Marketing Analyst
Current- Developed and executed comprehensive digital marketing strategies across multiple platforms including Google Ads, Facebook Meta Ads, TikTok Ads, and e-commerce platforms (Shopee, Tokopedia)
- Optimized campaign performance through strategic targeting, ad creative testing, and budget allocation, resulting in a 48% increase in client Return on Ad Spend (ROAS) on e-commerce platforms.
- Tracked sales performance across various campaigns, conducting in-depth analysis to assess effectiveness and identify areas for improvement. Recommended measures to enhance campaign performance based on data analysis.
- Gathered data from diverse campaign channels, conducting thorough analysis to assess performance and effectiveness. Compiled findings into comprehensive reports and visual deliverables, leading to the identification.
- Managed paid advertising for multiple brands on e-commerce platforms, ensuring alignment with brand guidelines and objectives.
- Implemented targeted promotions resulting in a 20% increase in average order value (AOV) and enhanced brand visibility.