Evan Ross Email & Phone Number

Washington, DC, US

Alexandria, Virginia, US

• Worked directly with US-based and global project team leads on multinational energy clients to develop comprehensive advertising campaigns across multiple digital, out of home, and print vendors and provide input and.
• Helped oversee agency compliance with the client’s stated brand safety, ad fraud, and viewability guidelines by utilizing vendors such as Integral Ad Science and Moat.
• Worked with agency partners in the US and globally (UK, Canada, etc.) to produce ad reports for both internal and client-facing purposes and generate internal feedback on UX associated with ad services provided by.
• Tracked client finances through client-issued invoices and invoices paid out to vendors for advertising services rendered.

St. Louis, MO, US

• Served as a paid social media and digital specialist overseeing the planning, execution, optimization, and reporting for paid social media campaigns for FH DC’s client portfolio with a focus on clients in the.
• Advised FH senior leadership and executives across the agency on campaign strategy, budgeting, resourcing, and general timelines for paid social media campaigns for both existing clients as well as new business.
• Provided paid social media thought leadership and best practices to colleagues throughout the FH network to assist clients not directly serviced by FH DC.

Arlington, Virginia, US

• Worked with FP1's digital partners to develop comprehensive online advertising plans detailing campaign structure, strategy, targeting, timelines, and budgets for over 60 political, public affairs related, and.
• Led and managed an ad team of four associates and senior associates on digital operations
• Maintained relations with over 20 vendors including Google, Facebook, Hulu, Pandora, The Washington Post, Undertone, GroundTruth, Twitter, and others to negotiate CPMs for inventory and coordinate the launch of.
• Introduced digital ad platforms and vendors such as Google DoubleClick Campaign Manager and GroundTruth to FP1
• Ran $16 million in online advertising campaigns that generated over 1 billion ad impressions for clients through Google DBM/DCM, Google AdWords, Facebook Ads Manager, and other DSPs and through vendors such as Hulu and.
• Built out FP1’s digital advertising reporting templates and reviewed and approved all internal staff and external client reports

Washington, DC, US

• Worked with account managers and directors to design and implement advertising campaigns for political and non-political clients through Facebook Power Editor, Google DoubleClick, AdWords and other programmatic DSPs
• Compiled weekly and daily advertising reports detailing ad performance on various digital platforms
• Monitored budget pacing and ad spends through various databases to ensure campaigns finished within budget
• Researched and identified trends in advertising platforms to determine the most effective means of delivering ads to audiences

Arlington, Virginia, US

• Compiled over 150 rental email lists for clients by designing algorithms to target desired audiences of donors and non-donors
• Created tags and reports in Salesforce databases to categorize and organize voter data for scheduled and immediate email blasts
• Identified and scrubbed invalid voter data to maximize delivery rate for emails and campaign contributions for clients
• Produced daily web traffic and email donation reports for more than 50 clients, including then-Rep. Paul Ryan, the Republican National Committee, and Speaker John Boehner detailing number of unique visitors, page.

Arlington, Virginia, US

• Produced daily web traffic reports for over 35 clients, including Sen. Marco Rubio and Rep. Joe Heck, detailing number of unique visitors, page views, and other metrics
• Analyzed and monitored the effects of social media posts, email blasts, and press releases on web traffic for clients
• Compiled weekly Google Analytics reports covering web visitor location, contributions, and length of time spent on websites

Chapel Hill, NC, US

• Worked for Dr. Frank Baumgartner, Richard J. Richardson Distinguished Professor of Political Science
• Collected data on the socioeconomic and immigration status of defendants in death penalty cases
• Studied the effect of these characteristics on the application of the U.S. death penalty from 1960-2009
• Designed codes to filter articles pertaining to race, gender and poverty in ProQuest Newspaper databases
• Studied the effects of words pertaining to socioeconomic and immigration status used by print publications on public sentiment toward welfare spending on behalf of the U.S. government and government spending since 1960