Eva Overgaard Andersen Email & Phone Number

Amsterdam - Schiphol, Nl

Nordborg, Dk

• Head of marketing in Danish sales company. Manager of 1 marketing assistant and 4 product managers. Member of management team.• Responsible for B2B and B2C marketing activities for 8 product segments in Denmark: Radiator thermostats, Hydronic floor heating, Heat pumps, Heat recovery ventilation, District energy controls, Burner components, Balancing valves and Electric heating systems.• Omnichannel activities: Campaign- and communication activities on multiple platforms (on/offline, TV, instore, direct marketing and social media)• Community Management• Product launches • Brand management• Events, fairs, training activities and seminars towards B2B and B2C as well as Danfoss employees. • Co-operation with and communication towards whole sellers, installers, and prefab house builders to secure preference for Danfoss products• Websites: Architecture and content management• Marketing activities for BetterHome - a co-operation with Danfoss, Grundfos, Rockwool and VELUX. Selected results• Reached a score of 89/100 in quarterly Survey on Performance Management. Danfoss average is 78/100.• Conducted several successful campaigns e.g. launch of living by Danfoss/Danfoss Link electronic thermostats on both B2B and B2C markets via a mix of TV, SoMe, direct mails, print ads, PR, online activities and reseller/installer activities. The campaign resulted a.o. in a buying intention of 20% (B2C) and a sign-up as installer of 78% (B2B).• Implementation of new CVI on several platforms – brochures, ads, exhibitions, home page etc. • Build-up of new websites targeted B2B and B2C.• Development and execution of shop-in-shop concept in 52 stores of the biggest Danish wholeseller in the industry.• Introduction of ipads to sales force. Development of document container solution for on-and offline use as well as a tool for sign-up to newsletter. Permissions for newsletter rose with 20%.• Overview of marketing budget and clarification of marketing spend.

Amsterdam - Schiphol, Nl

• Online marketing activities within the Nordic region (Denmark, Norway and Sweden)• Production of mobile site, 3D animated installation guides and videos.• Branding of Intesio – Wavin’s concept for storm water management systems and market introduction of Wavin Solution Center– Wavin’s training center.• Management of advertising agencies, freelance text writers, graphic artists and other sub-contractors.• Product catalogues and brochures.• Global brand portal manager• CRM manager, incl. implementation of new CRM.Selected results• New marketing strategy and plan focusing on segmented activities for multiple audiences incl. a PR plan with targeted messages for the professional hence the private customer• New online strategy based on workshops, field research and customer analysis. New website and mobile site initiated • "Intesio" concept incl. communication strategy, training program and kick-off for Wavin employees• 3D installation videos and films instead of "flat" pdfs - minimizes installation errors and telephone inquiries. • Relaunch of www.wavinexpert with new graphics, 3D animations, improved SEO and with more and new products. DK, NO and SE. • Opening of Wavin Solution Center (training facilities)• Automatically generated product catalogs have saved a min. of 3 months manual work per year• Online Advent calendar resulted in e-mail permissions from 30% of all customers

Horsens, Denmark, Dk

• Building and maintaining VELFAC VinduesMester® – a certified installer/loyalty concept based on membership terms. Aimed at windows installers in Denmark, the primary supplier for the private customer buying VELFAC windows. Responsibility on a strategic, tactic and operational level.• Budget of 3-4 mio DKK.• Recruitment of new installers via personal sales. Main contact person for the members.• Managing various analysis – customer and employee satisfaction, new bizz market developments etc.• Action plans to ensure higher customer satisfaction.• Marketing and branding of VELFAC VinduesMester. • Web, intranet and CRM-system manager.• Training of customers and co-workers – product training, sales training, customer care, presentation training.• General marketing in the segment one-family-housing.• Member of the management group VELFAC VinduesHuset® Selected results• Successful implementation of VELFAC VinduesMester both external and internal. The desired amount of members has generated a substantial turnover, higher customer satisfaction, higher share of repurchase and a higher loyalty. • An internal communication plan has ensured the organization’s commitment covering internal and external sales forces, after sales service, and product development • Customer satisfaction surveys aimed at installers as well as the private house owner have shown increased contentment with our co-operation and have helped to understand and meet customer needs• Development of complete training package including product training, sales training and inspiration courses• Annual conferences for the members have been held with many participants and great success. Budget: DKK 500,000• A complete package for mutual marketing activities incl. ads, direct mails, work place signs etc. is frequently used by the members• Initiated start of VinduesMester at Nordic markets

Ballerup, Denmark, Dk

• Responsible for marketing of the company’s consultancy services based on ERP solutions in Denmark. Primary focus on customer relations.• Marketing plans and budgets.• Planning and execution of direct mail campaigns with subsequent follow-up via telemarketing.• Preparation of profile material and communication aimed at existing customers.• Customer events with the purpose of building personal relations and generating new leads.• Responsible for web, intranet and CRM-system.• Contact to suppliers and establishment of mutual marketing activities• Co-ordination of and roll out of marketing activities to10 offices in Denmark and 28 in the rest of the world.• Manager of 3 marketing employees and 7 telemarketing aids.• Besides, I was responsible for the contact to various suppliers such as advertising agencies, telemarketing agencies etc. negotiating offers.Selected results• A concept for relation building activities was made – including biannual magazine, news letters and customer events.• Establishment of an internal telemarketing department with 7 • Campaign ”x2a” was nominated ”Direct Mail of the Year” 2001 by Post Danmark.• New company logo and CVI implemented.

Marketing of large format printers in Denmark, Sweden and Germany.• Production of marketing material, direct mails and news letters.• Planning of sales meetings.• Research for material for the development of new printing technology.

Eksporttekniker, Eksporttekniker

Matematisk-Fysisk Studentereksamen