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Accomplished B2B marketing & business development professional with a proven track record in both strategic planning and hands-on execution. Expertise in crafting and executing marketing strategies that align with sales goals and elevate brand visibility, expand market share, and boost revenue. Known for building and leading high performing teams, I deliver impactful, data-driven campaigns that create lasting business value.Key Competencies:* Customer Advocacy & Engagement Building programs that strengthen customer relationships and loyalty.* Market Positioning & Brand Strategy Crafting strategies that boost brand visibility and competitive positioning.* Digital & Lifecycle Marketing Designing data-driven campaigns and lifecycle strategies to enhance the customer journey and increase engagement.* B2B & SaaS Marketing Specializing in B2B and SaaS, focusing on long-term value creation and customer retention.* Account-Based Marketing (ABM) Leveraging targeted, personalized approaches to drive growth in key accounts.* Revenue Growth & Pipeline Generation Delivering initiatives that significantly impact sales pipeline and revenue.* Team Leadership & Talent Development Leading cross-functional teams, fostering collaboration, and mentoring talent to drive team success.* Event Marketing & Customer Experience Designing modern customer-centric experiences at major events. * Strategic Budget Management Maximizing ROI by aligning budgets with growth objectives.I bring a blend of creativity, business acumen, data insights and passion to every initiative, helping organizations create meaningful customer engagement and achieve measurable results.
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ConsultantTrustedBratislava, Sk
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Head Of Emea Customer Marketing & AdvocacyCisco Jul 2022 - PresentEmea• Spearhead strategic B2B marketing initiatives to drive customer engagement and loyalty through customer community, reference program and evidence creation.• Tripled the growth of marketing influenced pipeline YoY through leveraging customer references across sales cycle.• Launched targeted campaigns with tailored content to enhance the customer community experience and gather relevant insights. • Oversaw the production of 60+ high quality customer assets annually (case studies, video, social media content), boosting engagement by 65% through content integration in advertising campaigns and amplification across relevant media channels.• Created and implemented account based advocacy framework designed to deepen relationship with the most strategic customer accounts.• Organize advocacy initiatives at Cisco Live, a regional event for 16 000+ customers, managing Customer Awards Ceremony, VIP customer experiences, C-level engagements, panel sessions, content capture & influencer campaign. -
Head Of Marketing Central Europe, EmearCisco Oct 2019 - Jul 2022• Led marketing efforts across 29 countries in Central Europe, managing 18 cross-functional marketers, identifying and capitalizing on growth opportunities in Cisco’s networking, security and cloud offering with a focus on SaaS portfolio. • Collaborated with Senior Sales Leadership and Go-to_Market teams to identify acquisition, cross-sell/up-sell opportunities along with retention strategies, to drive revenue and market share growth.• Elevated Cisco's position as security leader in the region through targeted security campaigns leveraging social & digital marketing, PR, events, innovative campaigns with channel partners.• Achieved significant increase in market share and revenue through targeted marketing campaigns.• Awarded Sales Marketing Champion of the Year 2021, EMEACountries: Switzerland, Austria, Russia, CIS, Poland, Czechia, Slovakia, Hungary, Romania and Adriatic region
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Regional Marketing Lead, Eastern EuropeCisco Apr 2016 - Oct 2019Slovak Republic• Led a regional team of cross-functional marketers to drive growth in networking, security & cloud business in Eastern Europe.• Redefined marketing strategy to focus on digital, winning multiple regional awards for innovative campaigns.• Transitioned from events to 360 integrated marketing approach to boost Cisco presence on local markets and accelerate growth in specific technology areas.
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Marketing Lead, Central Eastern Europe RegionCisco Feb 2013 - Mar 2016Bratislava, Slovakia• Led marketing efforts in CEE region, collaborating with CEE Leadership Team to align marketing strategies with regional sales goals.• Managed regional marketing campaigns with a focus on digital marketing, resulting in increased brand visibility, customer engagement and pipeline growth.• Successfully executed state-of-the-art marketing mix, optimizing budget allocation for maximum ROI.
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Country Marketing Manager, SlovakiaCisco Dec 2006 - Feb 2016Bratislava, Slovakia• Developed and executed integrated marketing and communications plan for Slovakia, focusing on digital marketing, lead generation, and event marketing.• Collaborated with top channel patners to drive demand generation activities targeting specific marketing segments.• Managed budget planning and PR & communication efforts to enhance brand visibility and engagement.
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Development ManagerDiabetes Society Of Santa Clara Valley, San Jose, California 2002 - 2004San Francisco Bay AreaReporting to the Executive Director, supported annual agency plan and strategy by developing and coordinating marketing and fundraising programs. Worked with pharmaceutical companies and advertising agencies.
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Eu Programs ManagerWest College Scotland Formerly James Watt College 2001 - 2002Greenock, ScotlandResponsible for management and implementation of projects funded from European Structural Funds aimed at innovation in vocational education. -
Eu Programs ManagerSocrates National Agency, Bratislava, Slovakia, Saaic 1996 - 1998Bratislava, SlovakiaManaged the implementation of the European Union education program - SOCRATES. Responsible for management of the program at the national level, promoting new funding opportunities to education institutions in Slovakia. Acted as a liaison with government bodies and the European Commission.
Eva Rosipalova Skills
Eva Rosipalova Education Details
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Comenius University, Bratislava SlovakiaMaster'S Degree
Frequently Asked Questions about Eva Rosipalova
What company does Eva Rosipalova work for?
Eva Rosipalova works for Trusted
What is Eva Rosipalova's role at the current company?
Eva Rosipalova's current role is Consultant.
What is Eva Rosipalova's email address?
Eva Rosipalova's email address is ev****@****ape.net
What is Eva Rosipalova's direct phone number?
Eva Rosipalova's direct phone number is (800) 553*****
What schools did Eva Rosipalova attend?
Eva Rosipalova attended Comenius University, Bratislava Slovakia.
What skills is Eva Rosipalova known for?
Eva Rosipalova has skills like Product Marketing, Solution Selling, Marketing Management, Channel, Strategic Partnerships, Partner Management, Online Marketing, Account Management, Channel Partners, Real Time And Personalized Marketing, Telecommunications, Business Development.
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