Expert Advisor in Lifecycle Marketing Strategy: Leveraged advanced marketing tech stacks to drive comprehensive Lifecycle Marketing strategies and plans, ensuring maximum utilization of available tools and technologies.Campaign Optimization: Enhanced campaign features to optimize customer experiences, resulting in higher engagement and satisfaction rates.Cross-Functional Collaboration: Partnered with Paid Media and Web Marketing teams to capture first-party data, effectively nurturing prospects through targeted campaigns.Technology-Driven Campaign Development: Identified and developed technology-driven opportunities for comprehensive Lifecycle Marketing campaigns, integrating advanced marketing tools and techniques.Data Expertise and Segmentation: Provided expert segmentation, audience definitions, and data analysis to the Build & Implementation team, enabling precise targeting and personalized marketing efforts.Data Pipeline Management: Oversaw and managed data pipelines between Segment and Eloqua in collaboration with the data services team, ensuring seamless data flow and integrity for accurate marketing insights.

Strategic CRM Campaigns: Provided strategic input into CRM campaigns, including customer segmentation/targeting, contact strategy, test plans, and rollout in collaboration with various markets.Email Marketing Program Migration: Led the successful migration of Mailchimp's email marketing program onto Oracle Eloqua, enhancing the efficiency and effectiveness of email campaigns.Automated Program Development: Assisted in the development and monitoring of automated marketing programs, ensuring seamless execution and continuous improvement.Customer Lifecycle Mapping: Created detailed mappings of customer lifecycles for key segments and executed targeted programs to drive acquisition and win-back, significantly improving customer retention and engagement.Comprehensive Reporting: Reported on weekly, monthly, quarterly, and ad hoc metrics, providing valuable insights and data-driven recommendations to optimize marketing strategies.Cross-Functional Collaboration: Collaborated with design, product, and engineering teams to create a streamlined and consistent brand feel across all emails, enhancing brand coherence and customer experience.Insight-Driven Email Content: Partnered with Editorial and Design teams to ensure emails were insight-driven, on-brand, and disruptive, maintaining consistency and adherence to marketing communications and brand standards.

Email Marketing Campaign Execution: Planned and executed email marketing campaigns, automations, and journeys for Mailchimp's 15 million users, driving significant user engagement and retention.Cross-Functional Collaboration: Collaborated with writers, designers, and marketing managers to build effective email marketing campaigns that align with overall marketing strategies.Campaign Management: Managed the email marketing calendar and oversaw the entire email process from initial concept through analysis, ensuring timely and effective campaign execution.Content Balancing: Balanced marketing and transactional content across various platforms to maintain a cohesive and engaging user experience.Multivariate Testing: Administered multivariate tests on text, visuals, and customer data to improve campaign effectiveness, leveraging insights to continuously refine strategies.Custom Automation Workflows: Employed custom automation workflows to deliver highly targeted messaging based on user profiles and lifecycle stages, enhancing personalization and relevance.Metrics and Analysis: Defined and tracked key metrics to extract new insights and evaluate campaign results, providing data-driven recommendations for optimization.Marketing Copy and Template Adjustments: Wrote brief marketing copy and adjusted template code as needed to ensure consistency and effectiveness in communications.Power User and Feedback Provider: Served as a power user of the Mailchimp application, providing continual feedback to product and research teams to enhance platform functionality and user experience.

• Manage the customer-facing email programs for Autotrader, Kelley Blue Book, Dealer.com, and Cox Automotive using both Salesforce Marketing Cloud and Oracle Eloqua.• Maintain marketing editorial calendar and campaign scheduling across 4 brands and multiple business units.• Create and manage campaign production schedules• Provide regular insights to stakeholders detailing performance, campaignoptimizations, and new opportunities

This department was created to address the need for cohesion between Marketing initiatives and business processes, including management of the online product catalog. • Managed the email marketing program and helped grow the program by 80% in direct revenue in 2012. • Worked with internal and external partners to manage web enhancement projects, including the launch of 3 website launches in a 12 month period.• Project managed the transition of our B2C site between Lawson E-Sales and Amazon web platforms. • Worked with Marketing Campaign Manager and the Associate Creative Director on organizing and implementing online product campaigns and promotions. Our initiatives increased our customer engagement rate by an average of 2% monthly. • Report directly to the Vice President of Marketing

Coordinated with the business to organize implementation of marketing needs, website issue resolution, and new product launches• Project managed Marketing’s role in the development of a new ERP system for the organization• Worked with IT to identify and resolve web issues. Served internal customers in resolving web issues.• Interdepartmental liaison for major marketing projects.• Administrator of online product catalog• Assisted in the development and implementation of a product liquidation program.

Product & Brand Supply cross-functional team member responsible for ensuring efficient daily inter-departmental operations and providing exemplary customer service. Sample Duties include: ● Product & Brand Supply cross-functional team member responsible for ensuring efficient daily inter-departmental operations and providing exemplary customer service.● Helped author and format the department’s new hire SOP manual● Served the needs of the sales team by helping to support their VIP accountsI was also involved with the company's branding initiative in which we, as a committee, organized and implemented company culture campaigns designed to address concerns and issues within the company's operations, and created solutions in areas that need improvement.

Customer facing sales team member tasked with providing mobile solutions for consumers and businesses while achieving challenging sales quotas and staying current on new technologies in the mobile space.• Responsible for meeting an aggressive monthly sales quota• Three time Triple-Crown winner for excellent sales• Subject Matters Expert on mobile data solutions• Trained new hires in other stores on mobile data solutions