Evan Cheng Email & Phone Number

Shanghai, Cn

Shenzhen, Guangdong Province, Cn

Directed the strategy, market analysis, lifecycle management (from development to phase-out), ROI assessment, and process optimization for Edge AI Visual Analysis and Smart Terminal products.- Smart Terminal Development with Focus on AI Service Robots: Defined and oversaw the development of next-generation smart terminals, especially focusing on AI service robots. Led R&D efforts and established pricing and sales strategies for these innovative products.- AI Vision Platform:… Show more Directed the strategy, market analysis, lifecycle management (from development to phase-out), ROI assessment, and process optimization for Edge AI Visual Analysis and Smart Terminal products.- Smart Terminal Development with Focus on AI Service Robots: Defined and oversaw the development of next-generation smart terminals, especially focusing on AI service robots. Led R&D efforts and established pricing and sales strategies for these innovative products.- AI Vision Platform: Spearheaded the development of AI Visual IoT Management products (AI edge boxes, computing cards, microservers) from concept to market launch.- Solution Development: Crafted solutions that integrate our end-edge-cloud products with those of ecosystem partners, emphasizing customer needs, pilot deployments, and algorithm refinement.- Innovation Implementation: Pioneered the introduction of advanced products like service robots for smart buildings, AI conference panels, multi-modal verification terminals, and facial/palm recognition modules.- Product Line Management: Managed product series planning, lifecycle, revenue targets, and cost control, ensuring strategic alignment with business objectives. Show less

Shenzhen, Guangdong, China

Responsible for the smart WiFi coverage product line (mesh), conduct product series planning and definition, promote product development and GTM, conduct product life cycle management and business strategy formulation to ensure the achievement of revenue targets. Details as follows:a. Smart home and home WiFi market research, demand analysis (domestic and overseas mid-to-high-end market), competitor analysis and competitive product analysis.b. IoT and mesh technology trend… Show more Responsible for the smart WiFi coverage product line (mesh), conduct product series planning and definition, promote product development and GTM, conduct product life cycle management and business strategy formulation to ensure the achievement of revenue targets. Details as follows:a. Smart home and home WiFi market research, demand analysis (domestic and overseas mid-to-high-end market), competitor analysis and competitive product analysis.b. IoT and mesh technology trend analysis, industry chain information & roadmap exchange, and collaborative SE to formulate technology development plans.c. Product line annual roadmap planning, product serialization planning definition and project application, Chip/Solution analysis and key components selection, key product APP and page prototype formulation, product development milestone control, and product training.d. Overseas ISP bidding project demand analysis, demand management, product iteration and product line business analysis. Show less

Shenzhen, Guangdong, China

a. Conduct market research and competitive product analysis of smart hardware (solution), IoT solution and AIOT hardware products, gain insight into user needs, pain points, output MRD, PRD, product architecture, flow chart and product interaction prototype. b. Coordinate and solve problems encountered in product kickoff, ID design, software and hardware development, third-party service docking, testing and mass production, calculate product cost and establish online and domestic online… Show more a. Conduct market research and competitive product analysis of smart hardware (solution), IoT solution and AIOT hardware products, gain insight into user needs, pain points, output MRD, PRD, product architecture, flow chart and product interaction prototype. b. Coordinate and solve problems encountered in product kickoff, ID design, software and hardware development, third-party service docking, testing and mass production, calculate product cost and establish online and domestic online retail price and offline channel agent price. c. Coordinate product preparation work, guide product promotion, operation and sales strategy, export products in English and Chinese selling point, product manual, blog，pressing, and conduct new product training. d. Approach customer and solution resources in early stage,coordinated design, software and hardware R&D, testing and supply chain in mid-stage and guide operation and after-sales to ensure product landing and smooth listing. Show less

Shenzhen, Guangdong, China

a. Market Research Demand Analysis→ Combine the company strategy, conduct wireless peripheral and samrt hardware market research and analysis, competing product information collection+analysis and user demand analysis+transformation.b. Product Management(Wi-Fi Wireless products)→ Plan the product then release project tasks (including ID, solution, hardware, function, UI and packaging) according to market demand analysis and requirements of superior. Responsible for product life cycle… Show more a. Market Research Demand Analysis→ Combine the company strategy, conduct wireless peripheral and samrt hardware market research and analysis, competing product information collection+analysis and user demand analysis+transformation.b. Product Management(Wi-Fi Wireless products)→ Plan the product then release project tasks (including ID, solution, hardware, function, UI and packaging) according to market demand analysis and requirements of superior. Responsible for product life cycle management (including EOL, derivative, iteration and integration).c. Project Management (Mainland China, EMEA, NA)→ Build, lead and manage project teams, decompose and arrange work tasks. Coordinate the departments of design, R&D, engineering, technical support, IP, procurement, PMC, Market and sales, monitor the section of ID, Electronic Design, Structural Design, T1~TF, Drive Developing, Testing, Packaging Design and TP/MP with process management, critical path management and risk management. Organize the inspection and acceptance.d. New Product Launching Management (Mainland China, EMEA, NA)→ Have meetings with European market and sales department (introduce new products, communicate business needs and feedback from market), publish annual Product Roadmap, arrange exhibition (CES IFA) requirements, compile Product Spec, Features and Manuals, arrange product webpages.e. Cost Control and Supply Chain Management→ Control the BOM cost of the products as well as conduct annual cost down to meet the sales strategy. introduce new suppliers when new product development need.f. Management Processes Developing→ Formulation, release, and optimize the product management and project management processes. Show less