Russell Evans

Russell Evans Email and Phone Number

Communications and Marketing Leader | Board Member @ Renascent Foundation | Executive Coach @ Cornell | Cornell and Queen's MBAs | Ex-PwC | Chartered Marketer @ M&T Bank
Buffalo, NY, US
Russell Evans's Location
Toronto, Ontario, Canada, Canada
Russell Evans's Contact Details
About Russell Evans

As the founder of Executive Insight Communications, I help communications and marketing leaders strengthen their reputations, energize their teams and accelerate their value by developing programs and tactics that:• meet the needs of customers, • support the achievement of corporate strategy, and • drive profitability. I offer consulting, coaching, training, speaking and workshops. For over 20 years, I’ve helped companies create communications that solve business problems, including: 1. A top 1% Global B2B Podcast that drove c-suite awareness and purchase intent by not talking about the product 2. An award-winning video contest that redeemed a contentious rebrand by inviting employees to personalize and promote the company’s brand story 3. An A.I. digital kiosk that inspired professional services employees to invest their personal time in digital upskilling (four years before ChatGPT)4. A social issue marketing campaign that lifted taboos about money, mobilized customer champions and drove brand awarenessMy approach was shaped by collaborating with some of North America’s top business minds. As the host of the award-winning Contributors podcast, I had the opportunity to learn from Canada’s most admired CEOs. Today, as a coach within the Cornell Executive MBA Metro New York Program, I support the development of New York City’s next generation of corporate leaders. MBAs from Cornell and Queen’s Universities underpin my business knowledge. I believe in the transformative power of communications. I am a Certified Strategic Communication Management Professional (SCMP) and a Chartered Marketer. As a keynote speaker, I have shared my passion for internal and external communications with audiences all over the world, including IABC World Conference, Icology, and the Strategic Internal Communications Conference. My corporate communications work has been recognized with multiple awards, including:• Webby • Hermes Creative • MarCom• IABC Gold Quill Award of Excellence • IABC Silver Leaf• IABC Ovation Skills:Marketing Leadership, Brand Strategy, Storytelling, Content Marketing, Thought Leadership, Business Transformation, Strategic Communications, Media Relations, Innovation, Digital Marketing, B2B Marketing, B2C Marketing, Stakeholder Relations, Corporate Communications, Internal Communications, Executive Communications, CEO Communications, Social Media, Creative Strategy

Russell Evans's Current Company Details
M&T Bank

M&T Bank

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Communications and Marketing Leader | Board Member @ Renascent Foundation | Executive Coach @ Cornell | Cornell and Queen's MBAs | Ex-PwC | Chartered Marketer
Buffalo, NY, US
Website:
mtb.com
Employees:
30082
Russell Evans Work Experience Details
  • M&T Bank
    M&T Bank
    Buffalo, Ny, Us
  • Executive Insight Communications
    Managing Principal
    Executive Insight Communications 2024 - Present
    Helping marketing and communication leaders strengthen their reputations, energize their teams and accelerate their value by developing programs and tactics that solve business problems and drive profitability.
  • Cornell Executive Mba Programs
    Executive Coach
    Cornell Executive Mba Programs 2023 - Present
    Ithaca, New York, Us
    Supporting the development of working executives enrolled in the Cornell EMBA Metro New York Program.
  • Caat Pension Plan
    Vice President Communications
    Caat Pension Plan 2020 - 2024
    Toronto, Ontario, Ca
  • Pwc
    Director, National Communications
    Pwc 2019 - 2020
    Gb
    Managed the external, internal and executive communications teams at PwC CanadaEngaged employees via 14 townhall meetings across Canada - our innovative approach received a 2020 IABC/Toronto Ovation Award of Excellence in the category of Leadership CommunicationsDeveloped brand, story and integrated communications plan for ALL IN: 2019 PwC Partners Conference - 4.7/5 rated business sessions as 'extremely valuable'Partnered with external agency to create PHL (Predictive Humanoid Learning) kiosk to drive engagement in digital upskilling program Collaborated with a diverse group of internal and external stakeholders to author PwC Canada's first brand reputation crisis communication planFacilitator for renowned PwC Women In Leadership (WIL) Program
  • Foresters Financial
    Assistant Vice President, Culture & Communications
    Foresters Financial 2016 - 2018
    Toronto, Ontario, Ca
    Driving employee awareness, understanding and engagement in Foresters 10-year strategy, vision, business priorities and culture.As a direct result of strategy and vision communications, 91% of global employees report that they now understand how their roles contribute to achieving the goals of Foresters, while 85% have a clear understanding of the organization's mission, vision and values.Led the development of an innovative employee video contest, which achieved 86% understanding of Foresters brand story and received a 2018 Gold Quill Award of Excellence in the category of employee engagement.
  • Foresters Financial
    Chief Of Staff To The President & Ceo
    Foresters Financial 2014 - 2016
    Toronto, Ontario, Ca
    Appointed to this Assistant Vice President executive development role after an extensive inside / outside search, providing support to the CEO with the planning, management and execution of Foresters strategic prioritiesAccomplishments:Led all internal and external CEO communications, leveraging social media to create a transparent and constructive dialogue with employees. 91% of employees anonymously rated the CEO blog positively, with almost 30% regularly engaging in the blog.Created a new Foresters senior leadership team to facilitate alignment, collaboration and leadership skills among top 50 organizational leaders. Empowerment, accountability and optimism among this group all increased +30% over 2 years.
  • Foresters Financial
    Senior Manager, Member Marketing
    Foresters Financial 2012 - 2014
    Toronto, Ontario, Ca
    Operated Foresters $5 million granting program, empowering members to organize their own volunteer projects. Increased new program applicants 25% from 2013 to 2014. Managed communications development for critical Membership Division priorities, including annual report to members, organizational business plan, regulatory filings (IRS / CRA), etc.
  • Foresters Financial
    Marketing Manager, Community Partnerships
    Foresters Financial 2010 - 2012
    Toronto, Ontario, Ca
    Created global corporate social responsibility strategy and built partnerships with Ronald McDonald House, KaBOOM! and American Red Cross to deliver and showcase Foresters unique value propositionEnsured that the Member Services team provided exceptional service to members through volunteer grants, event planning best practices and timely marketing support.Invested a $4 million budget in partnerships, communications and staff resources.
  • Foresters Financial
    Team Lead - Consultation And Communication
    Foresters Financial 2008 - 2010
    Toronto, Ontario, Ca
    Developed the change management and communication plan for Securing Our Legacy: member leader listening tour - The ideas shaped through this consultation became the foundation for Foresters modernized governance structure. Coached a team of communications professionals to develop all programming elements (informative and persuasive) for Foresters International Assembly, a quadrennial corporate governance meeting.
  • Watercooler Inc.
    Communications Manager
    Watercooler Inc. 2005 - 2007
    • WaterCooler (www.watercoolerinc.ca) is a corporate internal communications consulting firm, with clients that include AstraZeneca, BASF, Famous Players and Foresters. • Developed a communications tool for $7 billion insurance company to attract actuaries and stave off turnover. Following the campaign’s launch, staff recruitment rate increased 20%. • Led communications work for an internal corporate vision and values launch for a long-time client. This project was an unprecedented success, with 88% of employees reporting a good understanding of the firm’s new vision, mission and values.
  • Watercooler Inc.
    Event Specialist
    Watercooler Inc. 2004 - 2005
    • Executive support for WaterCooler’s President, including calendar oversight, travel bookings, meeting minutes, supplier management, multitasking and prioritization, etc. • Cut annual client event costs 10% from prior year by consolidating suppliers and reconfiguring the project.
  • Homelife
    Marketing Copywriter
    Homelife 2003 - 2004
    North York, Ontario, Ca
    • Designed a step-by-step listing guide for over 5,000 realtors in North American market. Majority of project research comprised interviews with CEO and top realtors.
  • The Walt Disney Company
    University Marketing Representative
    The Walt Disney Company 2000 - 2003
    Burbank, Ca, Us
    • Generated over $10,000 in free publicity per film launch through print, radio and web media.
  • Royal Ontario Museum
    Education Programs Assistant
    Royal Ontario Museum 1995 - 2000
    Toronto, Ontario, Ca

Russell Evans Skills

Corporate Communications Strategy Strategic Communications Leadership Internal Communications Strategic Planning Marketing Social Media Strategic Partnerships Management Marketing Strategy Newsletters Event Management Event Planning Integrated Marketing Program Management Team Leadership Direct Marketing Executive Level Communication Negotiation Community Investment Partner Management Speech Writing Program Development Corporate Social Responsibility Strategic Counsel Leadership Communications Inspiring Teams Public Relations Media Relations Crisis Communications Digital Marketing Project Management Public Policy Publications Investment Management Investment Strategies Social Media Marketing Change Management Press Releases Public Speaking Capital Markets Investor Relations

Russell Evans Education Details

  • Queen'S University
    Queen'S University
    Master Of Business Administration - Mba
  • Cornell University
    Cornell University
    Master Of Business Administration - Mba
  • Queen'S University
    Queen'S University
    Coaching For High Performance
  • Ryerson University
    Ryerson University
    Marketing

Frequently Asked Questions about Russell Evans

What company does Russell Evans work for?

Russell Evans works for M&t Bank

What is Russell Evans's role at the current company?

Russell Evans's current role is Communications and Marketing Leader | Board Member @ Renascent Foundation | Executive Coach @ Cornell | Cornell and Queen's MBAs | Ex-PwC | Chartered Marketer.

What is Russell Evans's email address?

Russell Evans's email address is ev****@****ail.com

What is Russell Evans's direct phone number?

Russell Evans's direct phone number is +141646*****

What schools did Russell Evans attend?

Russell Evans attended Queen's University, Cornell University, Queen's University, Ryerson University.

What are some of Russell Evans's interests?

Russell Evans has interest in Children, Civil Rights And Social Action, Environment, Poverty Alleviation, Arts And Culture.

What skills is Russell Evans known for?

Russell Evans has skills like Corporate Communications, Strategy, Strategic Communications, Leadership, Internal Communications, Strategic Planning, Marketing, Social Media, Strategic Partnerships, Management, Marketing Strategy, Newsletters.

Who are Russell Evans's colleagues?

Russell Evans's colleagues are Anil Sangma, Elise Rahner, Barbara Weddle, Erick Flores, Shanelle Abramowski, Rabin Rai, Naaz Fatima.

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