With an advertising career spanning over 20 years, I have consistently embraced the spirit of innovation and creativity. For me, planning is not a job, it’s a dedicated and perfect way to unleash my intelligence and creativity. I possess keen insights into Chinese culture, coupled with a robust foundation in brand development. I have amassed a wealth of successful experiences, devising communication strategies and creative campaigns that have resonated with the Chinese market for iconic global brands. My portfolio includes notable projects such as the Nike 'Just Do It' campaign in China, the Coca-Cola rebranding strategy in China, and integrated campaigns for events like the Olympic and Chinese New Year etc.I am a passionate advocator of the belief that 'No Risk, No Creativity,' which has been the driving force behind my enjoyment of every day in my 20-year advertising career. All the experience is not about repetition; it's about gaining the confidence to boldly explore the next exciting possibility and the next big idea.As the head of the strategy department, I always pay close attention to the unique strength and potential of each planner, and excel at fostering an environment where creativity and strategic thinking thrive. I am also very passionate about working closely with the creative department, inspiring each other to provide the best solutions for clients. This ability is fully reflected in my work experience at companies such as Ogilvy etc.I have helped clients grow their businesses and make a real difference in brand building. I have also won numerous advertising and marketing awards, including the Best Marketing Case in the Coca-Cola Global Network, AME Best Idea – Gold, and being listed among the Top 5 Commented Ads in Youku's history.
Listed skills include Strategic Planning, Creative Planning, Integrated Marketing, Brand Architecture, and 34 others.
