Eva Segarra Hernández Email & Phone Number

Barcelona, CT, ES

Shopfully is the leading tech company in Drive To Store.In addition to continuing my Customer Success responsibilities following the acquisition of Tiendeo by ShopFully, I became part of the Retail Digital Transformation team in which we help retailers optimise the investment and deliver the best media mix between paper and digital catalogues.

• Guided the customer success team across Portuguese and South African markets
• Managing accounts overseeing the onboarding process and providing support throughout campaigns to guarantee campaign success.
• Reporting and Analysis of digital marketing campaigns, generating insightful reports to track performance and identify areas for optimization.
• Developed client relationships by understanding clients' needs and customization of the service to detect areas of improvement or… Show more
• Developed client relationships by understanding clients' needs and customization of the service to detect areas of improvement or opportunities
• Collaborated with the product team to relay customer feedback, leading to notable feature improvements and updates. Show less

• Managing accounts for retailers in Spanish and South African markets such as Aldi or Leroy Merlin, overseeing the onboarding process and providing support throughout campaigns to guarantee campaign success.
• Reporting and Analysis of digital marketing campaigns, generating insightful reports to track performance and identify areas for optimization.
• Developed client relationships by understanding clients' needs and customization of the service to detect areas of improvement or… Show more
• Developed client relationships by understanding clients' needs and customization of the service to detect areas of improvement or opportunities
• Ensuring account’s assigned objectives are met through the activation of the necessary levers: positioning, newsletter, push and geopush notifications, external traffic, social networks, etc. Show less

• Managed end-to-end sales using Salesforce driving consistent revenue growth and client satisfaction.
• Analyzed client feedback to identify areas for improvement and refine the customer experience, ensuring alignment with customer needs and preferences.
• Provided expert guidance on packaging solutions, driving client satisfaction and loyalty.
• Delivered exceptional customer support for both the UK and Spanish markets, promptly resolving incidents and inquiries while proactively… Show more
• Delivered exceptional customer support for both the UK and Spanish markets, promptly resolving incidents and inquiries while proactively identifying opportunities to streamline processes and improve the overall.

Barcelona Area, Spain

• Developed, implemented, and monitored marketing strategies for the European market, driving brand visibility.
• Identify new opportunities to promote the business, leveraging influencer partnerships and participating in trade fairs and events.
• Managed Social Media initiatives, creating engaging content and analyzing performance with Google Analytics.
• Managed effective advertising campaigns on Facebook and Instagram, targeting diverse audience segments.
• Analyzed and… Show more
• Analyzed and interpreted data-driven insights to refine marketing strategies and optimize campaign performance. Show less

• Received the GIA Award in Digital Commerce Category for Excellence in Online Retailing 2016
• Planned Email Marketing campaigns and content, driving engagement and brand awareness.
• Managed collaborations with agencies and vendors to enhance marketing initiatives and expand brand reach.
• Spearheaded E-commerce merchandising using Prestashop, optimizing product presentation and customer experience to drive sales growth.
• Supervised strategic direction for SEM and Social Media… Show more
• Supervised strategic direction for SEM and Social Media strategies executed by external agencies

Barcelona Area, Spain

• Email Marketing campaigns.
• Managed online orders (Prestashop), ensuring seamless transactions and efficient order fulfillment.
• Customer service, addressing inquiries, resolving issues, and cultivating positive client relationships.
• Created and uploaded new products and content to the website, optimizing product visibility and accessibility for online shoppers.
• Graphic design for marketing materials and website assets
• Temporary shop assistant as a part of my training… Show more

• Created and optimized product information in English and Spanish for online sales.
• Managed H.E. by Mango organization, aligning aesthetics and stock availability with sales objectives and stock availability.
• Collaborated with design teams for optimal product display and cross-selling opportunities.
• Conducted product reviews, ensuring accuracy and relevance with new releases.
• Classified products in H.E. by Mango for improved online shopping experiences.
• Ensuring the… Show more

Digital Marketing And E-Commerce Master'S Degree

Bachelor'S Degree, International Business And Marketing

Education record

Brisbane (Australia)

Baccalaureate, Humanities And Social Sciences, Graduated With Honors