Evan Hoffman Email & Phone Number

Atlanta, Georgia, United States

• Expanded our customer base by 27% via product enhancements that improved our product-market fit for virtual events• Brought a new self-service product to market via Product-Led Growth strategies and owned the roadmap to grow customer acquisition 22%• Introduced new billing/pricing model for our 3 core sales-led products• Owned product backlog for 2 off-shore agile development teams; Worked with product, design, and engineering to gather business requirements, write user stories, and ensure the development teams stayed on track in sprints• Drove product roadmap for our webinar product using customer insights data and product usage anaytics from Mixpanel and Pendo

Greater Atlanta Area

• Managed multiple agile engineering teams to align product features with our roadmaps and increase product engagement of our 3 core sales-led products by 36%• Launched a new software product on our platform to enable event planners and marketers to collaborate with event speakers in advance of the event, saving event planners and marketers hundreds of hours of pre-event planning• Owned product roadmap and Go-To-Market strategy for new tiered offerings of our 3 core sales-led products• Worked with cross functional stakeholders to define product vision, business requirements, and resources needed to bring a digital product from 0 to 1

Wichita, Kansas Area

• Launched website for our Nylon Polymer business that generated leads that converted into $5MM sales in 8 months• Saved $105k in development costs by enhancing web platform for DYTEK brand using WordPress.• Assisted with multi-billion dollar business divestiture of the LYCRA brand by developing the product vision and creating a project plan for migration of Digital Marketing web-applications.• Enhanced the performance of development team by 33% by serving as product owner within a scrum team using agile methodologies• Leveraged Google analytics and Google Tag manager to track customer behavior on eCommerce websites

• Helped launch new STAINMASTER product line, Pet Protect Luxury Vinyl, including various system and integration updates to website, product database, and warranty system.• Enhanced experience and bolstered relationships with carpet dealers by providing excellent assistance in establishing new Stainmaster Link B2B portal.• Improved website visitor’s user experience by utilizing DNS and GeoIP routing.