasts, seminars, trade shows and call centers. • $5.5M in new-client sales were directly attributed to the lead generation initiatives.• Generated $3M in new revenue by forging enterprise brand and internal marketing expertise to design LawyerMarketing.com, a marketing consultation site for lawyers.• Sourced and liaised with the web-site design agency, envisioning designers with creative and technical requirements.• Presented at numerous educational events at bar association conventions on topics such as search engine optimization (SEO) marketing, effective website design and marketing ROI.
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Marketing Manager, Small And Medium Law Firm SegmentThomson-West 2001 - 2005Toronto, On, CaCreated strategy and execution of multiple campaigns and programs, from established channels to new product marketing.• Oversaw the development of new products based on detailed market analysis of practitioner needs.• Drove workflow analysis, financial studies and marketing research to launch new products and expand the overall sales. • Opened a new customer target, gaining business case approval for the first Westlaw plans covering transactional areas.• Increased company revenue $2M in first-year sales by determining ideal product, price and channels for marketing to a new segment – solo practitioners.• Authored the Go to PRO promotion of targeted research for lawyers delivered via new and accessible means by moving $5M in intellectual products from CD to a secure online platform.• Leveraged web sales to multiple gains, including higher client retention, adding $2.5M in new revenue and cross-product sales and enabling a more cost-effective publishing venue.• Executed a try-it-free mailing campaign to 28,000 non-subscribers, achieving a 7% response rate and high conversion rate, recouping marketing expenses within one month. -
Manager Of Content MarketingThomson-West 1998 - 2001Toronto, On, CaPromoted content and information products on Westlaw.com, the leading online legal research service.• Directed a $2.5M campaign budget, stimulating revenue growth four times the industry average.• Performed SWOT assessments by gathering and interpreting consumer insights via telephone surveys and focus groups, as well as internal engagements with sales teams.
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Product MarketerThomson-West 1995 - 1998Toronto, On, CaForged a blended-channel marketing plan leveraging direct-mail, Internet marketing and print advertising while developing the sales staff through product training and telemarketing expertise.• Introduced creativity and differentiated products and messaging; directed execution of all channels, measuring results and fine-tuning the strategy to increase sales volume and revenues.• Generated significant marketing ROI, earning four ARC Awards of the Midwest Direct Marketing Association and one IMMY Award of the Information Industry Association.
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Marketing ManagerColwell Industries 1992 - 1995Promoted to oversee marketing strategy, allocating annual budget across dozens of campaigns.• Generated a multi-channel approach, incorporating print advertising, trade show participation and direct mailings; analyzed results and modified initiatives to optimize impact and spending.• Saved $500K annually by launching a companywide project to consolidate purchasing; scheduled buys to take advantage of volume-pricing and discounts on deliver
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Sales RepresentativeColwell Industries 1990 - 1992Tasked as the sole agent to open the Canadian market, the company’s first international initiative.• Analyzed the business market, mapping and prioritizing a strong entry strategy; cold-called the first line of companies and created a competitive buzz with precise color-matching technology.• Fostered referrals, built networks and designed market-specific collateral, driving sales from zero to $500K in a year and established a firm footing and prototype international entry roadmap.
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Lieutenant Of Information And Public RelationsRoyal Dutch Army 1988 - 1990The Hague, South Holland, NlDocumented military history, and mission activities as editor-in-chief, writer and photographer for the army’s monthly magazine.
Edwin Van Riessen Skills
Edwin Van Riessen Education Details
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University Of GroningenMarketing
Frequently Asked Questions about Edwin Van Riessen
What company does Edwin Van Riessen work for?
Edwin Van Riessen works for Levata
What is Edwin Van Riessen's role at the current company?
Edwin Van Riessen's current role is Demand Generation | Integrated Direct Marketing | Product Marketing | Account-Based Marketing | Director of Marketing.
What is Edwin Van Riessen's email address?
Edwin Van Riessen's email address is ed****@****ers.com
What is Edwin Van Riessen's direct phone number?
Edwin Van Riessen's direct phone number is +165149*****
What schools did Edwin Van Riessen attend?
Edwin Van Riessen attended University Of Groningen.
What are some of Edwin Van Riessen's interests?
Edwin Van Riessen has interest in Education, Children.
What skills is Edwin Van Riessen known for?
Edwin Van Riessen has skills like Marketing Strategy, Lead Generation, Direct Marketing, Marketing, Online Marketing, Integrated Marketing, Sales, Leadership, Email Marketing, Advertising, Market Research, Crm.
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