Eva Rybova Email & Phone Number

Prague

Responsible for Dairy business performance for CZ and SK market within CEE and wider Central Region, leading and coordinating cross functional teams, representing market interests, providing local insights and opportunities to accelerate the business and category.

Prague, The Capital, Czech Republic

Leader of Dairy division reporting to Business Executive Officer. Member of Coffee and Beverages leadership team. Line manager.Commercial marketing, market modeling, strategies, NPD with factories, portfolio management, 360°marketing.Local brand re-positioning and re-launch - portfolio changes, new identity and new TVC development.Delivering sales and profitability to target.

An independent senior function, fully responsible for management of all brands within girls portfolio on CZ &SK market. Daily cooperation with regional managers and global specialists.- Local line selection, pricing, marketing plan aligned across region and reflecting local needs, budgeting- Disruptive brand activations supporting key success items to reach financial targets – cooperation with Skoda, Harley Davidson, BMX, dance studios, singers, producers, film and DVD distributors, licensed publishing, fashion designers, public events and representation, promotions, PR, media advertising, cross promotionsImpact: Complete local product marketing for Czech and Slovak market, brand management, legal surveillance and brand activation for 5 brands delivering approx. 50% of company’s turnover with focus on Barbie as #1 doll brand WW and according to last research again most preferred toy for girlsBiggest achievements: Barbie movie 1st time in Czech cinemas and pillars for further commercial screening in 2016, after few years struggling Barbie back on track with key SKUs, stabilization of #2 fashion doll brand as an important turnover generator

Main responsibilities:- Development of the new role within new structure for EE countries, Greece and Turkey, alignment within diverse country requirement based on regional researches, combining internal and external marketing data together with POS to advise on strategic plans- Support to regional stakeholders using regional data analyses and researches- Expert advisory and trainer for internal POS data tool

Main responsibilities:- Sales analyses for Czech and Slovak market, and analytical support to local Country Manager, sales and marketing team- Development of analytical tool combining marketing and sales inputs to drive sales and generate incremental turnover

Wiesbaden, Germany

Main responsibilities:- Strategic management of Opel/Vauxhall (O/V) media business across the European region. - Central client management, coordination of local markets, budget forecasting and strategic support for O/V European senior management and local teams, central car launch strategies, strategic competitive reviews.

Main responsibilities:- Media strategy and marketing alignment for Czech and Slovak Republic, ATL/BTL communication supervision, budget control. - Project management with business partners and trade marketing coordination on both chains and independent market.

Main responsibilities:- Media, communication and strategy planning and consulting for Czech and Slovak teritory - General Motors, Emco, Mattel, Mango, Freeport Leisure, Tommy Hilfiger, Rodamco (Centrum Chodov, Centrum Černý Most), Falcon, Adidas.- Cooperation on new business projects - H&M, Humanic, OMV, AAA Auto, Celio, Sony Ericsson ...

Temporary job