Actively managed digital media buys in the real estate and home service industry verticals across Facebook Ads, Instagram Ads, Google Paid Search, Microsoft Paid Search, and StackAdapt. We regularly worked with SalesForce and other CRMs for better attribution and better optimization across our accounts. We successfully lowered the cost-per-lead and increased the overall lead volume over the course of 6 months with one client in a particularly competitive vertical.

Worked with clients in the Washington D.C. metro area, including Goodwill and government/lobby groups. Worked on a team of digital media specialists to strategize and execute campaigns across programmatic DSPs such as StackAdapt, Basis, and Simpli.fi. I directly managed and oversaw the Google Paid Search, Google Display, and YouTube digital media campaigns for my clients. We expanded the reach for several tourism departments through YouTube Ads specifically, resulting in increased attendance to local events.

Hired on to improve case lead generation volume through digital channels while moving away from traditional advertising mediums, such as cable television and billboards. Directly managed large buys across Google Ads, YouTube Ads, and Facebook Ads. Sourced and worked directly with third-party companies to rebuild the WordPress website to improve performance and overall lead generation. Implemented database marketing systems with Zapier and SalesForce for a 60k+ client database list. This included email, text, and voicemail backend marketing. Launched campaigns for new practice areas and types in addition to helping grow the veterans disability practice.

Director of Marketing & Advertising. Specializing in intelligent, strategic digital marketing campaigns through leveraging data for efficient audience targeting. Google Ads & Facebook Ads certificated along with a strong history of data analysis for optimization.Skilled SEO specialist with experience implementing content and link building strategies for all types of clients ranging from government contractors to local home service businesses. We have helped clients rank nationally and locally for search queries relevant to their businesses on Google.

Private work in the digital marketing/ecommerce industry. Experienced in Shopify, Email Marketing, Google Ads, Google Merchant Center, Facebook Ads, Event Tracking Scripts, Data Mining/Analytics, and Sales Funnel Optimization. Also proficient in Python. Managed $10k+/month in Facebook Ads and was directly responsible for $90k+ in additional revenue generated in under 6 months.

Worked with local Huntsville engineering firms to design and prototype parts and products utilizing SolidWorks, 3D printers, CNC milling machines, and laser cutters.