Evan Kennedy Email & Phone Number

Culver City, Ca, Us

• Tasked with leading the comprehensive rebrand of Crunchyroll’s high-profile consumer brand, including all visual, sonic, and creative elements.─ Directed cross-functional teams and collaborated with local and international partners, internal stakeholders, creative and strategy teams, and leadership to successfully launch the new consumer-facing brand.─ Directed the execution of key creative assets, including a new logo, custom visual mnemonic, sonic branding, original font, custom backgrounds and textures, and original manga artwork, ensuring timely delivery within budget and exceeding creative standards.• Produced and rolled out high-impact launch videos, design templates, and a new 150+ page brand guidelines deck covering all aspects of the brand’s visual and strategic direction.─ Oversaw the production and delivery of tens of thousands of new brand assets to replace outdated creative across all major touchpoints, including social media, e-commerce, marketing channels, etc.• Led the coordination of a complex, multi-territory rebranding effort to ensure seamless implementation of the new brand across the company’s product lines, social platforms, marketing efforts, and news channels.• Forecasted resourcing needs and managed budgets for creative production, ensuring that all projects were delivered on time and within financial constraints.

Los Angeles, California, Us

Directed daily operations while leading teams and driving marketing growth initiatives. Oversaw a 20+ employee operation, including 10 direct reports. Enhanced brand identity and drove business growth by spearheading successful marketing initiatives. Achieved top 500 global website ranking by Q1 of 2022, increasing site visits by 200x. Cultivated strategic global partner and vendor relationships. Developed RFSs, and negotiated large-scale contracts.

Los Angeles, Ca, Us

Directed domestic and international marketing campaigns for key client, Apple Inc.; drove brand/strategy enhancement efforts for Apple products and overall company brand. Oversaw cross-functional project teams of 20-50+. Managed multi-million-dollar budgets. Led large-scale negotiations and managed/cultivated production vendor and partner relationships. Delivered outstanding results, collaborating with cross-functional divisions to significantly increase Apple’s audience engagement and optimize creative talent/productivity.

Los Angeles, Ca, Us

Huntington Beach, Ca, Us

Directed full-cycle projects, from website pre-production ideation/conception through completions, for key client, Hyundai Motor America. Managed multi-million budgets.Led highly-productive and collaborative cross functional team of direct reports across various business lines. Enhanced Hyundai’s customer engagement and brand experience by developing and managing innovative strategy and execution of new mobile platform/app that was launched in various markets and is still in use today.

Austin, Texas, Us

Directed large-scale digital projects for enterprise clients, including Wilson Baseball and PEAK Antifreeze & Motor Oil. Led full-cycle projects from website pre-production ideation through timely completions. Managed teams of freelancers and producers to successfully develop high-impact creative advertising campaigns.

Costa Mesa, California, Us

Led team of associate interactive producers to create and execute brand-centric strategies for large clients such as YouTube, American Express, GE, Saban Brands, AARP, and other enterprise companies. Oversaw multi-million-dollar campaigns.

Oversaw a high-performing dynamic team of associate interactive producers, spearheading large-scale marketing campaigns, and directing the production of digital, live-action, and animated video content. Managed key client relationships with Apple, Nestel, Namco, Yamaha, Nissan, Office Depot and other large corporate enterprises.

Us

Promoted within 6-months from Account Coordinator to Assistant Account Executive. Delivered a 300% increase in key client’s daily website visits while driving product/brand awareness for a diverse client portfolio.

• Conversation and grammatical instruction for Japanese English speaking students

Austin, Tx, Us

• Planned and developed various landing pages and microsites for new products, events, and marketing efforts• Developed interactive virtual tour of product lines

Shinjuku-Ku, Tokyo, Jp

• Awarded Outstanding Teacher of the Month out of over 500 teachers – October 2005• Conversation and grammatical instruction for Japanese English speaking students• Caring for the well-being of the students and for their educational satisfaction

Austin, Tx, Us

• Generated 55 – 100 daily contacts to Pre-Qualify for the Sales team• Developed new prospective clients resulting in numerous qualified leads that generated over $300,000 in six months

B.A., Comparative Literature

Advertising