Part of the Sales team and responsible for developing and executing trade marketing strategies that align with the overall business objectives and enhance TRYFON TSERIOTIS brands image and visibility in the market. Develop trade marketing plans that support the sales goals and increase the market share and profitability of the Brands. Evaluate the effectiveness of the trade marketing activities and report on the results and insights. Additionally, negotiate and maintain relationships with key accounts customers. Daily communication with sales team in order to achieve targets and goals for every.

Forecasts and monitor sales in order to achieve monthly and yearly targets. Set yearly budgets, placing orders, developing marketing plans and reporting monthly sales. Plan promotion offers and launching new products to increase sales. Follow up and supervise the implementation of planned activities. Visit customers to supervise the merchandizing of the products and their overall store presentation. Monitoring social media daily, answer to customer’s feedback / complaints etc

Marketing Executive at DerliciousManaging the production of marketing materials, including leaflets, posters, flyers, etc, liaising with designers and printers, organising photo shoots, arranging the effective distribution of marketing materials, conducting market research, for example using customer questionnaires and focus groups, contributing to and developing, marketing plans and strategies, evaluating marketing campaigns, monitoring competitor activity.

I was in charge of the Marketing Department of the company. Some of my main duties were: Design and implementation of the marketing plan, being in contact with the advertising agency regarding the various advertising campaigns, the handling of the image of the company and Public Relations, preparing the reports after the advertising campaign and maintaining our website updated as well as social media pages. Identifying target markets and how best to reach them. Always making sure that campaigns meet their deadlines and run on budget. Moreover I was in contact with clients interested to buy/rent an apartment, house or office and arrange meetings with them. Also I was attending trade shows and conferences representing the Company. Also I was involved in the creation of electronic newsletters.

I was responsible for all the advertising and promotion actions of Louis Hotels in Cyprus & Greece market. I was making the marketing plan according with the budget we had for Louis Hotels. In my duties was to communicate with the advertising agencies for the creation of various brochures, flyers or campaigns regarding the hotels. Organising any event that has to do with the promotion of the hotels in Cyprus or Greece . Communication with reporters for various press trips, lunches or events. Also in my task was to create any items (operational & advertising items) that have to do with the hotels in cooperation with the advertising agency. Additionally I was responsible for the advertising & promotion of Mondo Complex. Again I was making the advertising plan of Mondo Complex, which was mostly via social media and online. Moreover I was updating the website of Mondo on a daily basis.

In my tasks was to write the press releases, speeches and advertising text for the company’s adverts. Also my responsibilities included handling sponsorships, the budget of the department and organizing the openings of the new stores or any other event the company may had. Also I was handling the updating of Zorbas’ website

Organizing training programmes in Cyprus and abroad, organizing the trainer’s trips. Also I was writing the press releases and articles regarding the company, doing the Media Plan and organized all the events the company had.