Belong is a series C startup that vertically integrates all aspects of the long term home rental experience. Backed by Andreessen Horowitz, GGV Capital, and Battery Ventures. I led all product growth initiatives for Belong core experience which included top of funnel product changes all the way to middle funnel for our homeowners.

• Owned building a best-in-class discovery experience for the Wireless retail category. Our team built new features and customer experiences within Amazon’s Search for both desktop and mobile. • Developed feature roadmap strategy, presented to Directors and VP’s and ultimately adopted. • Established front-end/back-end user stories, technical requirements and KPIs.• Partnered across multiple cross-functional stakeholders (business, UX and engineering) to define mocks, strategic approach and goal prioritization.

Central owner of Apple’s premium shopping experience for the multi-billion-dollar US retail business. Partnered with business, UX, engineering, and international teams to deliver new features to enhance the Apple shopping experience on Amazon, includes improvements in product detail page, search experiences and merchandising strategies.o Developed feature roadmap strategy presented to Directors and VP’s and ultimately adopted.o Developed business requirement documents for key feature enhancements to clearly outline all business needs to engineering.o Collaborate with Apple on an optimized customer experience on Amazon.o Negotiated and managed brand marketing plans for Apple within the US.o Drafted, oversaw execution and analyzed customer survey resulting in adjustment of feature roadmap for Amazon’s iPhone program.o Partnered with central basket-building engineering team to test and launch new product attach features focused on contextualizing compatible product accessories to grow customer basket-size.

Led Alexa Skills US largest marketing channel in terms of reach and engagement. Oversaw three distinct email programs each focused on engaging Alexa Skills customers at different stages of their lifecycle.o Automated our acquisition email program improving send rates by 1,875 bps and drove ~4 hours per week in time savings across multiple resources. Led global implementation of these changes partnering with country marketing managers to influence adoption. o Improved Alexa skill engagement 30% - by running A/B testing that informed decision to focus more on categorizing skills and contextualizing their customer use case.o Partnered with tech to develop an email template that dynamically recommended Alexa Skills based on multiple personalization models. Utilized A/B testing in multiple global regions to identify if customers engaged strongly one way or another across our different personalization models. o Drafted an Alexa Skill selection guideline document formalizing how the consumer engagement team selects skills to be featured in all of our outbound marketing channels. o Pitched and launched a creative new way to help drive awareness and adoption of Alexa Skills via a Podcast. Owned all design and production elements for each episode including go to market strategy for the launch of the podcast.

Oversaw the category traffic and vendor marketing plans within the multi-billion-dollar Camera & Home Security business. o Developed and negotiated yearly marketing plans for 27 retail brands that generated over $15M in incremental profit.o Designed and led a Consumer Electronics (CE) wide deal event during Holiday 2017, resulting in $170M incremental revenue for (CE)o Set and monitored traffic strategy for Camera & Home Security businesses, analyzing progress weekly and monthly.o Drove 85M impressions, exceeding goal by +24% for social media traffic for Electronics Gift Guide event.o Reduced time spent on yearly marketing negotiations 50% by drafting a playbook for vendor managers across CE

Redesigned landing page for the Amazon Locker program to focus on defining service benefits and addressing potential customer resistance to adoption. Audited email marketing campaigns to recommended new content and targeting segments for future campaigns.

Worked with marketing team on the Discount & Loyalties portion of the business. Leveraged Google Analytics to audit all historic email marketing campaigns - recommended focusing on US subscribers resulting in 5% increase in campaign conversion versus EU subscribers. Via calculation of a Net Promoter Score from customer surveys influenced decision to pivot business development strategy that aligned more with customer expectations.