Lead digital strategy and operations for school & office product portfolio

Lead business analytics, financial planning, and supply chain operations across 4 merchandise categories and 15+ regional suppliers; serve as lead planner and guide 3+ junior team membersDrive critical growth initiatives by collaborating with stakeholders across the organization and analyzing extensive proprietary data to develop actionable insights for leadership; achievements include 500-store capital investment strategy with estimated 20% ROI, and clearance program rollout across 4000 stores with bespoke forecasting tool to track program savingsExecuted comprehensive modular process enhancements across key supply base, including rigorous forecasting and reporting practices, to uncover new efficiencies; reduced average inventory 15% and waste 5.5% while boosting margin rate 279 bps and delivering incremental profit dollarsReinvented vendor-managed merchandising program, allocating funds across 3900 stores and partnering cross-functionally to drive successful execution; employed novel financial modeling techniques to devise new pay-for-performance system, delivering an estimated 20% yearly cost savings Championed LGBTQ+ MBA recruiting across merchandising organization to grow talent pipeline, partnering cross-functionally to coordinate outreach, conduct interviews, and manage presence at 3-day conference

Led omnichannel financial planning and analysis across 4 merchandise categories; achieved yearly sales growth of 20% and exceeded profit plan by $12MSpearheaded tailgate season strategy from inception to execution, leading a cross-functional team to curate and forecast 50-item assortment, chase $30M additional product from suppliers, drive replenishment across 900 stores, and craft bespoke financial reporting; achieved 17% sales growth YoY, $36M beat to plan, and received merchandising award for exemplary workAppointed to cross-functional taskforce planning prominent dotcom event; partnered with merchant teams across 4 business units to forecast 2500+ items and developed $45M profit investment plan for senior leadership Overhauled monthly financial review process, including development of new Excel reporting tool, to ensure consistency across 8 merchant desks and save 200+ hours in excess work yearly

Crafted item selection framework for consumer goods feature program by engaging key stakeholders and analyzing item-level sales data to drive incremental sales; built Excel implementation tool to enable merchant adoption.

Directed national marketing and sales enablement for flagship elementary mathematics curriculum at global educational publisher, garnering 30%+ market share; pioneered creative new sales initiatives like digital sampling and marketing automation, driving 14% pipeline growthTransformed multichannel content-generation engine through partnerships with thought leaders and multiple internal teams; orchestrated proof-of-concept and go-to-market strategy for digital education product, experimental digital campaigns, and branding video produced within shoestring budget

Championed product marketing and sales enablement as first full-time marketing hire at venture-backed while-label mobile payments startup Paydiant acquired by PayPal for $300M in 2015; received Golden Envelope Award for significant contributions to communications surrounding acquisition including development of press kits, office signage, and presentations

Business development and content marketing for global innovation and design consultancy

Print and digital design for Crayola, Reebok, new business

Account management for Sherwin-Williams, new business

Brand marketing and design for the theme park