Eva Rosipalova Email & Phone Number

Bratislava, SK

EMEA

• Spearhead strategic B2B marketing initiatives to drive customer engagement and loyalty through customer community, reference program and evidence creation.
• Tripled the growth of marketing influenced pipeline YoY through leveraging customer references across sales cycle.
• Launched targeted campaigns with tailored content to enhance the customer community experience and gather relevant insights.
• Oversaw the production of 60+ high quality customer assets annually (case studies, video, social media content), boosting engagement by 65% through content integration in advertising campaigns and amplification across.
• Created and implemented account based advocacy framework designed to deepen relationship with the most strategic customer accounts.
• Organize advocacy initiatives at Cisco Live, a regional event for 16 000+ customers, managing Customer Awards Ceremony, VIP customer experiences, C-level engagements, panel sessions, content capture & influencer.

• Led marketing efforts across 29 countries in Central Europe, managing 18 cross-functional marketers, identifying and capitalizing on growth opportunities in Cisco’s networking, security and cloud offering with a focus.
• Collaborated with Senior Sales Leadership and Go-to_Market teams to identify acquisition, cross-sell/up-sell opportunities along with retention strategies, to drive revenue and market share growth.
• Elevated Cisco's position as security leader in the region through targeted security campaigns leveraging social & digital marketing, PR, events, innovative campaigns with channel partners.
• Achieved significant increase in market share and revenue through targeted marketing campaigns.
• Awarded Sales Marketing Champion of the Year 2021, EMEACountries: Switzerland, Austria, Russia, CIS, Poland, Czechia, Slovakia, Hungary, Romania and Adriatic region

Slovak Republic

• Led a regional team of cross-functional marketers to drive growth in networking, security & cloud business in Eastern Europe.
• Redefined marketing strategy to focus on digital, winning multiple regional awards for innovative campaigns.
• Transitioned from events to 360 integrated marketing approach to boost Cisco presence on local markets and accelerate growth in specific technology areas.

Bratislava, Slovakia

• Led marketing efforts in CEE region, collaborating with CEE Leadership Team to align marketing strategies with regional sales goals.
• Managed regional marketing campaigns with a focus on digital marketing, resulting in increased brand visibility, customer engagement and pipeline growth.
• Successfully executed state-of-the-art marketing mix, optimizing budget allocation for maximum ROI.

Bratislava, Slovakia

• Developed and executed integrated marketing and communications plan for Slovakia, focusing on digital marketing, lead generation, and event marketing.
• Collaborated with top channel patners to drive demand generation activities targeting specific marketing segments.
• Managed budget planning and PR & communication efforts to enhance brand visibility and engagement.

San Francisco Bay Area

Reporting to the Executive Director, supported annual agency plan and strategy by developing and coordinating marketing and fundraising programs. Worked with pharmaceutical companies and advertising agencies.

Greenock, Scotland

Responsible for management and implementation of projects funded from European Structural Funds aimed at innovation in vocational education.

Bratislava, Slovakia

Managed the implementation of the European Union education program - SOCRATES. Responsible for management of the program at the national level, promoting new funding opportunities to education institutions in Slovakia. Acted as a liaison with government bodies and the European Commission.