UrbanFisio es la primera clínica de fisioterapia activa que ofrece un servicio personalizado exclusivamente a domicilio, con presencia en 8 ciudades (Madrid, Barcelona, Valencia, Bilbao, Málaga, Sevilla, Alicante, Cádiz, Girona, Tenerife y Asturias) y en pleno proceso de expansión. De gestión puramente digital, en UrbanFisio el cliente puede reservar una sesión de fisioterapia con un profesional especializado en su dolencia y ser atendido en máximo 1 hora desde la reserva.Como Chief Marketing Officer, mi objetivo es facilitar el crecimiento e incrementar las ventas a través del desarrollo de un plan de marketing integral que promueva el reconocimiento de marca y ayude a la empresa a obtener una ventaja competitiva.

Academia Sánchez-Casal is an international academy which combines high performance tennis training and an excellent academic education in its own school, ES International School. The 85% of the students-athletes of the Academy are foreign.Job description: In charge of defining and managing the sales "funnel", creating or implementing the necessary tools and systems (GA, CRM, ERP). Specialist in creation and communication of content for lead generation (web, landing pages, blog, social media). Specialist in Digital content dissemination (email marketing, SEM, SEO, social paid). All actions are developed internationally.Until Apr 2016: Sales and marketing manager, CLUB SÁNCHEZ-CASAL. Memberships club, tennis and paddle school, located inside Academia Sánchez-Casal. Job description: Creation of the Business Plan whose main objective was the re-definition of the Members Tennis Club (new concept, product definition, prices) and its relaunch. Setting commercial and marketing objectives, preparation of the action plan, budget control. Creation and implementation of a digital marketing strategy. Attracting new customers and loyalty actions from current ones. Search for sponsors. Creation, sale and management of events. Adaptation of the ERP to the commercial needs and implementation of the CRM (both of SAGE).Member of the Quality Committee of the company, which seeks to achieve the high performance objective in all areas of the company.

Luxury sports club, spa and aesthetic services center.Job description: goal setting and definition of the commercial and marketing strategy; budget management; planning, implementation and analysis of advertising and promotional campaigns for recruitment of new members as well as for loyalty of the current ones; search for sponsors; Event organization; marketing of the restaurant and cafeteria of the company; creation of new business lines. Implementation of a digital strategy: Facebook, Twitter, Blog. Twelve people in my charge.

Company of game and entertainment centers with 7 centers in Spain, offering bowling, amusement arcade, adventure playground for kids, billiard, food and beverage.Job description: setting, together with the CEO, the business objectives of the company and marketing strategy of all centers, distributed in Barcelona, Madrid, Murcia, Oviedo, Zaragoza and 2 centers in Valencia; pricing policy setting; management of the commercial budget; planning, implementation and analysis of advertising campaigns and promotion; negotiation and contracting of advertising media; search and selection of commercial and sports suppliers. Three people in my direct charge and supervision of the commercial functions of the management team of each center, formed by 21 other people.Until Jan 2001: Sales and marketing manager PROMOBOWLING, S.A. PLANET BOWLING ESPAÑA family entertainment center in Barcelona. Job description: fixing of sales objectives of the center; strategy creation; elaboration and monitoring of the marketing plan; business budget management; planning and coordination of advertising and promotional campaigns; elaboration of all communication and promotion pieces.Since December 1999, manager of the commercial area of PLANET BOWLING Zaragoza.