Evan Paul Email & Phone Number

Greensboro, Nc, Us

Alpenglow Marketing Consultants is the smart choice for B2B technology companies seeking to elevate their marketing programs and drive revenue growth in unique markets. Unlike other agencies or firms, Alpenglow stands out as the sole consultancy offering trusted, pragmatic go-to-market or product launch marketing strategies. With over 20 years of experience, our trusted and experienced professionals deliver unparalleled expertise to help you achieve your business objectives.

Lakewood, Colorado, Us

Managed all digital marketing channels, tools, and best practices, including SEO, SEM, content marketing, email marketing, and social media, to create 160K website users, 2.4K product trials, 200 Marketing Qualified Leads (MQLs), and 120 e-commerce transactions monthly.Led the development and execution of strategic, comprehensive marketing strategies to support company goals of 20% revenue growth year-over-year and drive customer growth for the three streaming services.Directed demand generation and lead management through demand gen tactics, nurturing, and pipeline management to drive both qualified, "hand-raising" leads to sales as well as e-commerce sales, driving customer acquisition and revenue growth with no outside sales.Conducted market research, analyzed trends, leveraged marketing data, and executed continual testing to inform marketing campaigns, decisions, and strategies.Planned and executed successful go-to-market (GTM) strategies for the launch of multiple streaming products and services as well as entering new segments.Provided strong leadership in building, mentoring, coaching, and managing a high-performing marketing team of 11 employees, while fostering a collaborative and empathetic environment.Owned all Product Marketing efforts, including managing all product launches, competitive analysis, positioning, messaging, and sales enablement activities, ensuring a single, effective message across all channels and teams.Fostered cross-functional collaboration by working closely with Sales, Product Management, Customer Support, and Finance to ensure alignment, gain workflow efficiencies, and achieve business objectives.

Lakewood, Colorado, Us

Orchestrated successful launch for four new products, utilizing all marketing vehicles available to expand market share and generate revenue while meeting deadlines and exceeding stakeholder expectations.Directed the full marketing project lifecycle throughout research and development, conceptual planning, schedule management, and final implementation preparing marketing copy and other collateral in alignment with company goals.Analyzed marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.Spearheaded the creation of a tiered launch template, safeguarding proper allocation of launch resources and streamlining operations.Demonstrated astute cross-functional communication skills while building strategic relationships with vendors, advertising agencies, and industry partners while maintaining company reputation and positive image across markets served.

Denver, Co, Us

Operated as marketing director of Videoconferencing Managed Services provider, effectively stabilizing business, re-positioning within the industry, and generating increased revenue.Led projects including strategic messaging, sales tool development, SEO and website refresh, allowing for repositioning of products, all new market materials, and sales enablement.Spearheaded a major outbound campaign using inbound marketing concepts to build funnel, successfully creating a system to serve relevant information in key channels at the right time.Liaised with Product Management and Sales teams in the development of institutional muscle memory for product launches and customer acquisitions, greatly enhancing operational efficiency.

Denver, Colorado, Us

Oversaw marketing team responsible for all activities promoting software as a service (SaaS) based accounting solutions targeted toward upstream oil and gas industry.Led project to develop redesigned website including deploying enhanced content management system (CMS), architecture and creating all new content while retaining SEO and page rank.Spearheaded the inaugural Community User Brand Loyalty Group event for 400 guests, serving as the main point of contact and project manager for more than 100 company-wide employees, bolstering new sales, customer acquisition, product development, and achieving a 97% satisfaction rate among attendees.Facilitated a complete rebranding of company from the bottom up including a redesigned website, business cards, and new product naming resulting in increased web traffic, renewed company-wide reputation, and a substantial increase in new applications for employment.

Broomfield, Colorado, Us

Managed a three person team responsible for Enterprise and Wholesale Voice Product Marketing as well as marketing for the Level 3 customer portal. Responsibilities included supporting marketing campaigns, market research, product launches, program management, content marketing including social media, planning Level 3’s presence for customer and industry events and the creation of premium and core collateral including messaging development. During my tenure I worked with various technologies including transport, Ethernet, Unified Communications (UC), SIP, TDM and 911 services as well as Segment (Vertical) Marketing for wireless and carrier customers.

Broomfield, Colorado, Us

Positioned Enterprise & Wholesale Voice services including SIP, TDM and 911 services in their respective markets. Responsible for all messaging, content creation and external messaging to potential and current customers.

Broomfield, Colorado, Us

Created micro-targeted demand generation campaigns for large customers as well as enabling channel sales through messaging and training.

Broomfield, Colorado, Us

Positioned Data & Transport services including Private Line, Wavelengths and IP VPN services in their respective markets. Responsible for all messaging, content creation and external messaging to potential and current customers.

Broomfield, Colorado, Us

Supported the Voice Product Marketing team in a variety of capacities including content creation and management, tradeshow strategy and execution, campaign management and market research.

Monroe, La, Us

Hired as a graduate-level intern in the Choice TV & OnLine Product Management Group to research and report on business line metrics for a leading-edge technology -- VDSL. Employed full-time after graduation with expanded role including more life cycle management activities, such as documentation and the customer experience. Frequently tasked for data analysis on a variety of diverse projects. Promoted to Associate Product Manager with an expanded role including business development, business case research, pricing and cooperative projects with marketing.

Ms, Information Systems

Bs, Marketing