We build relationships between patients and great doctors through podcasting. Motivated by a two-decades-long calling to help patients make good decisions through education, I believe podcasting is the next major competitive advantage for aesthetic practice marketing.

Built and scaled a Customer Education program to inspire and effect customer behavioral changes required for product adoption, retention, and upsells supporting B2B Marketing and Sales Enablement initiatives, resulting in increased revenue, higher NSAT, and reduced customer churn for RealSelf. *Created $250K+ of new ad placement opportunities within educational content channels in 1H20.*Ended FY19 with +$4M influenced by education and a customer NSAT 25% above average… Show more Built and scaled a Customer Education program to inspire and effect customer behavioral changes required for product adoption, retention, and upsells supporting B2B Marketing and Sales Enablement initiatives, resulting in increased revenue, higher NSAT, and reduced customer churn for RealSelf. *Created $250K+ of new ad placement opportunities within educational content channels in 1H20.*Ended FY19 with +$4M influenced by education and a customer NSAT 25% above average. *Developed, produced, and hosted the RealSelf University Podcast, interviewing doctors and industry leaders to share key marketing secrets and pointers for practice growth and establishing a new B2B marketing channel for RealSelf*Created and implemented training materials on the logistics of virtual consultations as a rapid product pivot to enable business continuity for 2000+ customers during the COVID-19 crisis*Recruited and partneredwith Affiliates to help the company leverage these relationships for churn prevention, brand advocacy, and revenue capture for RealSelf.*Successfully built and scaled RealSelf University customer education program across five channels; engaging over 2500 practices—driving attainment of key company goals of client retention and upsell.*Researched, authored, tested, and launched the top performing evergreen program (besting all prior registration and attendance records) “How to Get a Patient Review in Five Minutes or Less,” garnering an average 33% increase in monthly review volume for trained practices. *Formalized and grew affiliate channel by +300% to partner with adjacent marketing vendors to support company retention, brand advocacy, and sales. Show less

Developed product and GTM strategy for the company and its clients. Served as product manager and liaison between external and internal developers. Led product marketing, customer education, thought leadership, lead generation, email marketing/automation, customer onboarding, and editorial calendar. *Conceptualized the product and SEO strategy for the company and its clients. Orchestrated the ongoing completion of over 100k patient satisfaction surveys to gather data, develop patient… Show more Developed product and GTM strategy for the company and its clients. Served as product manager and liaison between external and internal developers. Led product marketing, customer education, thought leadership, lead generation, email marketing/automation, customer onboarding, and editorial calendar. *Conceptualized the product and SEO strategy for the company and its clients. Orchestrated the ongoing completion of over 100k patient satisfaction surveys to gather data, develop patient journey analytics, and build content marketing products for medical practices. *Drove strategy and oversaw design, development, and SEO strategy including topic pages, doctor profiles, and business profile pages; consistently achieving top Google rankings for highly competitive searches and securing display of rich snippets in search engine results for both client sites and the RealPatientRatings’ doctor directory *Produced and distributed ongoing B2B marketing and thought leadership content for clients, advice on review capture and moderation policies, and support of new members’ marketing and review-feed implementations. *Pioneered a cogent social media strategy to grow followers by tying reviews with social media and created software to instantly generate ready-to-share images from patient reviews *Executed on a product partnership with The Aesthetic Society (ASAPS) to embed RealPatientRatings’ branded review feeds on their website—a huge win for the brand. *Oversaw HIPAA compliance and served as company HIPAA Privacy Officer Show less

Responsible for developing SEO and strategic digital marketing plans to help clients generate and grow their own online audience.*Developed and drove company product strategy from pre-revenue to $4M ARR; partnered cross-functionally with sales to create new scalable product and service offerings including paid search, email marketing and social media marketing*Facilitated and managed the development, implementation, and optimization of clients’ custom websites, organic SEO… Show more Responsible for developing SEO and strategic digital marketing plans to help clients generate and grow their own online audience.*Developed and drove company product strategy from pre-revenue to $4M ARR; partnered cross-functionally with sales to create new scalable product and service offerings including paid search, email marketing and social media marketing*Facilitated and managed the development, implementation, and optimization of clients’ custom websites, organic SEO, local search, PPC, and email marketing services to a personally managed book of $1.26M *Leveraged website analytics data at scale to identify and implement conversion optimization strategies across the client base, increasing inbound lead conversion by an average of +233%*Taught CME courses on SEO, marketing, and reputation management strategies to doctors and industry leaders at national medical conferences including ASPS, ASAPS, AAFPRS, AACS, VCS Show less

Share unique knowledge of cosmetic medical industry & relationships to inform content, product, and growth strategy. Research and advise regarding strategy for implementation of Spotlight paid advertising model. Contribute to the blog.

Content creation including doctor interviews, press releases, meta tags, search engine advertising, daily RSS feeds, and blogs. Sold online directory listing services resulting in growth from zero to $1.2M. Discovered the magic of the internet as a marketing channel.

Cold Sassy Tree, Florenica in the Amazon, Of Mice and Men, Carmen, La Traviata, Tosca, La Boheme, Madame Butterfly, The Makropolous Case, Jenufa, The End of the Affair, The Little Prince, The Magic Flute, The Marriage of Figaro, The Barber of Seville, Rigoletto, Il Trovatore, Romeo and Juliet, Aida, Eugene Onegin, Manon, Hansel and Gretel, Elixir of Love, Lachiusa's Send (who are you? i love you), La voix humane

Nutcracker, Nutcracker, Nutcracker, Swan Lake, Nutcracker.

Quality control for 311 Helpline.

Board operator and producer.