• Developed revenue growth plan for desktop print market –analyzed forecast & competitor spend data to develop event-based marketing strategies and product roadmap; presented recommendations to CEO & VP team to get buy-in for 2x investment • Conducted print market assessment via 30+ stakeholder interviews & data analysis to evaluate market dynamics and pain points; performed bottoms-up revenue growth model to enable data-driven reassessment of departmental revenue projections• Created… Show more • Developed revenue growth plan for desktop print market –analyzed forecast & competitor spend data to develop event-based marketing strategies and product roadmap; presented recommendations to CEO & VP team to get buy-in for 2x investment • Conducted print market assessment via 30+ stakeholder interviews & data analysis to evaluate market dynamics and pain points; performed bottoms-up revenue growth model to enable data-driven reassessment of departmental revenue projections• Created brand defense plan encompassing shifting marketing dollars and reimagining personnel roles to safeguard market share against competitor encroachment; pitched to CEO & VP team to align with company objectives to retain market share Show less

Numerator is a B2B SaaS platform providing market research data for consumer spending.Product Strategy and Design Thinking• Optimized product experience by conducting interviews with clients, sales, and engineering teams to collect user feedback & customize platform experience on a per-user basis; improved process led to 5x growth in users • Developed training process for onboarding new users through interactive platform navigation sessions, reporting feedback to product team… Show more Numerator is a B2B SaaS platform providing market research data for consumer spending.Product Strategy and Design Thinking• Optimized product experience by conducting interviews with clients, sales, and engineering teams to collect user feedback & customize platform experience on a per-user basis; improved process led to 5x growth in users • Developed training process for onboarding new users through interactive platform navigation sessions, reporting feedback to product team and reducing onboarding time for new users by 50%• Streamlined workflow by optimizing online chat tool for enhanced client engagement & efficiency; decreased wait times 33% & saved 4,000 hours annually by transitioning clients onto tool with 100% client satisfaction in personal engagementsData Analysis and Strategic Thinking• Analyzed consumer spending market research data,, delivering new product launch, advertising spend, and brand defense recommendations in presentations to stakeholders; exceeded goals by growing main client’s contract dollars by over • Delivered brand expansion strategy via customer segmentation, brand perception surveys & competitor sales analysis; led to 2 client contracts worth $200k+ • Designed initial strategy to grow FinServ clients with webinars & IPO case studies, , increasing client engagement 5xCross-Functional Leadership and Stakeholder Management• Owned 7 client consulting relationships with 50+ brand managers, sell-side analysts & C-suite executives, by coordinating multi-team meetings, managing projects & devising growth plans, renewing contracts worth $1.5M+• Mentored 3 analysts and 2 interns through weekly coaching sessions; both interns converted full-time & 2 analysts promoted• Co-authored with marketing team reports on Covid-19’s impact on QSR & CPG, leading to establishment of Covid-based spending webinars with FinServ clients and increasing 2x company citations in FinServ analyst reports Show less

• Launched a revamped Fantasy Sports app, conducting user interviews and prioritizing features with product and engineering team; increased unique monthly users by more than 75% and drove over 3x more downloads than competitor’s apps • Managed on-site marketing team to launch first Fantasy Football Marathon; acquired 1.7M users, exceeding goal by 70%• Researched statistics, built graphics and wrote scripts for SportsCenter and First Take, increasing YoY ratings by 25%• Collaborated… Show more • Launched a revamped Fantasy Sports app, conducting user interviews and prioritizing features with product and engineering team; increased unique monthly users by more than 75% and drove over 3x more downloads than competitor’s apps • Managed on-site marketing team to launch first Fantasy Football Marathon; acquired 1.7M users, exceeding goal by 70%• Researched statistics, built graphics and wrote scripts for SportsCenter and First Take, increasing YoY ratings by 25%• Collaborated cross-departmentally through research and analysis of key storylines for MLB’s first-ever London Series; ESPN’s cross-platform coverage culminated in the league’s most-watched game on cable that season (2+ million viewers) Show less

• Researched and logged college football gameplay data for future use by the NCSA's apps• Collaborated with team members to enhance the app's presentation, as well as larger company efforts

• Launched a revamped Fantasy Sports app, conducting user interviews and prioritizing features with product and engineering team; increased unique monthly users by more than 75% and drove over 3x more downloads than competitor’s apps • Managed on-site marketing team to launch first Fantasy Football Marathon; acquired 1.7M users, exceeding goal by 70%

• Produced and edited original content via WordPress by utilizing press access for isportsweb.com• Researched trending storylines and investigated multiple sports teams in order to develop in-depth stories

• Analyzed sales and workflow operations and updated web pages via MS Excel, Salesforce, and Google Sheets• Contacted potential clients, provided research & and analysis on the marketplace, & scheduled client meetings

• Increased app downloads by 90% through promotions• Marketed the NCSA’s flagship app through social media and ran the NCSA Facebook page• Created new content & communication methods for the company and helped facilitate the acquisition of sponsors

Collaborated with the staff on pre and post production work. Assisted in setting-up special events.Partnered with other members of the production team to create product training videos that were posted on the company website to enhance the user experience. Completed pre-production work for merchandise photo shoots, which contributed to an increase in the department’s productivity. Additionally, assisted in the retail department for setting up special events and assisting customers.

Researched potential clients and competitors to identify new business opportunities. Analyzed financial and sales data and shared findings with the management team. Observed interactions between business partners and clients. Assisted with warehouse operations. Conducted extensive market research in advance of a large licensing expo, which enhanced management’s ability to expediently reach new customers. Identified and implemented new warehousing techniques that significantly improved… Show more Researched potential clients and competitors to identify new business opportunities. Analyzed financial and sales data and shared findings with the management team. Observed interactions between business partners and clients. Assisted with warehouse operations. Conducted extensive market research in advance of a large licensing expo, which enhanced management’s ability to expediently reach new customers. Identified and implemented new warehousing techniques that significantly improved efficiency. Show less

• Compiled information on local high school football teams in advance of the season• Operated the high school football scoreboard on AJC.com and interviewed coaches for postgame information