Evan Ross's Location
Washington, District of Columbia, United States, United States
Evan Ross's Contact Details
Evan Ross work email
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Evan Ross personal email
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Evan Ross phone numbers
About Evan Ross
12 year paid media and digital advertising veteran with a background in politics, having worked within verticals ranging from energy to pharmaceuticals, among others. North Carolina born, raised, and educated, but DC based.
Evan Ross Work Experience Details
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Director Of MediaThis January May 2024 - PresentWashington, Dc, Us -
Digital Advertising And Marketing ConsultantFreelance Dec 2023 - May 2024
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Director, Paid Media StrategyPurple Strategies May 2021 - Nov 2023Alexandria, Virginia, Us•Worked directly with US-based and global project team leads on multinational energy clients to develop comprehensive advertising campaigns across multiple digital, out of home, and print vendors and provide input and feedback on content development and creation.•Helped oversee agency compliance with the client’s stated brand safety, ad fraud, and viewability guidelines by utilizing vendors such as Integral Ad Science and Moat.•Worked with agency partners in the US and globally (UK, Canada, etc.) to produce ad reports for both internal and client-facing purposes and generate internal feedback on UX associated with ad services provided by various vendors.•Tracked client finances through client-issued invoices and invoices paid out to vendors for advertising services rendered. -
Managing SupervisorFleishmanhillard Dec 2018 - Apr 2021St. Louis, Mo, Us•Served as a paid social media and digital specialist overseeing the planning, execution, optimization, and reporting for paid social media campaigns for FH DC’s client portfolio with a focus on clients in the healthcare, energy, technology, and defense verticals.•Advised FH senior leadership and executives across the agency on campaign strategy, budgeting, resourcing, and general timelines for paid social media campaigns for both existing clients as well as new business prospects.•Provided paid social media thought leadership and best practices to colleagues throughout the FH network to assist clients not directly serviced by FH DC. -
Director Of Digital AdvertisingFp1 Strategies, Llc Oct 2015 - Nov 2018Arlington, Virginia, Us• Worked with FP1's digital partners to develop comprehensive online advertising plans detailing campaign structure, strategy, targeting, timelines, and budgets for over 60 political, public affairs related, and corporate clients• Led and managed an ad team of four associates and senior associates on digital operations• Maintained relations with over 20 vendors including Google, Facebook, Hulu, Pandora, The Washington Post, Undertone, GroundTruth, Twitter, and others to negotiate CPMs for inventory and coordinate the launch of targeted digital campaigns• Introduced digital ad platforms and vendors such as Google DoubleClick Campaign Manager and GroundTruth to FP1• Ran $16 million in online advertising campaigns that generated over 1 billion ad impressions for clients through Google DBM/DCM, Google AdWords, Facebook Ads Manager, and other DSPs and through vendors such as Hulu and Pandora• Built out FP1’s digital advertising reporting templates and reviewed and approved all internal staff and external client reports -
Digital Data AnalystCraft | Media/Digital Mar 2014 - Sep 2015Washington, Dc, Us• Worked with account managers and directors to design and implement advertising campaigns for political and non-political clients through Facebook Power Editor, Google DoubleClick, AdWords and other programmatic DSPs• Compiled weekly and daily advertising reports detailing ad performance on various digital platforms• Monitored budget pacing and ad spends through various databases to ensure campaigns finished within budget• Researched and identified trends in advertising platforms to determine the most effective means of delivering ads to audiences -
Data Science & Research CoordinatorTargeted Victory Aug 2013 - Mar 2014Arlington, Virginia, Us• Compiled over 150 rental email lists for clients by designing algorithms to target desired audiences of donors and non-donors• Created tags and reports in Salesforce databases to categorize and organize voter data for scheduled and immediate email blasts• Identified and scrubbed invalid voter data to maximize delivery rate for emails and campaign contributions for clients• Produced daily web traffic and email donation reports for more than 50 clients, including then-Rep. Paul Ryan, the Republican National Committee, and Speaker John Boehner detailing number of unique visitors, page views, as well as other metrics -
Analytics InternTargeted Victory May 2013 - Aug 2013Arlington, Virginia, Us• Produced daily web traffic reports for over 35 clients, including Sen. Marco Rubio and Rep. Joe Heck, detailing number of unique visitors, page views, and other metrics • Analyzed and monitored the effects of social media posts, email blasts, and press releases on web traffic for clients• Compiled weekly Google Analytics reports covering web visitor location, contributions, and length of time spent on websites
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Research AssistantUnc-Chapel Hill Department Of Political Science Aug 2012 - Jun 2013Chapel Hill, Nc, Us• Worked for Dr. Frank Baumgartner, Richard J. Richardson Distinguished Professor of Political Science• Collected data on the socioeconomic and immigration status of defendants in death penalty cases • Studied the effect of these characteristics on the application of the U.S. death penalty from 1960-2009• Designed codes to filter articles pertaining to race, gender and poverty in ProQuest Newspaper databases • Studied the effects of words pertaining to socioeconomic and immigration status used by print publications on public sentiment toward welfare spending on behalf of the U.S. government and government spending since 1960
Evan Ross Skills
Political Campaigns
Ap Style
Politics
Social Media
Research
Blogging
Political Communication
Public Policy
Policy Analysis
Strategic Communications
Google Analytics
Data Analysis
Editing
Fundraising
Press Releases
Evan Ross Education Details
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University Of North Carolina At Chapel HillArt History Minor
Frequently Asked Questions about Evan Ross
What company does Evan Ross work for?
Evan Ross works for This January
What is Evan Ross's role at the current company?
Evan Ross's current role is Director of Media at This January.
What is Evan Ross's email address?
Evan Ross's email address is ev****@****ard.com
What is Evan Ross's direct phone number?
Evan Ross's direct phone number is +170468*****
What schools did Evan Ross attend?
Evan Ross attended University Of North Carolina At Chapel Hill.
What are some of Evan Ross's interests?
Evan Ross has interest in Unc Basketball, Debate, Languages, Politics, Economics, Running, Travel, Art History.
What skills is Evan Ross known for?
Evan Ross has skills like Political Campaigns, Ap Style, Politics, Social Media, Research, Blogging, Political Communication, Public Policy, Policy Analysis, Strategic Communications, Google Analytics, Data Analysis.
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