Evan Weisenfeld's Location
Greater Boston, United States, United States
Evan Weisenfeld's Contact Details
Evan Weisenfeld work email
- Valid
- Valid
- Valid
- Valid
Evan Weisenfeld personal email
n/a
Evan Weisenfeld phone numbers
About Evan Weisenfeld
Data-driven marketing executive with a strong background in multi-channel strategies, digital transformation, and customer acquisition across B2B and B2C sectors. Proven ability to build and lead high-performing global teams while executing innovative, scalable strategies that drive revenue growth and strengthen brand presence. Expert in aligning marketing with business objectives and collaborating across sales, product, and customer success to deliver results that exceed goals and create a competitive edge for forward-thinking, customer-focused organizations. Expertise in leading cross-functional teams across diverse industries, including Higher Education, EdTech, Travel, and Ecommerce. Strong focus on pursuing new skills and leveraging emerging technologies and trends to implement cutting-edge, effective strategies.Core Competencies: ➣ Strategic Marketing Leadership & Vision ➣ Demand Generation & Pipeline Growth ➣ Brand Development, Positioning, PR ➣ Go-To-Market Strategy & Execution ➣ Customer Marketing & Retention ➣ Product Marketing ➣ Data Driven Marketing & Analytics ➣ Team Leadership & Development ➣ Budget & Resource Management ➣ Innovation & Industry Thought LeadershipTechnical Skills ➣ CRM & Marketing Platforms: HubSpot, Marketo, Salesforce, Slate ➣ Analytics & Data: Google Analytics, Tableau, Looker Studio ➣ Project Management: Asana, Monday.com, Smartsheet ➣ Creative & Automation Tools: Adobe Creative Suite, Zapier, Microsoft Office
Evan Weisenfeld's Current Company Details
Evan Weisenfeld Work Experience Details
-
Chief Growth OfficerCareer-BondBoston, Ma, Us
-
Senior Vice President, MarketingCore Education 2023 - 2024Alexandria, Virginia, UsCore Education works with colleges and universities to help implement business model transformation for schools looking for ways to sustain and grow their institution. I Led a 17-member Marketing team, with eight direct reports, providing marketing consulting and execution services to elevate the brand presence and drive enrollment initiatives across two dozen higher education institutions. Delivered significant performance improvements through data-driven insights, new solutions, and strategic partnerships. ➣ Marketing Strategy & Execution: Served as strategic marketing lead on over a dozen higher education institution marketing effectiveness studies, recommending and executing improvements that boosted enrollment marketing efficiency and reduced cost-per-enrollment. ➣ Demand Generation & Customer Marketing: Spearheaded paid media, organic content (SEO), email, events, print materials, webinars, and SMS campaigns to enhance student lead generation and enrollment for 14 institutions, reducing cost-per-click for paid campaigns while improving engagement at each stage of the enrollment funnel. ➣ Communications & PR: Improved brand reputation and stakeholder engagement through media relations, PR, social media efforts, and crisis communications planning. Implemented tools for monitoring and reporting. ➣ Automation, Operations, Leadership: Implemented new platforms and processes to drive internal efficiency, improve outcomes, and enable the team to better perform their jobs. Improved employee satisfaction and retention with zero turnover. ➣ Data Driven Marketing & Analytics: Oversaw development of reporting dashboards, performance calculators, and dynamic spreadsheets to enable cost analysis and conversion improvement reporting. Utilized data to improve ROI and ROAS for demand generation campaigns. -
Vice President, GrowthThe National Society Of Collegiate Scholars 2020 - 2023Washington, Dc, UsNSCS is a collegiate honor society, providing programs and services to exceptional students. I Led teams across acquisition, engagement, onboarding, customer success, operations, program development, engineering, business development, and eCommerce, remaining personally engaged in each area’s strategy and execution. Held full P&L responsibility, served on the executive team, and regularly presented to the board. ➣ Go-To-Market Strategy & Execution: Launched a tiered membership model with new program benefits and an on-demand ecommerce platform, increasing premium memberships and average revenue per member, merchandise sales and scholarship funding . ➣ Operational Optimization: Introduced HubSpot CRM and other platforms, reducing technology costs and improving user engagement and retention. ➣ Strategic Marketing Leadership & Vision: Leveraged AI tools for SEM, social media, SEO, and chatbots, boosting conversions and engagement. ➣ Data Driven Marketing & Analytics: Built HubSpot dashboards to provide insights into campaign performance with marketing attribution tracking; Leveraged data from A/B testing to improve overall outcomes saving direct mail budget while improving direct mail enrollment conversion. ➣ Innovation & Thought Leadership: Spearheaded initiatives by producing webinars on trending topics, crafting engaging content to maximize member benefits, and introducing new, impactful membership offerings that enhanced member value and industry presence. Saw member satisfaction survey scores improve year over year. ➣ Demand Generation & Pipeline Growth: Built a comprehensive B2B partnership program that managed the full pipeline—from outbound marketing and lead gen through to pipeline management and closing deals all through HubSpot. ➣ Corporate Strategy and M&A: Worked with leadership team to enhance go-to-market strategy and worked on M&A efforts for potential merger opportunity. -
Senior ConsultantAxess Consulting Group 2006 - 2023Established a boutique consulting firm offering sales and marketing services for clients in Higher Education, EdTech, Travel, Financial Services, and Loyalty Programs. Successfully develop proposals and provide consulting services to drive revenue growth. ➣ Go-To-Market Strategy & Execution: Developed business plan and marketing strategy for EdTech program sponsorship and partnership offering. Assisted UK-based EdTech company as first U.S. sales representative. ➣ Strategic Marketing Leadership & Vision: Chief Loyalty Officer for start-up loyalty program; provided consulting, revenue modeling, strategy development, and user experience planning. ➣ Go-To-Market Strategy: 24-month consulting project as fractional Chief Marketing Officer (CMO) for membership-based affinity program in the gambling industry. Developed loyalty strategy, member acquisition and member engagement communications. ➣ Marketing Strategy: Developed business analysis for an affiliate marketing program for a home-furnishings retailer. Helped the company decide on overall viability of the program and the best pricing strategy. ➣ Go-To-Market Strategy: Conducted loyalty program consulting including marketing, business development and technology needs for a start-up education rewards program.
-
Head Of Sales & MarketingU.S. News Global Education 2017 - 2020USNGE was a joint venture between U.S. News & World Report and Shorelight with the goal of building a platform to support colleges and universities with their international student recruitment efforts. I Oversaw marketing and sales strategy with P&L responsibility for a new joint venture company, successfully launching higher education solutions for B2B and B2C markets. ➣ Go-To-Market: Helped develop and launch the go-to-market plan and product offering, conducting primary and secondary market research and product market fit analysis. ➣ Demand Generation & Pipeline Growth: Exceeded lead targets through acquisition marketing and content initiatives. Built B2B pipeline with outbound marketing and lead generation from scratch, managing sales funnel, tracking, and reporting through customized Salesforce implementation. ➣ Product Marketing: Generated new revenue for B2B SaaS lead gen solution, surpassing first year targets. ➣ Brand Development & Positioning: Led the end-to-end brand development, creating a distinct brand identity and strategic positioning that captured market attention and drove early customer engagement. ➣ Team Leadership: Established and scaled a cross-functional team from scratch, recruiting, onboarding, and managing a fully-virtual global team to meet dynamic startup demands and deliver on strategic goals.
-
Vice President, Strategic PartnershipsPlatformq Education 2014 - 2017Needham, Massachusetts, UsPQE provided a SaaS solution to colleges and universities to help them drive student recruitment and engagement as part of the recruiting effort. I Developed and led a strategic B2B partnerships program for, securing high-profile alliances, generating new revenue streams, and consistently exceeding quarterly growth targets. ➣ Product Strategy & Revenue Growth: Launched B2B SaaS products, increasing revenue through targeted product strategy and user experience enhancements. ➣ Key Partnerships: Secured high-impact partnerships with the U.S. Department of Defense, National Honor Society, and The Princeton Review. ➣ Product Marketing: Developed and executed targeted product marketing strategies to promote our SaaS partnership offering, crafting messaging, sales enablement materials, and go-to-market campaigns that drove new business and positioned the solution as essential within the B2B space. ➣ Business Development: Exceeded quarterly partner goals by establishing new partnerships annually, expanding reach and revenue potential. -
Head Of SalesCheapflights Media (Usa) Inc. 2010 - 2012Cheapflights was a travel destination site that promoted various travel offerings including flights, hotels, car rentals, and vacations. I Managed the online advertising sales team of seven across North American market (U.S. and Canada). Drove sales management process and played hands-on role opening doors and closing deals. -
Senior Vice President Of Strategic Partnerships & Business DevelopmentUpromise, Inc. 2007 - 2010El Segundo, California, UsProvided strategic direction to team of four sales and four partner managers leading marketing, account management, project management, and customer success for the Upromise membership program. Developed new scalable retail marketing campaigns to improve member acquisition, engagement, retention and lifetime value metrics. Full client ownership and P&L responsibility. Promoted from Vice President, Partner Management in 2007. -
Vice President, Partner DevelopmentUpromise, Inc. 2003 - 2007El Segundo, California, UsOwned client relationship building, relationship development, and partnership management initiatives for the offline business unit for Upromise’s College Savings Program. Held full client ownership and P&L responsibility for key partners. Developed marketing programs to drive member usage.
-
Vice President Interactive MarketingFidelity Investments 2000 - 2001Boston, Ma, UsManaged a 30-person group, within the Fidelity Advertising Agency, providing integrated marketing services, creative design, content development, and Web site creation to internal business units. -
Managing DirectorMrm 1997 - 2000New York, Ny, UsHelped create and launch Zentropy Partners, a $100 MM, 700-person consulting agency. Duties included oversight of sales and business development, marketing, branding, customer analysis, creative work, strategic consulting, office P&L, financial forecasting, hiring and the staff development of two regional offices with over 70 people. Originally part of the Shandwick Interactive team, a division of Weber Shandwick. The group was spun off and became part of Zentropy Partners which was later absorbed in MRM, McCann Relationship Marketing.
Evan Weisenfeld Skills
Online Advertising
Lead Generation
Strategic Partnerships
Marketing Strategy
Strategy
New Business Development
Integrated Marketing
Business Development
Start Ups
Advertising
Leadership
Online Marketing
Marketing
Marketing Communications
Management
Social Media Marketing
Account Management
Market Research
Web Analytics
Loyalty Marketing
Advertising Sales
Multi Channel Marketing
B2b Marketing
Digital Strategy
Marketing Management
Internet Strategy
Marketing Research
Crm
Superior Client Service
Online Lead Generation
Contract Negotiation
Sales And Marketing Leadership
Affiliate Marketing
E Commerce Consulting
Non Profits
Nonprofits
Customer Engagement
Customer Monetization
Loyalty Technology Platform
Customer Analytics
Corporate Gift Cards
Loyalty Strategy
Building Customer Loyalty
Customer Loyalty Management
Value Exchange
Value Exchange Optimization
Customer Insight
Ppc
Analytics
E Commerce
Digital Marketing
Social Media
Search Engine Optimization
Customer Acquisition
Business Strategy
Sales Management
Go To Market Strategy
Email Marketing
Strategic Planning
Digital Media
Strategic Content Development
Pipeline Management
Inbound Marketing
Project Management
Evan Weisenfeld Education Details
-
Uc San DiegoCommunication
Frequently Asked Questions about Evan Weisenfeld
What company does Evan Weisenfeld work for?
Evan Weisenfeld works for Career-Bond
What is Evan Weisenfeld's role at the current company?
Evan Weisenfeld's current role is Chief Growth Officer.
What is Evan Weisenfeld's email address?
Evan Weisenfeld's email address is ev****@****hts.com
What is Evan Weisenfeld's direct phone number?
Evan Weisenfeld's direct phone number is +150874*****
What schools did Evan Weisenfeld attend?
Evan Weisenfeld attended Uc San Diego.
What are some of Evan Weisenfeld's interests?
Evan Weisenfeld has interest in Science And Technology, Education.
What skills is Evan Weisenfeld known for?
Evan Weisenfeld has skills like Online Advertising, Lead Generation, Strategic Partnerships, Marketing Strategy, Strategy, New Business Development, Integrated Marketing, Business Development, Start Ups, Advertising, Leadership, Online Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial