Senior Creative Director
CurrentAs the Senior Creative Director at ParsonsKellogg, I manage our digital and e-commerce properties, optimize campaigns with external advertising agencies, and ensure the accuracy of our Google Shopping Feeds. My role includes overseeing internal creative marketing efforts, leading SEO strategy, and creating photography and video content for our websites and marketing collateral. In 2023, I led a major tech stack transition to a headless architecture, enhancing our internal user experience. I am… Show more As the Senior Creative Director at ParsonsKellogg, I manage our digital and e-commerce properties, optimize campaigns with external advertising agencies, and ensure the accuracy of our Google Shopping Feeds. My role includes overseeing internal creative marketing efforts, leading SEO strategy, and creating photography and video content for our websites and marketing collateral. In 2023, I led a major tech stack transition to a headless architecture, enhancing our internal user experience. I am also responsible for UX/UI designs for the e-commerce front end and oversee the creative production team, ensuring high-quality proofs, mockups, and production-ready vector art. Show less
