Marketing Analyst
Current• Developed and executed comprehensive digital marketing strategies across multiple platforms including Google Ads, Facebook Meta Ads, TikTok Ads, and e-commerce platforms (Shopee, Tokopedia)• Optimized campaign performance through strategic targeting, ad creative testing, and budget allocation, resulting in a 48% increase in client Return on Ad Spend (ROAS) on e-commerce platforms. • Tracked sales performance across various campaigns, conducting in-depth analysis to assess effectiveness and identify areas for improvement. Recommended measures to enhance campaign performance based on data analysis and market trends. • Gathered data from diverse campaign channels, conducting thorough analysis to assess performance and effectiveness. Compiled findings into comprehensive reports and visual deliverables, leading to the identification and resolution of underperforming channels and a 30% improvement in overall campaign performance. • Managed paid advertising for multiple brands on e-commerce platforms, ensuring alignment with brand guidelines and objectives. • Implemented targeted promotions resulting in a 20% increase in average order value (AOV) and enhanced brand visibility. • Provided strategic recommendations for content trends and advertising strategies based on market research, consumer behavior, and platform algorithms. • Managed week-to-week reporting of key performance metrics and campaign insights. Presented findings and performance updates to clients, highlighting achievements and outlining future strategies for improvement.
