- Leader of newly established Strategy Development & Marketing Operations function, bridging strategic planning with execution for PlayStation’s Global Marketing, Sales, and Business Operations organization.- Manager of an extremely talented team that serves as PlayStation's center of excellence for strategic frameworks and methodologies, ensuring that consumer, brand, and product strategies are an essential part of short- and long-term business objectives.

- In addition to maintaining leadership of Consumer Insights, responsibilities expanded to represent Global Marketing across several significant and special projects, including launching the Sony Pictures CORE application and designing our brand’s muse and strategy for cultural relevance- Key participant in a variety of cross-organizational strategic planning processes

- Head of Consumer Insights, directing over a dozen research managers and analysts responsible for generating PlayStation’s understanding of consumers, markets, and brands, providing strategic and tactical insight across the entire organization- Evangelist of fact-based, consumer-centric decision making within PlayStation’s leadership teams- Driver of strategy within the Global Marketing organization, helping to build the world’s greatest gaming brand and promote innovation across our portfolio

- Leader of Consumer Insights for the United States, Canada, and Latin America, directing six research managers and analysts responsible for generating and synthesizing quantitative and qualitative data to support better business strategies- Champion of a more disciplined and holistic approach to consumer research and architect of new capabilities to help support that approach- Developer of numerous insight-driven frameworks and initiatives, defining how PlayStation segments the gaming consumer, tracks the health of gaming brands, measures the effectiveness of communications, and monitors engagement across all forms of gaming

- Leader of Primary Research team within Consumer Insights, managing three analysts focused on designing and implementing innovative, insightful research and strategic programs- Advocate for the gaming consumer, using data and insight to ensure PlayStation continues to meet their needs in an evolving marketplace

- Collaborator, coach, mentor, motivator, and manager of a team of exceptional brand strategists- Pioneer of new a reporting and analysis style that grew to define the Greenberg brand, translating complex research data into high quality, visual and consultative deliverables- Developer of new business, creating and winning opportunities to support new partners and expanding relationships with existing partners across multiple industry verticals

- Designer and manager of complex global market research projects, producing significant and actionable insights through advanced methodologies and high impact deliverables- Researcher and consultant, providing strategic and creative direction to a variety of clients with a focus on constructing innovative ideas and building inspirational brands- Relationship manager for key clients, driving growth in the areas of media, entertainment, and technology

- Provider of analytics and insights support across various departments of Apple Retail- Key member of team that launched Apple’s VoC (Voice of the Consumer) program

- Author of several programs and initiatives used for onboarding and training retail associates- Leader of consumer, market, and intelligence studies designed to improve customer experience

- Manager of the media campaigns for multiple clients, drafting press releases, pitching articles and events to media, conducting strategy meetings, and overseeing the intern program