Providing consulting services in the area of digital infrastructure, strategic planning, campaign fundraising and finance management, program ideation and evaluation, brand development and marketing and digital communication strategy.

Catch Fire Movement is a 501(c)4 organization, building progressive leadership from the bottom up and advocating for progressive policies helping working families.

Drove organization’s national policy agenda focused on improving restaurant works lives and provided strategic thought leadership to advance fundraising, advocacy, infrastructure, and partnerships. Major Accomplishment: Developed the concept for the Restaurant Workers Bill of Rights and chaperoned it to its successful introduction in Congress in just one year. Led the organization through the process from ideation to fully developing the Restaurant Workers Bill of Rights message bill… Show more Drove organization’s national policy agenda focused on improving restaurant works lives and provided strategic thought leadership to advance fundraising, advocacy, infrastructure, and partnerships. Major Accomplishment: Developed the concept for the Restaurant Workers Bill of Rights and chaperoned it to its successful introduction in Congress in just one year. Led the organization through the process from ideation to fully developing the Restaurant Workers Bill of Rights message bill, translating it into model federal legislation, mobilizing 57 partner organizations in its support, recruiting a congressional sponsor for the bill (H. Res. 1528), and then organizing its successful introduction in the 117th Congress. Show less

Managed brand equity development, PR, and governmental affairs.

Leadership and planning in the area of fundraising and program development.

Ran a progressive, people-first campaign that garnered support of 41.4 percent of the Democratic Party primary voters and raised $418,000 in individual contributions without a single penny coming from political action committees. Washington Post reported after the primary on August 5, 2020: “And another underfunded progressive, Eva Putzova, punched above her weight against moderate Rep. Tom O’Halleran (D-Ariz.), who won with only 59 percent of the vote in Arizona’s 1st Congressional District… Show more Ran a progressive, people-first campaign that garnered support of 41.4 percent of the Democratic Party primary voters and raised $418,000 in individual contributions without a single penny coming from political action committees. Washington Post reported after the primary on August 5, 2020: “And another underfunded progressive, Eva Putzova, punched above her weight against moderate Rep. Tom O’Halleran (D-Ariz.), who won with only 59 percent of the vote in Arizona’s 1st Congressional District. The message to incumbents is clear: Move left, or risk moving out.” Show less

Developed organization's communications and technology infrastructure, created a messaging platform aligned with the strategic goals and restaurant worker advocacy agenda, revamped the entire digital strategy, and hired and mentored highly competent and diverse staff.

As elected office holder pursued socially, economically, and environmentally just policies while representing the voices of those who face discrimination, oppression, and systemic racism.

Directed executive communications and all functional areas of marketing, including planning and research, creative strategy, digital marketing, brand management and printing services at a large public university and managed 32 employees and a $7 million budget.

Managed university-wide strategic planning and provided guidance in divisional planning. Conducted policy research, and prepared executive publications, presentations, issue reports, briefs, and white papers. Managed primary research and secondary research as part of institutional research.Coordinated cross-functional grant application efforts.Served on numerous steering committees and commissions advancing institution’s accreditation, environmental sustainability, community… Show more Managed university-wide strategic planning and provided guidance in divisional planning. Conducted policy research, and prepared executive publications, presentations, issue reports, briefs, and white papers. Managed primary research and secondary research as part of institutional research.Coordinated cross-functional grant application efforts.Served on numerous steering committees and commissions advancing institution’s accreditation, environmental sustainability, community engagement, and student success efforts.Developed business plans and implemented programs for key university initiatives.Cultivated relationships and collaborate with internal stakeholders, including faculty members, staff, and senior administration.Provided support in managing relationships with community colleges through key initiatives such as joint admissions and reverse transfer. Show less

Managed university marketing research and award-winning advertising. Supervised staff and student workers. Supported the university rebranding campaign and coordinated development of brand identity system and its adaptation by the university community. Managed re-branding of Arizona Universities Network.

Planned, budgeted, and managed all stages of market research studies. Developed and implemented advertising plans. Coordinated direct mail campaigns and production of marketing collateral and managed company’s online presence. Planned and organized dealer training workshops and assisted sales force with preparation for tradeshows. Used Geographical Information Systems (GIS) for direct marketing campaign and market assessment.