Owner of product roadmaps based on customer/market analysis. Creator of go-to-market strategies for products based on data-driven decisions and feedback from cross-functional teams.Liaison between various business units, marketing, and IT to help deliver complete digital solutions. Experienced with both B2B and B2C marketing strategies and initiatives. Owner of project requirements and documentation, ensuring a valuable and productive partnership between business partners and IT.Communicate with marketing leaders and other stakeholders to understand business processes, and effectively work with IT agile scrum teams to see business demand come to life.I'm a principled, clear communicator and collaborator that can speak to business process, or technology and information architecture, adapting and translating as necessary.Utilize Product-Led Growth strategies to drive bottom line business growth. Track 'pirate' metrics via the PLG flywheel to increase customer acquisition, activation, revenue, and retention.