WHP Global is a leading New York-based firm specializing in acquiring global consumer brands and investing in high-growth distribution channels, including digital commerce and global expansion. Our diverse portfolio includes iconic brands such as Rag & Bone®, G Star Raw®, Anne Klein®, Joseph Abboud®, Joe’s Jeans®, Isaac Mizrahi®, William Rast®, Lotto®, Toys“R”Us®, Babies“R”Us, Express®, Warners, and Bonobos®. Collectively, our brands generate over $7.5 billion in global retail sales.We also operate WHP+, a comprehensive direct-to-consumer digital e-commerce platform, and WHP SOLUTIONS, a sourcing agency based in Asia.

Lagardère Active Enterprises, a top 150 global licensor in 2022, oversees licensing and strategic partnerships for ELLE and ELLE DÉCOR, generating over $500M in retail sales worldwide. Led brand management and marketing strategy for North and South America, managing a team and business development.. Directed brand strategies and marketing initiatives, driving revenue growth and ensuring consistency across segments.. Managed a team supporting 25+ licensees in categories like women’s apparel, accessories, home décor, and beauty.. Secured high-value licensing agreements domestically and internationally through comprehensive deal analysis and strategic planning.. Spearheaded B2B and B2C marketing, digital transformation, and social media campaigns to boost brand presence and engagement.. Developed brand collaborations and omni-channel marketing plans, partnering with key retailers and department stores.KEY ACHIEVEMENTS:. Increased revenue by 20% in the first year as Director of Licensing, Americas.. Secured global deals with partners such as Fossil, Li & Fung, and TJ Maxx. Launched the ELLE DÉCOR collection with 12 key partners and secured exclusive partnerships with major retailers like Wayfair and Office Depot.. Initiated the ELLE DÉCOR Café at Hotel Plaza in New York, achieving 134M+ impressions and extensive media coverage.. Achieved 300M+ impressions and over 4000 participants for the ELLE x BOSSBABE partnership celebrating the brand’s 75th anniversary.. Led digital and social media transformation, including website launches and influencer programs.. Collaborated with retailers to enhance brand visibility and sales through omni-channel plans.. Established key partnerships with ELLE magazine publishers, generating incremental revenue through new business models.

Proud to have been an active part in the Coach Brand Transformation to rebuild its new image in foreign territories.. Provided efficient support on South East Asia, Middle East and GTR multi-channel marketing activities as well as supported Coach Europe with on/off line transversal initiatives that are shared with Coach International. . Supported the Director of Marketing in developing and implementing international marketing plans for 6 countries/distributors and 200+ stores, tailored to the specific market needs . Built strong partnerships with Coach's Creative Services, Social/Digital & VM teams to support the Sr. Manager in executing cohesive marketing and communication tools needed to drive incremental sales, digital communication/outreach, and CRM opportunities.. Assisted in developing, executing and analyzing CRM promotions for customer acquisition and retention via direct mail, email, sales promotion and third party partnerships. Supported the Digital Director with managing websites refreshes (11), eMails, and social media accounts. Analyzed marketing initiatives performance to track ROI on marketing initiatives (including KPI data collection). Managed day to day maintenance of all SEA and ME distributors and helped to ensure appropriate Marketing & PR investment tracking. Built competitive Intelligence by identifying and highlighting key Coach competitor activity and trends by market

Market Place (now GL Live!) is an award winning Events and Communications Agency based in Paris.Managed the production of international events, including strategic planning, copywriting, • Lead the production of international events, including strategic planning, communications strategies and budgets. Accounts including fortune 50 clients from various industries (Luxury, Beauty, Banking, Telecom, Automotive…)• Managed all stages of the strategic development and creative execution of corporate/public events• Developed, prepared and presented to clients all events proposals as well as post-event recaps KEY ACHIEVEMENTS:• L'Oréal Professional Products corporate events and global conventions • COCAN/Orange Africa Cup of Nations, Opening and closing ceremonies • Grand Prix Strategies 2012: Prize of Ceremonies, French and International Major Events